Coconut Hair Spray
FailShoppers spend an estimated $49K a year here, so Coconut Hair Spray is a Fail.
- Flapen Score
- 48 / 100Top 44% of 2,481 Beauty niches · +1 vs the category median of 4748
- Market size
- £49K/yr109K searches / yr
- 90-day growth
- -13.9%search demand this quarter
- Competition
- 35%top-5 click share · 11 brands · 85 sellers
Flapen Score
Coconut Hair Spray against its category
The dotted line is the Beauty average. Past it, Coconut Hair Spray is stronger. Inside it, weaker.
Market
The Coconut Hair Spray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coconut Hair Spray 109K times last year and spent an estimated £49K. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 7.2% of those searches ended in a purchase.
Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 109K
- Growth, 90 days vs prior 90
- -13.9%
- Conversion, latest week
- 7.2%
- Market size, estimated
- £49Ka year
- Peak month
- January1.2× the quietest month
- Top search term
- vatika hair oil43K searches a year
02 · Price
A sale here is worth £6.20.
Listings sell for £6.20 on average, from £2.67 to £21.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £6.20 that is £620 to £2K a year per listing.
- Average price
- £6.20under the $15 to $100 sweet spot
- Price range
- £2.67–£21.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £620–£2K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #274 within Hair Oils. It carries 850 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 78%
- Out of stock, average day
- 2.3%
- Average rank
- #274in Hair Oils
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 850per listing
- Listings tracked
- 41
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 64 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 64 months
Products
Top Coconut Hair Spray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
11 flat
Sellers
85
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 82%
Open market
4%
- Brand 157%
- Brand 220%
- Brand 310%
- Brand 43%
- Brand 53%
- Brand 63%
- Open — no brand owns it (5 brands, 4%)
Demand
Coconut Hair Spray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Coconut Hair Spray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vatika hair oil43K/yr
- ors olive oil17K/yr
- olive oil for hair16K/yr
- olive oil hair13K/yr
- ors hair products7K/yr
- ors olive oil moisturizing hair lotion5K/yr
- olive oil hair products5K/yr
- vatika oil3K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Hair Spray
We read the reviews and the return reasons for every product selling here.
“Unpleasant smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Hair Spray questions
Answered from the same tracked data.