Is coconut oil for skin profitable to sell on Amazon United Kingdom?

The niche generates £120K/yr across 17 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (44/100).

How competitive is the coconut oil for skin niche?

13 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.

What do buyers complain about in coconut oil for skin?

Top complaints mined from reviews: Smell, Oily/Greasy, Quality-Overall. The return rate is 0.1%.

When does demand for coconut oil for skin peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the coconut oil for skin niche?

Listings span £2.23–£15.24; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 17,908 reviews — the moat a new listing must climb.

coconut oil for skin

Skip it

Prices mostly outside the sweet spot ($2.23–$15.24) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.3%

search→purchase rate — share of searches ending in a sale

Brand share

Good74%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.3%

90-day search growth — must beat 0% to launch

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£120K

£120K/yr · 141K searches

Avg price

Bad£8.25

avg listing price — sweet spot $15–$100

Review moat

Bad17,907.76

avg incumbent reviews — the moat a new listing must climb

Price range

Bad£2.23–£15.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coconut oil for skin is a £120K/yr Amazon United Kingdom market (141K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

coconut oil for skin market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £103K–£124K; units × avg price
Conversion rate: 10.3%
Avg BSR: #13
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.8%
Avg brand age: 62 months
Avg seller age: 168 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

20%

Monara25%
Essican Purelife19%
Handcraft Blends15%
Coconut Merchant9%
Parachute6%
by Amazon5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top coconut oil for skin search terms

coconut oil for skin110K/yr +12.0%8.3% conv.
organic coconut oil for skin10K/yr +7.1%7.4% conv.
pure coconut oil for skin6K/yr +9.9%7.9% conv.
coconut oil for face5K/yr -15.1%4.0% conv.
coconut oil skin3K/yr -10.5%10.1% conv.
organic coconut oil for hair4K/yr -6.8%6.8% conv.
pure coconut oil for hair3K/yr +6.8%5.3% conv.

All search terms

Top coconut oil for skin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

House of Monara Organic Extra Virgin Coconut Oil Pure Raw and Cold Pressed 200 ml

Monara£3.084.6★5,634 rev

Essican Purelife Pure Coconut Oil Liquid 100 ml MCT Fractionated Coconut Oil for Skin Hair & Lip Carrier Oils for Essential Oils Mixing & Massage Supports Healthy Hair Growth & Hydrated Skin

Essican Purelife£5.974.6★1,820 rev

Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body

Handcraft Blends£10.664.5★122,100 rev

Parachute 100% Pure and Natural Unrefined Coconut Oil | No Chemicals & Added Preservatives | 200ml Jar

Parachute£5.044.3★44,909 rev

by Amazon - Organic Virgin Coconut Oil 950ml

by Amazon£10.224.7★8,613 rev

Newest

by launch date

Coconut Oil Formula Body Oil 150ml Hydrating Dry Oil with Vitamin E for Body and Shower | 48H Moisture Natural Glow and Radiance with Cosmetic Spatula Fast Absorbing & Non-Greasy

KRISP£7.66107 rev

1y ago

Handcraft Blends Organic Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil for Skin and Hair - Hair and Body

Handcraft Blends£10.66122,100 rev

2y ago

Handcraft Blends Fractionated Coconut Oil - 236 ml - 100% Pure and Natural - Premium Grade Carrier Oil - Hair and Body Oil - Massage Oil - Hexane-Free - Ayurvedic Skin Care

Handcraft Blends£8.1538,859 rev

3y ago

Kokoso Baby - Organic Coconut Oil - 100% Natural Baby Oil - For Dry Sensitive Skin & Eczema Prone Skin - Ultra Lightweight & Non Greasy - Suitable from Newborn Upwards - 70g

Kokoso£5.402,401 rev

5y ago

Eat Wholesome Organic Virgin Coconut Oil 500ml - Raw Cold Pressed Award-Winning Glass Jar in Box For Cooking Baking Skincare & Hair Vegan

Eat Wholesome£6.922,767 rev

5y ago

What buyers say about coconut oil for skin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“Best quality”

Value For Money13%

“Best price”

Smell10%

“Creamy and nice smell”

Advertised Vs Actual Product6%

“As described”

Moist/Dry5%

“Good moisturiser”

Vegan/Organic5%

“Its organic”

Soft Feel4%

“Soft and smooth”

Taste-Overall4%

“Pleasant taste”

Ease Of Use3%

“Easy to use”

Cooking Instructions2%

“Cooks great”

What buyers complain about

Smell28%

“Unpleasant smell”

Oily/Greasy11%

“Very oily”

Quality-Overall6%

“Cheap,”

Allergies6%

“Caused a skin reaction”

Value For Money6%

“A little expensive”

Taste-Overall5%

“Has an odd metallic taste”

Size-Overall5%

“Jar too large”

Moist/Dry4%

“Dry legs”

Hard Feel2%

“Too gritty”

Ease Of Use2%

“awkward to use from the bottle”

Top return reasons

Smell42%

Size-Overall28%

Advertised Vs Actual Product5%

Leak-Proof5%

Value For Money4%

Oily/Greasy3%

Compatibility-Overall2%

Quality-Overall2%

Functionality-Overall1%

Defective Material/Parts1%

Common questions

Is coconut oil for skin profitable to sell on Amazon United Kingdom?: The niche generates £120K/yr across 17 tracked products. 90-day search growth is +9.3%. Flapen's verdict: Skip it (44/100).
How competitive is the coconut oil for skin niche?: 13 brands and 29 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 74% of demand.
What do buyers complain about in coconut oil for skin?: Top complaints mined from reviews: Smell, Oily/Greasy, Quality-Overall. The return rate is 0.1%.
When does demand for coconut oil for skin peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the coconut oil for skin niche?: Listings span £2.23–£15.24; the average listing price is £8.25 (sweet spot $15–$100). The average incumbent carries 17,908 reviews — the moat a new listing must climb.