coconut shampoo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Good815.38avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.09avg listing price — sweet spot $15–$100
Growth
Bad-0.3%90-day search growth — must beat 0% to launch
Price range
Bad£4.66–£17.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Market size
Bad£33K£33K/yr · 55K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut shampoo is a £33K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
coconut shampoo market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £40K–£50K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #1,235
- Page quality
- 0%
- Prime
- 54%
- Sponsored
- 23%
- Out of stock
- 2.9%
- Avg brand age
- 69 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 rising
Sellers
78
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Palmer's93%
- Epished5%
- Generic2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.1×
Top coconut shampoo search terms
- palmers shampoo17K/yr
- palmers shampoo and conditioner21K/yr
- palmers conditioner6K/yr
- palmers coconut shampoo7K/yr
- palmers hair4K/yr
Top coconut shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Palmers Coconut Oil Formula Moisture Boost Hair Care Set
Palmer's£15.394.4★103 rev
Palmers/Length Retention - Cocoa Butter Formula/Shampoo & Conditioner/Deal (Pack of 1)
Palmer's£11.454.1★53 rev
Palmers/Olive Oil Formula Smoothing/Shampoo & Conditioner/Deal (Pack of 1)
Palmer's£11.234.2★38 rev
Palmers Coconut Oil Formula Coconut Oil Shampoo 400ml 3 Pack
Palmer's£15.434.6★3,525 rev
Palmers Coconut Oil Formula Moisture Boost Shampoo 400 ml 1.0 Count Hydrating Haircare Set for Dry Damaged Hair Sulfate-Free Formula with Coconut Oil and Vitamin E
Epished£8.980.0★0 rev
Newest
by launch datePalmers Coconut Oil Formula Moisture Boost Shampoo 400 ml 1.0 Count Hydrating Haircare Set for Dry Damaged Hair Sulfate-Free Formula with Coconut Oil and Vitamin E
Epished£8.980 rev
Coconut Oil Leave-in Conditioner for Unisex - 8.5 oz Conditioner - (Pack of 2)
Generic£11.5956 rev
Palmers/Length Retention - Cocoa Butter Formula/Shampoo & Conditioner/Deal (Pack of 1)
Palmer's£11.4553 rev
Palmers/Olive Oil Formula Smoothing/Shampoo & Conditioner/Deal (Pack of 1)
Palmer's£11.2338 rev
palmers coconut oil formula conditioner 400ml moisture boost
Palmer's£5.221,277 rev
Trending
90-day click momentumPalmers/Olive Oil Formula Smoothing/Shampoo & Conditioner/Deal (Pack of 1)
Palmer's£11.234.2★
Palmers Coconut Oil Formula Moisture Boost Shampoo 400 ml 1.0 Count Hydrating Haircare Set for Dry Damaged Hair Sulfate-Free Formula with Coconut Oil and Vitamin E
Epished£8.980.0★
Palmers Coconut Oil Formula Moisture Boost Hair Care Set
Palmer's£15.394.4★
Palmers coconut oil formula moisture gro shining hairdress 250g
Palmer's£7.594.6★
Palmers Coconut Oil Formula Coconut Oil Shampoo 400ml 3 Pack
Palmer's£15.434.6★
What buyers say about coconut shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“The cream is so nice for my hair, it makes my hair shiny and smells nice”
“Absolutely brilliant shampoo”
“It grows my Afro hair and a good skin moisture for me and ex husband”
“I have very long fine hair on the dry side”
“It grows my Afro hair and a good skin moisture for me and ex husband”
“This is a must buy product if you want to repair damage hair”
“Easy to open”
“Just what I needed to finish of my curls after washing”
“Clean, simple, and professional”
“As expected”
What buyers complain about
“Could be cheaper”
“Haven't used much up to now use sparely as it is very greasey”
“it smells Devine the coconut smell lingers for a couple of days”
“Its too small and false advertisement”
“Its too small”
Top return reasons
Common questions
- Is coconut shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.3%. Flapen's verdict: Skip it (35/100).
- How competitive is the coconut shampoo niche?
- 3 brands and 78 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coconut shampoo?
- Top complaints mined from reviews: Value For Money, Oily/Greasy, Smell. The return rate is 0.1%.
- When does demand for coconut shampoo peak?
- Demand peaks in Oct; the busiest month runs 2.1× the quietest.
- What does it cost to enter the coconut shampoo niche?
- Listings span £4.66–£17.84; the average listing price is £10.09 (sweet spot $15–$100). The average incumbent carries 815 reviews — the moat a new listing must climb.