Coconut Lip Balm
FailThe top 5 brands take 100% of clicks, so Coconut Lip Balm is a Fail.
- Flapen Score
- 30 / 100Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 4730
- Market size
- £56K/yr70K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 102 sellers
Flapen Score
Coconut Lip Balm against its category
The dotted line is the Beauty average. Past it, Coconut Lip Balm is stronger. Inside it, weaker.
Market
The Coconut Lip Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coconut Lip Balm 70K times last year and spent an estimated £56K. All 4 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £56Ka year
- Top search term
- palmers lip balm30K searches a year
02 · Price
A sale here is worth £5.72.
Listings sell for £5.72 on average, from £1.46 to £11.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.72 that is £3K to £4K a year per listing.
- Average price
- £5.72under the $15 to $100 sweet spot
- Price range
- £1.46–£11.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Lips. It carries 6,124 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #169in Lips
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,124per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Coconut Lip Balm products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 4,336
- Age
- 7y ago

Palmers Cocoa Butter Formula Lip Balm (3 Pack)
- Price
- £6.05
- Rating
- 4.5/5
- Reviews
- 4,336
- Age
- 13y ago

Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 5y ago

PalmerS Palm Coco Butter Lip Balm Size .15Z Palm Coco Butter Lip Balm .15Z Pack Of 6
- Price
- £11.99
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 9y ago

Palmers Coconut Oil Lip Balm SPF 15 Duo by Palmers for Unisex - 2 x 0.3 oz Lip Balm
- Price
- £4.59
- Rating
- 4.7/5
- Reviews
- 19,201
- Age
- 7y ago
Trending
estimated 90-day click momentum
PalmerS Palm Coco Butter Lip Balm Size .15Z Palm Coco Butter Lip Balm .15Z Pack Of 6
- Price
- £11.99
- Rating
- 4.8/5
- Reviews
- 235
- Age
- 9y ago

Dr Organic Coconut Oil Lip Balm Moisturising SPF 15 Mens Womens Natural Vegetarian Cruelty-Free Paraben & SLS-Free Recycled & Recyclable Organic 5.7ml Packaging may vary
- Price
- £3.05
- Rating
- 4.3/5
- Reviews
- 1,010
- Age
- 11y ago

Pretty Moisturising Lip Balm - Coconut
- Price
- £1.46
- Rating
- 4.5/5
- Reviews
- 1,879
- Age
- 9y ago

Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 4,336
- Age
- 7y ago

Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 5y ago
Newest
by launch date
Vaseline Lip Therapy Stick Cocoa Butter with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment 4.8g
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 3,778
- Age
- 3y ago

Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)
- Price
- £6.62
- Rating
- 4.6/5
- Reviews
- 159
- Age
- 5y ago

Palmers Cocoa Butter Swivel Stick Multi Pack | 3 x Cocoa Butter Formula Swivel Stick (14g)
- Price
- £11.06
- Rating
- 4.7/5
- Reviews
- 81
- Age
- 5y ago

Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)
- Price
- £4.98
- Rating
- 4.5/5
- Reviews
- 4,336
- Age
- 7y ago

Palmers Coconut Oil Lip Balm SPF 15 Duo by Palmers for Unisex - 2 x 0.3 oz Lip Balm
- Price
- £4.59
- Rating
- 4.7/5
- Reviews
- 19,201
- Age
- 7y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
102
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
80%
Top 20: 100%
Open market
0%
- Palmer's91%
- Dr. Organic4%
- Pretty3%
- Vaseline2%
Demand
Coconut Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.5× · 7 of 12 months tracked
Search terms
Top Coconut Lip Balm search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- palmers lip balm30K/yr
- coconut lip balm10K/yr
- cocoa butter lip balm10K/yr
- palmers cocoa butter lip balm8K/yr
- coco butter lip balm4K/yr
- lip balm cocoa butter3K/yr
- coconut oil lip balm3K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Lip Balm
We read the reviews and the return reasons for every product selling here.
“Very misleading and sneaky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Lip Balm questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









