Coconut Oil Hair

Shoppers searched for this 319K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.

Searches, last 12 months

319K

Growth, 90 days vs prior 90

-35.2%

Conversion, latest week

10.9%

Market size, estimated

£282Ka year

Peak month

November1.7× the quietest month

Top search term

coconut oil hair94K searches a year

Listings sell for £8.10 on average, from £3.08 to £17.21. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £8.10 that is £16K to £20K a year per listing.

Average price

£8.10under the $15 to $100 sweet spot

Price range

£3.08–£17.21

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

£16K–£20K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #38 within Hair Oils. It carries 23,025 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

100%

Out of stock, average day

5.1%

Average rank

#38in Hair Oils

Average rating

4.45 starsAmazon United Kingdom average 4.36 stars

Average reviews

23,025per listing

Listings tracked

13

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

66 months