coconut perfume
Worth a lookShows a sweet-spot price point ($21.65 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Great£21.65avg listing price — sweet spot $15–$100
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great£5.70–£50.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Growth
Good+30.0%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£333K£333K/yr · 440K searches
Review moat
Okay1,538.35avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut perfume is a £333K/yr Amazon United Kingdom market (440K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jul–Nov–Dec. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
coconut perfume market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £271K–£325K
- units × avg price
- Conversion rate
- 3.5%
- Avg BSR
- #318
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 82%
- Out of stock
- 6.0%
- Avg brand age
- 47 months
- Avg seller age
- 156 days
Competition & brand share
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.Brands
9 falling
Sellers
88
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
42%
Top 20: 84%
Open market
3%
- DKNY81%
- Donna Karan7%
- The Body Shop3%
- MY PERFUMES3%
- Elizabeth Arden2%
- MrDalio1%
- Open — no brand owns it (3 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — +30.0% search growth over the last 90 days.Peak months: Jul, Nov, Dec · busiest ÷ quietest = 5.0×
Top coconut perfume search terms
- dkny perfume for women161K/yr
- coconut perfume42K/yr
- dkny67K/yr
- dkny be delicious perfume51K/yr
- coconut perfumes for women13K/yr
- dkny women19K/yr
- dkny perfume23K/yr
- dkny coconut perfume9K/yr
- be delicious dkny perfume14K/yr
- dkny be delicious10K/yr
Top coconut perfume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
DKNY Be Delicious Coconuts About Summer Eau de Toilette Perfume Spray For Women 1.7 Fl. Oz.
DKNY£23.084.6★803 rev
DKNY Women Eau de Toilette 100ml
DKNY£28.454.8★1,382 rev
Dkny Be Delicious Fresh Blossom Eau de Parfum 50ml
DKNY£19.144.7★686 rev
DKNY Be Delicious Eau De Parfum Spray - 100ml/3.4oz
Donna Karan£50.254.8★99 rev
DKNY Women Eau de Toilette 30ml
DKNY£16.804.8★1,382 rev
Newest
by launch date
Arabiyat Sugar Coconut Chiffon Eau de Parfum 100 ml | Unisex Luxury Fragrance for Men & Women | Gift Bag Included (No Box) | Made in UAE
MY PERFUMES£14.9513 rev
Coconut Vanilla Body Spray for Women - All-Day Light Vanilla Perfume Body for Hair & Skin with Essential Oils
MrDalio£5.7037 rev
DKNY Be Delicious Coconuts About Summer Eau de Toilette Perfume Spray For Women 1.7 Fl. Oz.
DKNY£23.08803 rev
DKNY Be Delicious Body Mist 250ml
DKNY£14.141,915 rev
Elizabeth Arden Green Tea Coconut Breeze Eau de Toilette Spray (100ml) Citrus Floral & Fruity Fragrance Luxury Perfume for Women
Elizabeth Arden£9.50500 rev
Trending
90-day click momentumArabiyat Sugar Coconut Chiffon Eau de Parfum 100 ml | Unisex Luxury Fragrance for Men & Women | Gift Bag Included (No Box) | Made in UAE
MY PERFUMES£14.953.2★
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£16.114.3★
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£16.004.3★
DKNY Scottsdale Mens Boxers Shorts Multipack | Pack Of 5 Cotton Boxers For Men | Breathable Trunks Cotton Fabric | Mens Underwear Trunks Black L
DKNY£17.834.6★
Mens DKNY GIANTS - 3pk Black/White/Grey
DKNY£15.954.3★
What buyers say about coconut perfume
What buyers praise and complain about, mined from review topics.What buyers love
“Beautiful Scent”
“Good quality arrived ontime will Buy again”
“Great Value”
“fit snug”
“Extremely comfortable”
“Item as advertised”
“Long lasting and fresh”
“Love the design and quality”
“Nice colours also”
“The fabric is definitely cotton”
What buyers complain about
“Smells disgusting”
“Very small”
“it does not last at all”
“Not good quality”
“Its expensive”
“it was yellow”
“Doesn't look like picture”
“They shrink, don't buy”
“Letters have come off the front”
“rather thin and better getting larger size than required”
Top return reasons
Common questions
- Is coconut perfume profitable to sell on Amazon United Kingdom?
- The niche generates £333K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +30.0%. Flapen's verdict: Worth a look (58/100).
- How competitive is the coconut perfume niche?
- 9 brands and 88 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in coconut perfume?
- Top complaints mined from reviews: Smell, Size-Overall, Durability. The return rate is 1.4%.
- When does demand for coconut perfume peak?
- Demand peaks in Jul–Nov–Dec; the busiest month runs 5.0× the quietest.
- What does it cost to enter the coconut perfume niche?
- Listings span £5.70–£50.25; the average listing price is £21.65 (sweet spot $15–$100). The average incumbent carries 1,538 reviews — the moat a new listing must climb.