Is cologne profitable to sell on Amazon United Kingdom?

The niche generates £524K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (41/100).

How competitive is the cologne niche?

3 brands and 89 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cologne?

Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.

When does demand for cologne peak?

Demand peaks in Aug; the busiest month runs 2.6× the quietest.

What does it cost to enter the cologne niche?

Listings span £4.13–£248.62; the average listing price is £30.08 (sweet spot $15–$100). The average incumbent carries 10,856 reviews — the moat a new listing must climb.

cologne

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Incredible£30.08

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good£524K

£524K/yr · 1.0M searches

Price range

Okay£4.13–£248.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Review moat

Bad10,856.14

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-17.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cologne is a £524K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

cologne market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £241K–£301K; units × avg price
Conversion rate: 1.7%
Avg BSR: #177
Page quality: 0%
Prime: 93%
Sponsored: 79%
Out of stock: 2.7%
Avg brand age: 58 months
Avg seller age: 154 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

PERFUMER'S CHOICE87%
ARMAF9%
CREED4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.7% search growth over the last 90 days.

Peak months: Aug · busiest ÷ quietest = 2.6×

Open Trend

Top cologne search terms

creed520K/yr -20.9%0.1% conv.
perfumers choice31K/yr +29.0%8.1% conv.
armaf perfume22K/yr -3.5%1.0% conv.
victor43K/yr -21.0%0.4% conv.
perfumers choice for men13K/yr +2.6%9.9% conv.
perfumers choice no 97K/yr +3.1%13.0% conv.
victor no 9 perfume men5K/yr +59.0%15.6% conv.
armaf tres nuit for men5K/yr +10.4%0.2% conv.
perfume choice4K/yr +15.6%7.0% conv.
no 9 victor perfume for men2K/yr +12.1%18.0% conv.

All search terms

Top cologne products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PERFUMERS CHOICE No 9 Victor Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd

PERFUMER'S CHOICE£10.654.3★18,896 rev

PERFUMERS CHOICE No 9 by Victor 10 by Mojo and 11 by Leo - Fragrance for Men - 3 x 50ml Eau de Parfum Gift Set by Milton-Lloyd

PERFUMER'S CHOICE£18.104.4★625 rev

PERFUMERS CHOICE No 11 by Leo Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd

PERFUMER'S CHOICE£10.354.4★1,732 rev

PERFUMERS CHOICE No 9 Victor Perfume for Men. 50ml Eau de Parfum Men Luxury Fragrance - Mens Aftershave Long Lasting Fragrance for Men by Milton-Lloyd

PERFUMER'S CHOICE£6.184.3★18,896 rev

PERFUMERS CHOICE No 10 by Mojo Perfume for Men. 83ml Eau de Parfum Luxury Fragrance - Mens Aftershave Long Lasting Fragrance by Milton-Lloyd

PERFUMER'S CHOICE£9.954.3★2,875 rev

Newest

by launch date

Perfumers Choice No15 Lila 83ml EDP by Milton-Lloyd

PERFUMER'S CHOICE£7.548 rev

9mo ago

PERFUMERS CHOICE No 9 Victor & No 11 Leo 2 x 50ml Eau de Parfum for Men Perfume Gift Set Long-Lasting Fresh Masculine Scents Luxury Perfume for Men Made in England by Milton Lloyd

PERFUMER'S CHOICE£11.2331 rev

1y ago

Perfumers Choice No9 Victor - Fragrance for Men - 150ml Body Spray by Milton-Lloyd

PERFUMER'S CHOICE£4.13468 rev

3y ago

PERFUMERS CHOICE No 4 by Phoenix Perfume for Men and Women. 50ml Eau de Parfum Luxury Fragrance - Mens & Ladies Perfume Long Lasting Fragrance and Aftershave by Milton-Lloyd

PERFUMER'S CHOICE£6.28701 rev

3y ago

PERFUMERS CHOICE No 9 by Victor 10 by Mojo and 11 by Leo - Fragrance for Men - 3 x 50ml Eau de Parfum Gift Set by Milton-Lloyd

PERFUMER'S CHOICE£18.10625 rev

4y ago

What buyers say about cologne

What buyers praise and complain about, mined from review topics.

What buyers love

Smell63%

“Best smell”

Quality-Overall10%

“the performance is truly impressive”

Value For Money10%

“Excellent for the money”

Durability6%

“Strong and lasting”

Advertised Vs Actual Product1%

“Nicer than I thought”

Moist/Dry1%

“very very good dry down”

Gifting Purpose1%

“It's good for a gift”

Suitability Dry Skin1%

“dries down beautifully”

Hair Styling1%

“Best after shave on market every one asked me for this”

Ease Of Use0%

“.Easy 8 hours”

What buyers complain about

Smell33%

“Smell doesn't last long”

Durability22%

“Doesnt last the whole day”

Quality-Overall5%

“Cheap”

Strength3%

“not very strong though”

Value For Money3%

“its a little too pricy”

Advertised Vs Actual Product3%

“Not as good ad I thought”

Allergies2%

“also caused a skin rash”

Functionality-Overall2%

“Doesnt work”

Product Condition1%

“the item looks old and used”

Alcohol Content1%

“Cant smell much just alcohol”

Top return reasons

Smell55%

Quality-Overall11%

Leak-Proof5%

Defective Material/Parts5%

Advertised Vs Actual Product5%

Durability4%

Functionality-Overall4%

Motor Power3%

Strength2%

Product Condition2%

Common questions

Is cologne profitable to sell on Amazon United Kingdom?: The niche generates £524K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -17.7%. Flapen's verdict: Skip it (41/100).
How competitive is the cologne niche?: 3 brands and 89 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cologne?: Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.4%.
When does demand for cologne peak?: Demand peaks in Aug; the busiest month runs 2.6× the quietest.
What does it cost to enter the cologne niche?: Listings span £4.13–£248.62; the average listing price is £30.08 (sweet spot $15–$100). The average incumbent carries 10,856 reviews — the moat a new listing must climb.