Is coconut lip balm profitable to sell on Amazon United Kingdom?

The niche generates £56K/yr across 10 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (30/100).

How competitive is the coconut lip balm niche?

4 brands and 102 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in coconut lip balm?

Top complaints mined from reviews: Advertised Vs Actual Product, Hard Feel, Sensitivity-Overall. The return rate is 0.1%.

What does it cost to enter the coconut lip balm niche?

Listings span £1.46–£11.99; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 6,124 reviews — the moat a new listing must climb.

coconut lip balm

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,124.4

avg incumbent reviews — the moat a new listing must climb

Competition

Bad80%

top-5 click share — a locked-up shelf

Avg price

Bad£5.72

avg listing price — sweet spot $15–$100

Market size

Bad£56K

£56K/yr · 70K searches

Growth

Bad-29.6%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£1.46–£11.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coconut lip balm is a £56K/yr Amazon United Kingdom market (70K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 30/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

coconut lip balm market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £46K–£57K; units × avg price
Conversion rate: 14.0%
Avg BSR: #169
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 153 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

102

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Palmer's91%
Dr. Organic4%
Pretty3%
Vaseline2%

Demand

Weekly Amazon search volume, last 27 weeks — -29.6% search growth over the last 90 days.

Open Trend

Top coconut lip balm search terms

palmers lip balm30K/yr -33.7%14.6% conv.
coconut lip balm10K/yr -20.8%6.1% conv.
cocoa butter lip balm10K/yr -34.3%13.4% conv.
palmers cocoa butter lip balm8K/yr -24.4%17.6% conv.
coco butter lip balm4K/yr -17.6%16.6% conv.
lip balm cocoa butter3K/yr -31.2%12.4% conv.
coconut oil lip balm3K/yr -28.4%6.8% conv.

All search terms

Top coconut lip balm products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)

Palmer's£4.984.5★4,336 rev

Palmers Cocoa Butter Formula Lip Balm (3 Pack)

Palmer's£6.054.5★4,336 rev

Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)

Palmer's£6.624.6★159 rev

PalmerS Palm Coco Butter Lip Balm Size .15Z Palm Coco Butter Lip Balm .15Z Pack Of 6

Palmer's£11.994.8★235 rev

Palmers Coconut Oil Lip Balm SPF 15 Duo by Palmers for Unisex - 2 x 0.3 oz Lip Balm

Palmer's£4.594.7★19,201 rev

Newest

by launch date

Vaseline Lip Therapy Stick Cocoa Butter with Petroleum Jelly for Soft Smooth Lips | Intensive Lip Repair Treatment 4.8g

Vaseline£3.023,778 rev

3y ago

Palmers Coconut Oil Lip Balm Multi Pack | 3 x Coconut Formula Lip Balm (4g)

Palmer's£6.62159 rev

5y ago

Palmers Cocoa Butter Swivel Stick Multi Pack | 3 x Cocoa Butter Formula Swivel Stick (14g)

Palmer's£11.0681 rev

5y ago

Palmers Cocoa Butter Formula Lip Balm Spf15 4G (Pack Of 2)

Palmer's£4.984,336 rev

7y ago

Palmers Coconut Oil Lip Balm SPF 15 Duo by Palmers for Unisex - 2 x 0.3 oz Lip Balm

Palmer's£4.5919,201 rev

7y ago

What buyers say about coconut lip balm

What buyers praise and complain about, mined from review topics.

What buyers love

Smell17%

“Smells great”

Quality-Overall14%

“Excellent product”

Moist/Dry14%

“Good for dry lips”

Value For Money11%

“It's worth it”

Ease Of Use11%

“Easy to use”

Soft Feel5%

“It keeps my lips soft”

Durability5%

“it lasts a long time”

Size-Overall4%

“the size is brilliant”

Adhesion/Stickiness3%

“Miracle stick”

Absorbency3%

“Absorbed quickly lasts all day”

What buyers complain about

Advertised Vs Actual Product19%

“Very misleading and sneaky”

Hard Feel13%

“Too soft and gloooy”

Sensitivity-Overall6%

“I'm autistic so I'm super sensitive to touch and different textures”

Value For Money6%

“A bit more costly”

Color4%

“doesnt stay white”

Heating4%

“as it warms up on your lips it melts into an almost oil”

Moist/Dry3%

“I get dry”

Quality-Overall3%

“none have been as good as this”

Top return reasons

Advertised Vs Actual Product78%

Size-Overall22%

Common questions

Is coconut lip balm profitable to sell on Amazon United Kingdom?: The niche generates £56K/yr across 10 tracked products. 90-day search growth is -29.6%. Flapen's verdict: Skip it (30/100).
How competitive is the coconut lip balm niche?: 4 brands and 102 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in coconut lip balm?: Top complaints mined from reviews: Advertised Vs Actual Product, Hard Feel, Sensitivity-Overall. The return rate is 0.1%.
What does it cost to enter the coconut lip balm niche?: Listings span £1.46–£11.99; the average listing price is £5.72 (sweet spot $15–$100). The average incumbent carries 6,124 reviews — the moat a new listing must climb.