Colour Changing Foundation

Shoppers searched for this 706K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.6% of those searches ended in a purchase. Searches in the last 90 days moved +7.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £506K a year.

Searches, last 12 months

706K

Growth, 90 days vs prior 90

+7.6%

Conversion, latest week

4.6%

Market size, estimated

£506Ka year

Peak month

March2.0× the quietest month

Top search term

meroda color changing foundation149K searches a year

Listings sell for £15.72 on average, from £6.32 to £31.12. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 5,000 to 6,000 of them. At £15.72 that is £79K to £94K a year per listing.

Average price

£15.72inside the $15 to $100 sweet spot

Price range

£6.32–£31.12

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

40K–50K

Units per listing a year

5,000–6,000

Revenue per listing a year

£79K–£94K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

57% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #221 within Make-up. It carries 1,311 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings

57%

Prime listings

71%

Out of stock, average day

4.4%

Average rank

#221in Make-up

Average rating

4.21 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,311per listing

Listings tracked

7

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

31 months