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55

coconut body spray

Worth a look

Shows low returns (0.2%), but a small market ($37K/yr) keeps it on the watch list.

Market size 9Growth 79Conversion 63Competition 60Returns 99Price range 26Avg price 21Brand share 37Review moat 65Quality gap 76

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Growth

Great+70.3%

90-day search growth — must beat 0% to launch

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good902.71

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Price range

Okay£2.74–£19.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.61

avg listing price — sweet spot $15–$100

Market size

Bad£37K

£37K/yr · 87K searches

According to Flapen's Amazon United Kingdom niche tracking, coconut body spray is a £37K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 55/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

coconut body spray market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£30K–£38K
units × avg price
Conversion rate
5.6%
Avg BSR
#101
Page quality
0%
Prime
93%
Sponsored
68%
Out of stock
3.4%
Avg brand age
44 months
Avg seller age
149 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

137

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

14%

  • HAWAIIAN Tropic57%
  • The Body Shop14%
  • SO…?6%
  • e.l.f.3%
  • SeeHoo3%
  • REINREUDE3%
  • Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +70.3% search growth over the last 90 days.
5K3KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 2.3×

Top coconut body spray search terms

  • coconut body spray29K/yr
  • hawaiian tropic body mist16K/yr
  • coconut body mist8K/yr
  • coconut spray8K/yr
  • body shop perfume9K/yr
  • hawaiian tropic body spray4K/yr
  • body shop body mist5K/yr
  • body shop spray4K/yr
  • body shop perfumes for women4K/yr
All search terms

Top coconut body spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£4K20%£7K30%£11K40%£15K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about coconut body spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell73%

“Amazing smell”

Value For Money6%

“Great price”

Brightness/Shine/Glow3%

“with a nice glittery glow”

Quality-Overall3%

“Good product”

Size-Overall2%

“The sizing is good for the price”

Moist/Dry2%

“Lovely hydrating and smelled great”

Durability2%

“it is lasting me ages”

Gifting Purpose1%

“This was a present for my 10 year old granddaughter”

Advertised Vs Actual Product0%

“it looks as sold on online”

Color0%

“Lovely golden sheen”

What buyers complain about

Smell43%

“Quite an alcohol smell”

Durability13%

“Not long lasting”

Size-Overall6%

“Large bottle”

Value For Money5%

“Overpriced”

Alcohol Content2%

“Smells a little too much like alcohol”

Advertised Vs Actual Product2%

“Doesn't look like picture”

Oily/Greasy2%

“it also made my hair greasy”

Leak-Proof2%

“Bottle had leaked when it arrived”

Dilute/Watery1%

“A bit watery”

Ease Of Use1%

“I cant use it”

Top return reasons

Smell63%
Advertised Vs Actual Product9%
Leak-Proof5%
Size-Overall4%
Quality-Overall4%
Brightness/Shine/Glow3%
Adhesion/Stickiness2%
Product Condition1%
Strength1%
Color Fading/Discoloration1%

Common questions

Is coconut body spray profitable to sell on Amazon United Kingdom?
The niche generates £37K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +70.3%. Flapen's verdict: Worth a look (55/100).
How competitive is the coconut body spray niche?
14 brands and 137 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in coconut body spray?
Top complaints mined from reviews: Smell, Durability, Size-Overall. The return rate is 0.2%.
When does demand for coconut body spray peak?
Demand peaks in Jul–Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the coconut body spray niche?
Listings span £2.74–£19.37; the average listing price is £7.61 (sweet spot $15–$100). The average incumbent carries 903 reviews — the moat a new listing must climb.