Coconut Perfume

Shoppers searched for this 440K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +30.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £333K a year.

Searches, last 12 months

440K

Growth, 90 days vs prior 90

+30.0%

Conversion, latest week

3.5%

Market size, estimated

£333Ka year

Peak month

July5.0× the quietest month

Top search term

dkny perfume for women161K searches a year

Listings sell for £21.65 on average, from £5.70 to £50.25. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £21.65 that is £5K to £11K a year per listing.

Average price

£21.65inside the $15 to $100 sweet spot

Price range

£5.70–£50.25

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£5K–£11K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

82% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #318 within Fragrances. It carries 1,538 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

91%

Out of stock, average day

6.0%

Average rank

#318in Fragrances

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,538per listing

Listings tracked

34

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

47 months