Is coconut oil hair profitable to sell on Amazon United Kingdom?

The niche generates £282K/yr across 13 tracked products. 90-day search growth is -35.2%. Flapen's verdict: Skip it (42/100).

How competitive is the coconut oil hair niche?

9 brands and 66 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in coconut oil hair?

Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.1%.

When does demand for coconut oil hair peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the coconut oil hair niche?

Listings span £3.08–£17.21; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 23,025 reviews — the moat a new listing must climb.

coconut oil hair

Skip it

Soft demand (-35.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£282K

£282K/yr · 319K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Bad73%

top-5 click share — a locked-up shelf

Avg price

Bad£8.10

avg listing price — sweet spot $15–$100

Price range

Bad£3.08–£17.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad23,024.77

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-35.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, coconut oil hair is a £282K/yr Amazon United Kingdom market (319K searches/yr). The top 5 brands hold 85% of demand. Verdict: Skip it — 42/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

coconut oil hair market data

Units sold / yr: 25K–30K; avg 2,000–2,500/product
Revenue / yr: £203K–£243K; units × avg price
Conversion rate: 10.9%
Avg BSR: #38
Page quality: 0%
Prime: 100%
Sponsored: 77%
Out of stock: 5.1%
Avg brand age: 66 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

10%

OGX53%
Monara10%
Handcraft Blends8%
Parachute8%
Essican Purelife6%
Nature Spell6%
Open — no brand owns it (3 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -35.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top coconut oil hair search terms

coconut oil hair94K/yr -43.4%7.2% conv.
coconut oil for hair45K/yr -19.7%7.1% conv.
coconut hair oil32K/yr -11.5%5.8% conv.
ogx coconut oil39K/yr -48.8%11.6% conv.
ogx oil20K/yr -29.0%9.4% conv.
ogx hair oil26K/yr -30.1%8.7% conv.
hair care coconut oil9K/yr -32.1%6.0% conv.
coconut miracle oil11K/yr -54.0%15.3% conv.
coconut oil for scalp6K/yr -20.3%6.4% conv.
hair coconut oil6K/yr -24.3%7.5% conv.

All search terms

Top coconut oil hair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

OGX Coconut Miracle Oil Extra Strength Penetrating Hair Oil for Dry Damaged and Frizzy Hair Intense Hydration Frizz Control and Shine with Coconut Oil Tiare and Vanilla Bean Extracts 100 ml

OGX£5.404.4★5,240 rev

House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml

Monara£3.084.6★5,634 rev

Parachute 100% Pure and Natural Unrefined Coconut Oil | No Chemicals & Added Preservatives | 500ml Jar

Parachute£6.434.3★44,909 rev

OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml

OGX£4.194.3★19,890 rev

Nature Spell Coconut Oil for Hair Moisturises & Repairs Vegan 150ml

Nature Spell£6.574.4★2,237 rev

Newest

by launch date

Botanic Hearth Coconut & Zinc Hair Oil 6.7 Fl Oz (198 ml) | 100% Natural & Vegan Formula | Deeply Nourishes Dry Frizzy Hair & Supports a Healthy-Looking Scalp | Suitable for All Hair Types

Botanic Hearth£10.5333,842 rev

1y ago

Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body

Handcraft Blends£10.66122,100 rev

2y ago

House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml

Monara£3.085,634 rev

5y ago

OGX Argan Oil of Morocco Extra Penetrating Hair Oil for Dry and Damaged Hair Intense Hydration and Frizz Control Infused with Natural Argan Oil Suitable for All Hair Types 100ml

OGX£4.1919,890 rev

6y ago

Nature Spell Coconut Oil for Hair Moisturises & Repairs Vegan 150ml

Nature Spell£6.572,237 rev

8y ago

What buyers say about coconut oil hair

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“Great quality EVCO”

Smell15%

“It also smells divine”

Value For Money9%

“Good value”

Advertised Vs Actual Product7%

“As described”

Moist/Dry6%

“smells good and moisturising”

Soft Feel6%

“Smooth”

Vegan/Organic3%

“Brilliant and organic”

Suitability Dry Skin3%

“I find this really good for dry skin”

Oily/Greasy3%

“Versatile, Non-Greasy Carrier Oil with Excellent Absorption”

Ease Of Use2%

“ease to use”

What buyers complain about

Smell25%

“Unpleasant smell”

Oily/Greasy14%

“Too oily”

Value For Money5%

“Not worth the price”

Moist/Dry4%

“Hair still dry”

Taste-Overall4%

“Has an odd metallic taste”

Allergies4%

“levels me extremely itchy”

Quality-Overall3%

“Cheap,”

Suitability Short Hair2%

“Definitely doesnt work for my hair”

Size-Overall2%

“Its kinda small”

Texture/Consistency-Overall2%

“The consistency feels like a mix of vaseline and glue”

Top return reasons

Smell63%

Advertised Vs Actual Product7%

Size-Overall6%

Leak-Proof5%

Value For Money5%

Functionality-Overall2%

Compatibility-Overall2%

Quality-Overall2%

Hair Related1%

Ingredients-Overall1%

Common questions

Is coconut oil hair profitable to sell on Amazon United Kingdom?: The niche generates £282K/yr across 13 tracked products. 90-day search growth is -35.2%. Flapen's verdict: Skip it (42/100).
How competitive is the coconut oil hair niche?: 9 brands and 66 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in coconut oil hair?: Top complaints mined from reviews: Smell, Oily/Greasy, Value For Money. The return rate is 0.1%.
When does demand for coconut oil hair peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the coconut oil hair niche?: Listings span £3.08–£17.21; the average listing price is £8.10 (sweet spot $15–$100). The average incumbent carries 23,025 reviews — the moat a new listing must climb.