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Collagen Face Cream

Fail

The top 5 brands take 95% of clicks, so Collagen Face Cream is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£133K/yr153K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
44%top-5 click share · 11 brands · 366 sellers

Flapen Score

Collagen Face Cream against its category

The dotted line is the Beauty average. Past it, Collagen Face Cream is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Collagen Face Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Collagen Face Cream 153K times last year and spent an estimated £133K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £133K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
8.3%
Market size, estimated
£133Ka year
Top search term
loreal age perfect day cream28K searches a year

02 · Price

A sale here is worth £10.42.

Listings sell for £10.42 on average, from £3.64 to £19.95. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £10.42 that is £3K to £5K a year per listing.

Average price
£10.42under the $15 to $100 sweet spot
Price range
£3.64–£19.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #301 within Face. It carries 2,930 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
95%
Out of stock, average day
3.5%
Average rank
#301in Face
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,930per listing
Listings tracked
40

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Collagen Face Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 rising

Sellers

366

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

4%

  • Brand 159%
  • Brand 220%
  • Brand 312%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (5 brands, 4%)

Demand

Collagen Face Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Spike '26NovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6× · 9 of 12 months tracked

Search terms

Top Collagen Face Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • loreal age perfect day cream28K/yr
  • collagen cream for women20K/yr
  • age perfect day cream21K/yr
  • loreal collagen face cream13K/yr
  • collagen creams14K/yr
  • loreal age perfect night cream18K/yr
  • olay collagen peptide12K/yr
  • age perfect night cream15K/yr
  • olay collagen peptide max8K/yr
  • olay collagen3K/yr

Reviews and returns

What reviews say buyers love and hate about Collagen Face Cream

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Soft Feel”
12%of negative reviews mention “Adhesion/Stickiness”
0.1%of orders come back
“all the stickiness just disappears”
A buyer, on “Adhesion/Stickiness”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Collagen Face Cream questions

Answered from the same tracked data.