collagen shots
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good£2.60–£27.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.43avg listing price — sweet spot $15–$100
Review moat
Bad6,484.36avg incumbent reviews — the moat a new listing must climb
Competition
Bad81%top-5 click share — a locked-up shelf
Market size
Bad£44K£44K/yr · 39K searches
Growth
Bad-47.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, collagen shots is a £44K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
collagen shots market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £38K–£47K
- units × avg price
- Conversion rate
- 11.9%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 9.7%
- Avg brand age
- 59 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
48
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Absolute Collagen52%
- OGX36%
- L'Oreal Paris10%
- LUSETA2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -47.5% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.8×
Top collagen shots search terms
- collagen shampoo and conditioner15K/yr
- collagen shampoo12K/yr
- absolute collagen shampoo8K/yr
- absolute collagen shampoo and conditioner4K/yr
Top collagen shots products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Absolute Collagen - Thickening Collagen Complex Shampoo and Conditioner Set 500ml - For Thin & Fine Hair - Strengthen Nourish and Volumise - Boost Shine - Fight Signs of Hair Ageing - Paraben Free
Absolute Collagen£27.314.3★602 rev
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 385ml
OGX£3.384.4★24,613 rev
Absolute Collagen Thickening Shampoo Hair Thickening Products for Women with Thin & Fine Hair Nourishing & Cleansing Collagen Shampoo 250ml
Absolute Collagen£13.734.2★314 rev
OGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
OGX£3.394.5★15,627 rev
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
OGX£5.344.4★24,613 rev
Newest
by launch date
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
L'Oreal Paris£6.0054 rev
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
L'Oreal Paris£5.3973 rev
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
L'Oreal Paris£4.4274 rev
Absolute Collagen - Thickening Collagen Complex Shampoo and Conditioner Set 500ml - For Thin & Fine Hair - Strengthen Nourish and Volumise - Boost Shine - Fight Signs of Hair Ageing - Paraben Free
Absolute Collagen£27.31602 rev
Absolute Collagen - Thickening Collagen Complex Shampoo and Conditioner Set 50ml each For Thin & Fine Hair Strengthen Nourish and Volumise Boost Shine Fight Signs of Hair Ageing Paraben Free
Absolute Collagen£14.0960 rev
Trending
90-day click momentumOGX Biotin and Collagen Volumising Hair Conditioner Thick and Full with Vitamin B7 Biotin and Collagen for Thin Hair Sulfate Free Surfactants 385ml packaging may vary
OGX£3.394.5★
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 700ml
L'Oreal Paris£6.004.4★
LOréal Paris Elvive Collagen + Lifter Conditioner Fibre-Densifying Volume Conditioner Up to 72H Volume For Flat or Thin Hair Collagen Peptides 500ml
L'Oreal Paris£5.394.3★
LOréal Paris Elvive Collagen + Lifter Volumising Shampoo for an Instant Volume Injection that Lasts up to 72H for Flat or Thin Hair of all hair types 500ml
L'Oreal Paris£4.424.4★
OGX Biotin and Collagen Volumising Hair Shampoo Thick and Full with Vitamin B7 Biotin and Collagen for Fine Hair Sulfate Free Surfactants 577ml (Packaging may vary)
OGX£5.344.4★
What buyers say about collagen shots
What buyers praise and complain about, mined from review topics.What buyers love
“It smells fresh”
“Excellent product”
“My hair felt softer”
“does improve the health of your hair”
“reasonable price”
“Great for fine hair”
“softness to really fine hair”
“Definitely feels thicker”
“As advertised”
“It lathers well”
What buyers complain about
“Hair problem”
“many are very expensive”
“Did not make any difference to my hair”
“Leaves my hair dry”
“Didnt suit me didnt like smell either”
“it is not helping any kind of hair thickening or hair lost in am using this shampoo over year now”
“My hair now gets greasy”
“Will not buy again makes my scalp itch”
“It feels thicker”
“It doesnt perform as described”
Top return reasons
Common questions
- Is collagen shots profitable to sell on Amazon United Kingdom?
- The niche generates £44K/yr across 11 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -47.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the collagen shots niche?
- 4 brands and 48 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in collagen shots?
- Top complaints mined from reviews: Hair Related, Value For Money, Suitability Short Hair. The return rate is 0.1%.
- When does demand for collagen shots peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.
- What does it cost to enter the collagen shots niche?
- Listings span £2.60–£27.31; the average listing price is £9.43 (sweet spot $15–$100). The average incumbent carries 6,484 reviews — the moat a new listing must climb.