Is collagen face mask profitable to sell on Amazon United Kingdom?

The niche generates £471K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (42/100).

How competitive is the collagen face mask niche?

11 brands and 139 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in collagen face mask?

Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.1%.

When does demand for collagen face mask peak?

Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 2.4× the quietest.

What does it cost to enter the collagen face mask niche?

Listings span £5.49–£11.90; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 7,064 reviews — the moat a new listing must climb.

collagen face mask

Skip it

Prices mostly outside the sweet spot ($5.49–$11.90) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£471K

£471K/yr · 810K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,064.33

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.37

avg listing price — sweet spot $15–$100

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-37.0%

90-day search growth — must beat 0% to launch

Price range

Bad£5.49–£11.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, collagen face mask is a £471K/yr Amazon United Kingdom market (810K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Nov. Verdict: Skip it — 42/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

collagen face mask market data

Units sold / yr: 60K–80K; avg 5,000–6,000/product
Revenue / yr: £502K–£670K; units × avg price
Conversion rate: 6.9%
Avg BSR: #77
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 1.9%
Avg brand age: 31 months
Avg seller age: 156 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

139

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

10%

BIODANCE37%
medicube36%
Yargkos6%
Bukamkom5%
Vortexonix3%
Unerder3%
Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -37.0% search growth over the last 90 days.

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 2.4×

Open Trend

Top collagen face mask search terms

collagen face mask425K/yr -45.6%7.1% conv.
collagen mask101K/yr -24.7%6.5% conv.
overnight face mask42K/yr -27.9%3.3% conv.
dr jart face mask28K/yr -18.5%2.1% conv.
collagen face masks42K/yr -50.8%6.0% conv.
collagen masks23K/yr -42.0%8.6% conv.
overnight mask17K/yr -15.3%2.1% conv.
anua face mask12K/yr +22.2%0.6% conv.
collagen mask overnight korean13K/yr -14.0%6.5% conv.
korean face mask overnight glass skin10K/yr -27.3%4.1% conv.

All search terms

Top collagen face mask products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BIODANCE Bio-Collagen Real Deep Face Mask 4 Pcs | Hydrogel Overnight Mask | Pore Minimizing and Elasticity Improvement | Korean Face Mask for Glass Skin | Korean Skincare

BIODANCE£9.024.4★47,678 rev

medicube Salmon DNA PDRN pink collagen jelly gel mask | overnight face mask for glass glow skin- elasticity hydrating firming and moisturising | korean skincare 28g 4ea

medicube£9.274.4★12,889 rev

medicube Wrapping Mask Collagen Overnight Peel Off Facial Mask | Elasticity & Hydration Care For Firmer-Looking Radiant Skin | Hydrolyzed Collagen For Glowing Skin | Korean Skin Care 2.53 fl.oz

medicube£11.904.4★21,585 rev

Yargkos 8 Pcs Collagen Facial Mask Real Deep Hydrogel Face Sheet Mask Skincare Moisturizing Hydrating Jelly Gel Mask Elasticity Improvement Pore Minimizing Self Care Gifts for Women

Yargkos£7.334.1★245 rev

Bukamkom 8pcs Collagen Face Mask Hydrogel Overnight Face Mask for Hydration & Soothing Hydrogel Collagen Facial Mask Face Masks Facial Masks Skincare

Bukamkom£7.844.3★309 rev

Newest

by launch date

Dr.Jart+ Cryo Rubber Hydrogel Face Mask with Moisturising Hyaluronic Acid | Korean Skin Care

Dr. Jart£10.57110 rev

6mo ago

Yargkos 8 Pcs Collagen Facial Mask Real Deep Hydrogel Face Sheet Mask Skincare Moisturizing Hydrating Jelly Gel Mask Elasticity Improvement Pore Minimizing Self Care Gifts for Women

Yargkos£7.33245 rev

7mo ago

LOreal Paris Glass Skin Korean Face Mask 4 Pcs Revitalift Filler Hydrogel Glow Mask Korean Inspired Skincare Visibly Transform Skin Dewy Plumped and Refreshed Look

L'Oreal Paris£8.87593 rev

9mo ago

YZ&YL Bio Collagen Face Mask Overnight Bio Collagen Real Deep Mask for Glass Skin Glow Elasticity Pore Minimizing Facemasks for Women After Sun Care Travel Essentials 34g x 5pcs

YZ&YL£8.98149 rev

11mo ago

Bukamkom 8pcs Collagen Face Mask Hydrogel Overnight Face Mask for Hydration & Soothing Hydrogel Collagen Facial Mask Face Masks Facial Masks Skincare

Bukamkom£7.84309 rev

1y ago

What buyers say about collagen face mask

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry14%

“Super hydrating”

Suitability Combination Skin14%

“has done wonders for my skin”

Quality-Overall13%

“Excellent Quality Cream”

Soft Feel10%

“Soft skin”

Value For Money8%

“Excellent value”

Brightness/Shine/Glow7%

“Glowing skin”

Suitability Dry Skin6%

“A Saviour For My Dry Skin”

Ease Of Use4%

“Ease of use”

Ease Of Application3%

“soothing when applied”

Advertised Vs Actual Product2%

“Does what it says”

What buyers complain about

Allergies17%

“Allergic Reaction”

Skin Health7%

“My face is red and burning”

Moist/Dry7%

“is very dry”

Durability5%

“Just fall apart in pieces”

Value For Money5%

“Definitely not worth the cost”

Quality-Overall4%

“Cheap quality”

Suitability Dry Skin4%

“the next day my skin felt tight, dry, and uncomfortable”

Ease Of Use3%

“difficult to remove”

Adhesion/Stickiness3%

“then barely sticks”

Ease Of Application3%

“Difficult to apply”

Top return reasons

Advertised Vs Actual Product21%

Skin Health9%

Functionality-Overall8%

Quality-Overall7%

Ingredients-Overall6%

Value For Money6%

Adhesion/Stickiness5%

Smell4%

Suitability Combination Skin3%

Size-Overall3%

Common questions

Is collagen face mask profitable to sell on Amazon United Kingdom?: The niche generates £471K/yr across 12 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -37.0%. Flapen's verdict: Skip it (42/100).
How competitive is the collagen face mask niche?: 11 brands and 139 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in collagen face mask?: Top complaints mined from reviews: Allergies, Skin Health, Moist/Dry. The return rate is 0.1%.
When does demand for collagen face mask peak?: Demand peaks in Jan–Feb–Mar–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the collagen face mask niche?: Listings span £5.49–£11.90; the average listing price is £8.37 (sweet spot $15–$100). The average incumbent carries 7,064 reviews — the moat a new listing must climb.