Coconut Lip Balm
FailThe top 5 brands take 100% of clicks, so Coconut Lip Balm is a Fail.
- Flapen Score
- 30 / 100Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 4730
- Market size
- £56K/yr70K searches / yr
- 90-day growth
- -29.6%search demand this quarter
- Competition
- 80%top-5 click share · 4 brands · 102 sellers
Flapen Score
Coconut Lip Balm against its category
The dotted line is the Beauty average. Past it, Coconut Lip Balm is stronger. Inside it, weaker.
Market
The Coconut Lip Balm market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coconut Lip Balm 70K times last year and spent an estimated £56K. All 4 brands take every click. Flapen scores it 30 out of 100, a Fail.
01 · Demand
An estimated 14.0% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- -29.6%
- Conversion, latest week
- 14.0%
- Market size, estimated
- £56Ka year
- Top search term
- palmers lip balm30K searches a year
02 · Price
A sale here is worth £5.72.
Listings sell for £5.72 on average, from £1.46 to £11.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £5.72 that is £3K to £4K a year per listing.
- Average price
- £5.72under the $15 to $100 sweet spot
- Price range
- £1.46–£11.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #169 within Lips. It carries 6,124 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #169in Lips
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,124per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Coconut Lip Balm products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
102
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Brand 191%
- Brand 24%
- Brand 33%
- Brand 42%
Demand
Coconut Lip Balm search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 2.5× · 7 of 12 months tracked
Search terms
Top Coconut Lip Balm search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- palmers lip balm30K/yr
- coconut lip balm10K/yr
- cocoa butter lip balm10K/yr
- palmers cocoa butter lip balm8K/yr
- coco butter lip balm4K/yr
- lip balm cocoa butter3K/yr
- coconut oil lip balm3K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Lip Balm
We read the reviews and the return reasons for every product selling here.
“Very misleading and sneaky”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Lip Balm questions
Answered from the same tracked data.