coconut hair spray
Skip itA small market ($49K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good849.59avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£2.67–£21.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Avg price
Bad£6.20avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad£49K£49K/yr · 109K searches
According to Flapen's Amazon United Kingdom niche tracking, coconut hair spray is a £49K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
coconut hair spray market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £50K–£62K
- units × avg price
- Conversion rate
- 7.2%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 68%
- Out of stock
- 2.3%
- Avg brand age
- 64 months
- Avg seller age
- 153 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
11 flat
Sellers
85
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
35%
Top 20: 82%
Open market
4%
- Vatika Naturals57%
- ORS20%
- Generic10%
- Ayumi3%
- Difeel3%
- Dabur3%
- Open — no brand owns it (5 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -13.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top coconut hair spray search terms
- vatika hair oil43K/yr
- ors olive oil17K/yr
- olive oil for hair16K/yr
- olive oil hair13K/yr
- ors hair products7K/yr
- ors olive oil moisturizing hair lotion5K/yr
- olive oil hair products5K/yr
- vatika oil3K/yr
Top coconut hair spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vatika Naturals Black Seed Enriched Hair Oil 200 ml Colourless
Vatika Naturals£3.424.4★1,581 rev
Vatika Naturals Coconut Enriched Hair Oil 100% Natural Oils Unique Formulation For thick Voluminous Hair 200 ml (Pack of 1)
Vatika Naturals£3.814.3★1,060 rev
Vatika Naturals Olive Enriched Hair Oil - 200 ml | Nourishes & Protects |100% Natural Oils | Enriched With Almond & Vitamin E | For All Hair Types
Vatika Naturals£3.904.6★416 rev
Vatika Naturals Argan Enriched Hair Oil - 200ml | Multivitamin A E & F | Nourishes the Scalp | For Moisture Soft & Exotic Silky Shine Hair
Vatika Naturals£3.774.3★759 rev
Murphys OLIVE OIL MOISTURIZING HAIR LOTION (8.5 OZ)
Generic£7.694.4★44 rev
Newest
by launch date
Vatika Naturals Rosemary Hair Oil 100ml Nourishing Hair Oil with Sunflower Olive & Almond Oil | Split Ends Dandruff Control & Hair Growth | For All Hair Types Curly Wavy & Textured Hair
Vatika Naturals£6.3758 rev
Murphys Olive Oil Fortifying Cream for Hair 170 g Moisturising and Nourishing Hair Cream with Olive Oil Thistle Oil and Nettle Extract for Healthy Hair Growth and Strong Hair
Generic£8.3132 rev
Murphys OLIVE OIL MOISTURIZING HAIR LOTION (8.5 OZ)
Generic£7.6944 rev
ORS Olive Oil Max Moisture Super Hydrating Sulfate-Free Shampoo with Rice Water and Electrolytes Natural and Relaxed Hair (473ml / 16 oz)
ORS£5.88187 rev
ORS Olive Oil Leave-In Conditioner - 473ml Infused With Rice Water For Max Moisture & Super Silkening Hair Promotes Natural & Relaxed Hair
ORS£5.81530 rev
Trending
90-day click momentum
Ayumi Pure Olive Oil with Vitamin E & Fatty Acids | Cold Pressed Olive Oil for Frizzy Hair Treatment | Dry Skin Face Oil & Body Oil to Reduce Wrinkles | Food GradeOil to Aid Digestion | 1 x 150 ml
Ayumi£4.834.6★
Vatika Naturals Rosemary Hair Oil 100ml Nourishing Hair Oil with Sunflower Olive & Almond Oil | Split Ends Dandruff Control & Hair Growth | For All Hair Types Curly Wavy & Textured Hair
Vatika Naturals£6.374.0★
ORS Olive Oil Edge Control Hair Gel - 64g/2.25oz For Hair Strengthening Infused With Olive & Sweet Almond Oil For Extra Hold Shining & Moisturizing
ORS£3.024.1★
ORS Olive Oil Max Moisture Super Hydrating Sulfate-Free Shampoo with Rice Water and Electrolytes Natural and Relaxed Hair (473ml / 16 oz)
ORS£5.884.4★
ORS Olive Oil Leave-In Conditioner - 473ml Infused With Rice Water For Max Moisture & Super Silkening Hair Promotes Natural & Relaxed Hair
ORS£5.814.4★
What buyers say about coconut hair spray
What buyers praise and complain about, mined from review topics.What buyers love
“It smells amazing moisturised”
“Great hair product”
“moisturises easily”
“hair soft”
“Exactly what I needed”
“Amazing Hair Treatment”
“Great item and great price”
“My hair is very fine”
“gives a great shine”
“Amazing for curly hair”
What buyers complain about
“Unpleasant smell”
“But this one feels a little more oily than other types I've tried”
“Product didn't Work on my Hair”
“Arrived spilled”
“Poor for shorter fine hair”
“Doesn't Work”
“but make a scalp dry”
“smaller than i expected”
“Waste of time and money”
“Leaves a gross residue even after extra rinsing”
Top return reasons
Common questions
- Is coconut hair spray profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 41 tracked products. 90-day search growth is -13.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the coconut hair spray niche?
- 11 brands and 85 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in coconut hair spray?
- Top complaints mined from reviews: Smell, Oily/Greasy, Hair Related. The return rate is 0.1%.
- When does demand for coconut hair spray peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the coconut hair spray niche?
- Listings span £2.67–£21.92; the average listing price is £6.20 (sweet spot $15–$100). The average incumbent carries 850 reviews — the moat a new listing must climb.