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Coelho Ph Adjusting Lipstick

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -94.5% this quarter, so Coelho Ph Adjusting Lipstick is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£23K/yr40K searches / yr
90-day growth
-94.5%search demand this quarter
Competition
52%top-5 click share · 19 brands · 23 sellers

Flapen Score

Coelho Ph Adjusting Lipstick against its category

The dotted line is the Beauty average. Past it, Coelho Ph Adjusting Lipstick is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coelho Ph Adjusting Lipstick market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coelho Ph Adjusting Lipstick 40K times last year and spent an estimated £23K. The top 5 brands take 59% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 7.0% of those searches ended in a purchase.

Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -94.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
40K
Growth, 90 days vs prior 90
-94.5%
Conversion, latest week
7.0%
Market size, estimated
£23Ka year
Top search term
coellyo true tone ph adjusting lipstick13K searches a year

02 · Price

A sale here is worth £8.37.

Listings sell for £8.37 on average, from £4.16 to £16.72. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £8.37 that is £837 to £2K a year per listing.

Average price
£8.37under the $15 to $100 sweet spot
Price range
£4.16–£16.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£837–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 14.4% of listings are out of stock. The average listing ranks #795 within Make-up. It carries 21 reviews at 3.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
70%
Out of stock, average day
14.4%
Average rank
#795in Make-up
Average rating
3.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
21per listing
Listings tracked
23

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 10 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
10 months

Products

Top Coelho Ph Adjusting Lipstick products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

Brands

19

Sellers

23

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 99%

Open market

35%

  • Brand 120%
  • Brand 214%
  • Brand 311%
  • Brand 47%
  • Brand 57%
  • Brand 66%

Demand

Coelho Ph Adjusting Lipstick search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26Apr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Coelho Ph Adjusting Lipstick search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coellyo true tone ph adjusting lipstick13K/yr
  • coelho ph adjusting lipstick14K/yr
  • coellyo lipstick4K/yr
  • coello lipstick4K/yr
  • coellyo lipstick reviews2K/yr
  • coelho lipstick4K/yr

Reviews and returns

What reviews say buyers love and hate about Coelho Ph Adjusting Lipstick

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Color”
29%of negative reviews mention “Color”
0.1%of orders come back
“Horrible colour”
A buyer, on “Color”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Coelho Ph Adjusting Lipstick questions

Answered from the same tracked data.