How competitive is the Coconut Body Spray niche on Amazon United Kingdom?

14 brands and 137 sellers compete in Coconut Body Spray on Amazon United Kingdom. The top 5 Coconut Body Spray products take 49% of clicks and its top 5 brands hold 83% of demand.

What do buyers complain about in Coconut Body Spray?

Coconut Body Spray buyers on Amazon United Kingdom complain most about Smell, Durability, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Coconut Body Spray niche?

Coconut Body Spray sells for £7.61 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £2.74–£19.37. The average incumbent carries 903 reviews — the moat a new listing must climb.

Coconut Body Spray

Coconut Body Spray shows low returns (0.2%), but a small market ($37K/yr) keeps it on the watch list.

Flapen Score

Worth a look

Top 15% of 2,481 Beauty niches · +8 vs the category median of 47

This niche Category average · 2,481 niches

Is Coconut Body Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coconut Body Spray is a £37K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 55/100.

Coconut Body Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +70.3% over the last 90 days and 5.6% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr5K

Search volume / yr+70.3%87K

Conversion rate5.6%

Avg price£7.61

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers14 · 137

Top-5 product click share49%

Open market17%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Top Coconut Body Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hawaiian Tropic Golden Paradise Body Mist 250 Ml

Price: £6.08
Rating: 4.6/5
Reviews: 998
Age: 8y ago

The Body Shop Coconut Body Mist (1x 100ml) Refreshing Body Mist with Exotic Coconut Scent Made with 96% Ingredients of Natural Origin Vegan

Price: £12.37
Rating: 4.5/5
Reviews: 122
Age: 4y ago

HAWAIIAN Tropic Tropical Oasis Body Mist 250 ml

Price: £6.05
Rating: 4.5/5
Reviews: 576
Age: 7y ago

Hawaiian Tropic Coco Magic Cooling Body Mist 250ml

Price: £7.01
Rating: 4.1/5
Reviews: 38
Age: 3y ago

Hawaiian Tropic Aloha Coco Shimmer Edition Body Mist 250ml

Price: £6.08
Rating: 4.6/5
Reviews: 1,354
Age: 7y ago

Newest

by launch date

Vanilla Perfume for Women - Coconut Scented Body Spray Long-Lasting Light Fragrance Mist for Skin & Hair Care

Price: £5.39
Rating: 4.2/5
Reviews: 16
Age: 10mo ago

Coconut Vanilla Body Spray for Women - Vanilla Body Spray - Long-Lasting Fragrance Mist with Light Scent for Skin & Hair Care

Price: £6.33
Rating: 4.2/5
Reviews: 29
Age: 11mo ago

50ML Coconut Body Spray Perfume Mist for Hair & Body Coconut Perfume for Women Lasting Fragrance Perfume Spray for Women Womens Perfu/me & Hair Perf/ume Spr/ay Coc/onut Ha/ir Perf/ume Spr/ays

Price: £6.84
Rating: 3.4/5
Reviews: 8
Age: 11mo ago

MCoBeauty Fragrance Mist - No. 4 Vanilla & Macadamia

Price: £5.18
Rating: 3.9/5
Reviews: 70
Age: 11mo ago

Calvin Klein Unisex Hair & Body Perfume Mist in Scents Vanilla Coconut Peach Raspberry Blackcurrant and White Florals 236ml

Price: £19.37
Rating: 4.4/5
Reviews: 255
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

137

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

14%

HAWAIIAN Tropic57%
The Body Shop14%
SO…?6%
e.l.f.3%
SeeHoo3%
REINREUDE3%
Open — no brand owns it (8 brands, 14%)

Coconut Body Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume87KCVR5.6%Products28Brands14Top 5 Brands83%OOS Rate3.4%Rating4.3★Reviews903Avg BSR#101

Peak months: Jul, Dec · busiest ÷ quietest = 2.3×

Top Coconut Body Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

coconut body spray29K/yr +57.5%4.8% conv.
hawaiian tropic body mist16K/yr +176.6%6.1% conv.
coconut body mist8K/yr +85.5%3.7% conv.
coconut spray8K/yr +54.6%3.3% conv.
body shop perfume9K/yr +3.0%1.1% conv.
hawaiian tropic body spray4K/yr +194.0%8.3% conv.
body shop body mist5K/yr +10.3%2.7% conv.
body shop spray4K/yr +33.9%2.7% conv.
body shop perfumes for women4K/yr +8.6%1.8% conv.

What reviews say buyers love and hate about Coconut Body Spray

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Smell73%

“Amazing smell”

Value For Money6%

“Great price”

Brightness/Shine/Glow3%

“with a nice glittery glow”

Quality-Overall3%

“Good product”

Size-Overall2%

“The sizing is good for the price”

What buyers complain about

78% of reviews

Smell43%

“Quite an alcohol smell”

Durability13%

“Not long lasting”

Size-Overall6%

“Large bottle”

Value For Money5%

“Overpriced”

Alcohol Content2%

“Smells a little too much like alcohol”

Coconut Body Spray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

63%

2Advertised Vs Actual Product

3Leak-Proof

4Size-Overall

5Quality-Overall

Common Coconut Body Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coconut Body Spray 55/100 on Amazon United Kingdom — Worth a look. The niche generates £37K/yr across 28 tracked products. 1 of 5 products launched in the last 360 days are still selling. Search demand moved +70.3% over the last 90 days.