collagen face cream
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.42avg listing price — sweet spot $15–$100
Review moat
Okay2,930.2avg incumbent reviews — the moat a new listing must climb
Market size
Okay£133K£133K/yr · 153K searches
Price range
Okay£3.64–£19.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-5.8%90-day search growth — must beat 0% to launch
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, collagen face cream is a £133K/yr Amazon United Kingdom market (153K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
collagen face cream market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £130K–£156K
- units × avg price
- Conversion rate
- 8.3%
- Avg BSR
- #301
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 57%
- Out of stock
- 3.5%
- Avg brand age
- 37 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
11 rising
Sellers
366
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
44%
Top 20: 84%
Open market
4%
- L'Oreal Paris59%
- Olay20%
- medicube12%
- Bealions3%
- L'ORÉAL2%
- OlymGrow1%
- Open — no brand owns it (5 brands, 4%)
Demand
Weekly Amazon search volume, last 38 weeks — -5.8% search growth over the last 90 days.Top collagen face cream search terms
- loreal age perfect day cream28K/yr
- collagen cream for women20K/yr
- age perfect day cream21K/yr
- loreal collagen face cream13K/yr
- collagen creams14K/yr
- loreal age perfect night cream18K/yr
- olay collagen peptide12K/yr
- age perfect night cream15K/yr
- olay collagen peptide max8K/yr
- olay collagen3K/yr
Top collagen face cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Collagen Face Cream Age Perfect Collagen Expert Retightening Day Cream Firmer & Supple Skin for 50+ For Visibly Firmer more Supple Skin Moisturise and Hydrated Skin 50ml
L'Oreal Paris£5.054.6★4,484 rev
LOréal Paris Night Cream for Mature Skin Age Perfect Collagen Expert Retightening Night Cream 50+ Firmer Moisturised Nourished Skin Targets Firmness & Age Spots Micro Collagen Peptides 50ml
L'Oreal Paris£6.244.6★1,720 rev
LOréal Paris Age Perfect Collagen Expert Retightening Day Cream SPF30 For 50+ For Visibly Firmer more Supple Skin Moisturise and Hydrated Skin Formulated with Micro Collagen Peptides 50ml
L'Oreal Paris£6.064.5★611 rev
Olay Collagen Peptide MAX Face Moisturiser Day Cream Skincare Niacinamide 99% Purity & +50% Glycerin Anti Aging Menopausal Skin Care: Strengthens Restores Hydrates 50ml vs Collagen Day Cream
Olay£15.414.6★205 rev
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
medicube£9.674.3★31,187 rev
Newest
by launch date
Retinol Cream Anti Aging for Face: Wrinkle Cream for Face Neck with Collagen & Hyaluronic Acid - Reduces Wrinkles Fine Lines Lifting Facial Skin for Women Day & Night Care (50 ml)
Bealions£8.752,215 rev
Olay Collagen Peptide Restoring Body Lotion 24HR Moisturising Cream Body Skin Care Improves Elasticity Collagen Peptide Vitamin B3 and Glycerin Visibly Moisturised Skin No Greasy Residue 500ml
Olay£9.38118 rev
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
L'Oreal Paris£7.7691 rev
Advanced Retinol Collagen Face Cream with 5% Hyaluronic Acid Anti-Aging & Anti-Wrinkle Formula to Reduce Fine Lines Lift & Firm Skin. 24-Hour Hydration for a Youthful Glow. Suitable for Most Skin
OlymGrow£7.37106 rev
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
medicube£9.6731,187 rev
Trending
90-day click momentumRetinol Cream Anti Aging for Face: Wrinkle Cream for Face Neck with Collagen & Hyaluronic Acid - Reduces Wrinkles Fine Lines Lifting Facial Skin for Women Day & Night Care (50 ml)
Bealions£8.754.4★
LOreal Paris Age Perfect Re-Hydrating Day Cream 50ml
L'Oreal Paris£10.714.4★
Olay Collagen Peptide Restoring Body Lotion 24HR Moisturising Cream Body Skin Care Improves Elasticity Collagen Peptide Vitamin B3 and Glycerin Visibly Moisturised Skin No Greasy Residue 500ml
Olay£9.384.7★
LOréal Paris Peptide Serum for Lifting Age Perfect Micro-Collagen Rejuvenating & Lifting Serum Firms Sagging Skin Boosts Radiance & Reduces Age Spots 30ml
L'Oreal Paris£7.764.6★
medicube Collagen Jelly Cream- Niacinamide & Freeze-Dried Hydrolyzed Collagen - Boosts skins barrier hydration and gives 24h Glow & Lifted Look - Korean skincare (1.69 Fl Oz)
medicube£9.674.3★
What buyers say about collagen face cream
What buyers praise and complain about, mined from review topics.What buyers love
“feels so smooth”
“Excellent product as previously bought”
“Excellent moisturiser”
“suitable for my sensitive skin”
“Great value”
“it's working on my daughter's dry skin”
“gives a lovely glow”
“Slightly fruity fragrance”
“Easily absorbed”
“Great consistency”
What buyers complain about
“all the stickiness just disappears”
“Skin irritation”
“Not very hydrating”
“drying on skin”
“Smells of fish”
“My face is red and burning”
“A bit pricey”
“hate the texture”
“Doesn't seem to absorb”
“Too thick”
Top return reasons
Common questions
- Is collagen face cream profitable to sell on Amazon United Kingdom?
- The niche generates £133K/yr across 40 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.8%. Flapen's verdict: Skip it (47/100).
- How competitive is the collagen face cream niche?
- 11 brands and 366 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in collagen face cream?
- Top complaints mined from reviews: Adhesion/Stickiness, Allergies, Moist/Dry. The return rate is 0.1%.
- What does it cost to enter the collagen face cream niche?
- Listings span £3.64–£19.95; the average listing price is £10.42 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.