Coconut Oil Hair
FailDemand is soft, at -35.2% this quarter, so Coconut Oil Hair is a Fail.
- Flapen Score
- 42 / 100Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 4742
- Market size
- £282K/yr319K searches / yr
- 90-day growth
- -35.2%search demand this quarter
- Competition
- 73%top-5 click share · 9 brands · 66 sellers
Flapen Score
Coconut Oil Hair against its category
The dotted line is the Beauty average. Past it, Coconut Oil Hair is stronger. Inside it, weaker.
Market
The Coconut Oil Hair market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coconut Oil Hair 319K times last year and spent an estimated £282K. The top 5 brands take 85% of clicks. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.
- Searches, last 12 months
- 319K
- Growth, 90 days vs prior 90
- -35.2%
- Conversion, latest week
- 10.9%
- Market size, estimated
- £282Ka year
- Peak month
- November1.7× the quietest month
- Top search term
- coconut oil hair94K searches a year
02 · Price
A sale here is worth £8.10.
Listings sell for £8.10 on average, from £3.08 to £17.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £8.10 that is £16K to £20K a year per listing.
- Average price
- £8.10under the $15 to $100 sweet spot
- Price range
- £3.08–£17.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £16K–£20K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #38 within Hair Oils. It carries 23,025 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 5.1%
- Average rank
- #38in Hair Oils
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 23,025per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Coconut Oil Hair products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
66
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- Brand 153%
- Brand 210%
- Brand 38%
- Brand 48%
- Brand 56%
- Brand 66%
- Open — no brand owns it (3 brands, 10%)
Demand
Coconut Oil Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Coconut Oil Hair search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coconut oil hair94K/yr
- coconut oil for hair45K/yr
- coconut hair oil32K/yr
- ogx coconut oil39K/yr
- ogx oil20K/yr
- ogx hair oil26K/yr
- hair care coconut oil9K/yr
- coconut miracle oil11K/yr
- coconut oil for scalp6K/yr
- hair coconut oil6K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Oil Hair
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Oil Hair questions
Answered from the same tracked data.