How competitive is the Coconut Lip Balm niche on Amazon United Kingdom?

4 brands and 102 sellers compete in Coconut Lip Balm on Amazon United Kingdom. The top 5 Coconut Lip Balm products take 80% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Coconut Lip Balm niche?

Coconut Lip Balm sells for £5.72 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.46–£11.99. The average incumbent carries 6,124 reviews — the moat a new listing must climb.

Coconut Lip Balm

brand-locked demand (top 5 brands take 100% of clicks) — Coconut Lip Balm doesn't clear our bar today.

Flapen Score

Skip it

Ranks 2,429 of 2,481 Beauty niches · −17 vs the category median of 47

This niche Category average · 2,481 niches

Is Coconut Lip Balm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Lip Balm is a £56K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Coconut Lip Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -29.6% over the last 90 days and 14.0% of searches end in a purchase.

£56K

revenue / yr

Units sold / yr10K

Search volume / yr-29.6%70K

Conversion rate14.0%

Avg price£5.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 102

Top-5 product click share80%

Open market0%

Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 10 products

Top Coconut Lip Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)

Price: £4.98
Rating: 4.5/5
Reviews: 4,336
Age: 7y ago

Palmers Cocoa Butter Formula Lip Balm (3 Pack)

Price: £6.05
Rating: 4.5/5
Reviews: 4,336
Age: 13y ago

Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)

Price: £6.62
Rating: 4.6/5
Reviews: 159
Age: 5y ago

PalmerS Palm Coco Butter Lip Balm Size .15Z Palm Coco Butter Lip Balm .15Z Pack Of 6

Price: £11.99
Rating: 4.8/5
Reviews: 235
Age: 9y ago

Palmers Coconut Oil Lip Balm SPF 15 Duo by Palmers for Unisex - 2 x 0.3 oz Lip Balm

Price: £4.59
Rating: 4.7/5
Reviews: 19,201
Age: 7y ago

Newest

by launch date

Vaseline Lip Therapy Stick Cocoa Butter with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment 4.8g

Price: £3.02
Rating: 4.6/5
Reviews: 3,778
Age: 3y ago

Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)

Price: £6.62
Rating: 4.6/5
Reviews: 159
Age: 5y ago

Palmers Cocoa Butter Swivel Stick Multi Pack | 3 x Cocoa Butter Formula Swivel Stick (14g)

Price: £11.06
Rating: 4.7/5
Reviews: 81
Age: 5y ago

Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)

Price: £4.98
Rating: 4.5/5
Reviews: 4,336
Age: 7y ago

Palmers Coconut Oil Lip Balm SPF 15 Duo by Palmers for Unisex - 2 x 0.3 oz Lip Balm

Price: £4.59
Rating: 4.7/5
Reviews: 19,201
Age: 7y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Palmer's91%
Dr. Organic4%
Pretty3%
Vaseline2%

Coconut Lip Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume70KCVR14.0%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews6,124Avg BSR#169

Top Coconut Lip Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

palmers lip balm30K/yr -33.7%14.6% conv.
coconut lip balm10K/yr -20.8%6.1% conv.
cocoa butter lip balm10K/yr -34.3%13.4% conv.
palmers cocoa butter lip balm8K/yr -24.4%17.6% conv.
coco butter lip balm4K/yr -17.6%16.6% conv.
lip balm cocoa butter3K/yr -31.2%12.4% conv.
coconut oil lip balm3K/yr -28.4%6.8% conv.

What reviews say buyers love and hate about Coconut Lip Balm

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Smell17%

“Smells great”

Quality-Overall14%

“Excellent product”

Moist/Dry14%

“Good for dry lips”

Value For Money11%

“It's worth it”

Ease Of Use11%

“Easy to use”

What buyers complain about

58% of reviews

Advertised Vs Actual Product19%

“Very misleading and sneaky”

Hard Feel13%

“Too soft and gloooy”

Sensitivity-Overall6%

“I'm autistic so I'm super sensitive to touch and different textures”

Value For Money6%

“A bit more costly”

Color4%

“doesnt stay white”

Coconut Lip Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

78%

2Size-Overall

22%

Common Coconut Lip Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Lip Balm 30/100 on Amazon United Kingdom — Skip it. The niche generates £56K/yr across 10 tracked products. Search demand moved -29.6% over the last 90 days.

Coconut Lip Balm buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Hard Feel, Sensitivity-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.