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Collagen Face Mask

Fail

Prices span $5.49–$11.90, mostly outside the sweet spot, so Collagen Face Mask is a Fail.

Flapen Score
42
42 / 100
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Market size
£471K/yr810K searches / yr
90-day growth
-37.0%search demand this quarter
Competition
84%top-5 click share · 11 brands · 139 sellers

Flapen Score

Collagen Face Mask against its category

The dotted line is the Beauty average. Past it, Collagen Face Mask is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Face Mask market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Face Mask 810K times last year and spent an estimated £471K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.9% of those searches ended in a purchase.

Shoppers searched for this 810K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -37.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £471K a year.

Searches, last 12 months
810K
Growth, 90 days vs prior 90
-37.0%
Conversion, latest week
6.9%
Market size, estimated
£471Ka year
Peak month
January2.4× the quietest month
Top search term
collagen face mask425K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £5.49 to £11.90. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 5,000 to 6,000 of them. At £8.37 that is £42K to £50K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£5.49–£11.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
5,000–6,000
Revenue per listing a year
£42K–£50K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #77 within Face. It carries 7,064 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#77in Face
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,064per listing
Listings tracked
12

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
31 months

Products

Top Collagen Face Mask products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

Brands

11 falling

Sellers

139

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

10%

  • Brand 137%
  • Brand 236%
  • Brand 36%
  • Brand 45%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (5 brands, 10%)

Demand

Collagen Face Mask search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Collagen Face Mask search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • collagen face mask425K/yr
  • collagen mask101K/yr
  • overnight face mask42K/yr
  • dr jart face mask28K/yr
  • collagen face masks42K/yr
  • collagen masks23K/yr
  • overnight mask17K/yr
  • anua face mask12K/yr
  • collagen mask overnight korean13K/yr
  • korean face mask overnight glass skin10K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Face Mask

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Moist/Dry”
17%of negative reviews mention “Allergies”
0.1%of orders come back
“Allergic Reaction”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Collagen Face Mask questions

Answered from the same tracked data.