coconut body lotion
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Market size
Okay£203K£203K/yr · 289K searches
Growth
Okay+10.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,734.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.23avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Price range
Bad£1.13–£15.79cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, coconut body lotion is a £203K/yr Amazon United Kingdom market (289K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
coconut body lotion market data
- Units sold / yr
- 25K–30K
- avg 1,250–1,500/product
- Revenue / yr
- £156K–£187K
- units × avg price
- Conversion rate
- 11.3%
- Avg BSR
- #141
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 75%
- Out of stock
- 1.9%
- Avg brand age
- 52 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
121
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Vaseline87%
- Simple6%
- NIVEA4%
- DANEW3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top coconut body lotion search terms
- vaseline cocoa butter101K/yr
- vaseline cocoa radiant36K/yr
- coconut body lotion31K/yr
- coconut moisturiser14K/yr
- vaseline cocoa18K/yr
- vaseline body lotion cocoa glow8K/yr
- cocoa butter vaseline15K/yr
- nivea cocoa butter body lotion9K/yr
- vaseline cocoa radiant body lotion6K/yr
- coconut body cream6K/yr
Top coconut body lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
Vaseline£1.934.6★2,471 rev
Vaseline Total Moisture Lotion 600 ml Cocoa Radiant Pump
Vaseline£6.024.6★1,255 rev
Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml
Vaseline£4.334.6★7,637 rev
Vaseline Cocoa Butter Moisturising Jelly 250 ml
Vaseline£6.664.7★460 rev
Vaseline Cocoa Radiant Body Lotion Deep Moisturising Body Cream with Vaseline Jelly & 100% Cocoa Butter Repairs Dry Itchy Skin and Restores Natural Glow 6x 400ml
Simple£15.794.8★735 rev
Newest
by launch dateVaseline Cocoa Butter Moisturising Jelly 250 ml
Vaseline£6.66460 rev
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
Vaseline£1.932,471 rev
NIVEA Oil In Lotion Coconut & Monoi Oil (400ml) Replenishing Body Moisturiser with Tropical Coconut Scent & Powerful Monoi Infusion 48H Moisturising Cream NIVEA Body Lotion
NIVEA£4.651,699 rev
x4 Vaseline Intensive Care Cocoa Radiant with Pure Cocoa Butter Heals Dry Skin to Reveal its Natural Glow 200ml
DANEW£9.31478 rev
Vaseline Cocoa Radiant Body Lotion Deep Moisturising Body Cream with Vaseline Jelly & 100% Cocoa Butter Repairs Dry Itchy Skin and Restores Natural Glow 6x 400ml
Simple£15.79735 rev
Trending
90-day click momentumNIVEA Oil In Lotion Coconut & Monoi Oil (400ml) Replenishing Body Moisturiser with Tropical Coconut Scent & Powerful Monoi Infusion 48H Moisturising Cream NIVEA Body Lotion
NIVEA£4.654.7★
Vaseline Lip Therapy Coca Butter 20g VA014006
Vaseline£1.134.8★
Vaseline Cocoa Butter Moisturising Jelly 250 ml
Vaseline£6.664.7★
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
Vaseline£1.934.6★
Vaseline Intensive Care Cocoa Radiant Body Oil 200 ml
Vaseline£4.334.6★
What buyers say about coconut body lotion
What buyers praise and complain about, mined from review topics.What buyers love
“the scent is so beautiful”
“Very moisturising”
“no complaints from me”
“Great value”
“Smooth skin”
“Good skin care”
“Gets rid of my dry skin”
“looked exactly like the photos”
“Super glow”
“absorbed in well”
What buyers complain about
“Scent not strong”
“it was leaking”
“doesnt feel sticky either it absorbs really well”
“I found it very greasy”
“small”
“doesnt seem to moisturise as well”
“Too think and the bottle isn't convenient for us”
“the pump assembly is the absolute worst I have ever seen or used for any kind of lotion or soap or anything that uses a simple handle pump”
“A bit pricey though”
“I have dry skin anyway, this sinks in and evaporates so quick”
Top return reasons
Common questions
- Is coconut body lotion profitable to sell on Amazon United Kingdom?
- The niche generates £203K/yr across 8 tracked products. 90-day search growth is +10.6%. Flapen's verdict: Skip it (37/100).
- How competitive is the coconut body lotion niche?
- 4 brands and 121 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in coconut body lotion?
- Top complaints mined from reviews: Smell, Leak-Proof, Adhesion/Stickiness. The return rate is 0.1%.
- When does demand for coconut body lotion peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the coconut body lotion niche?
- Listings span £1.13–£15.79; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 2,735 reviews — the moat a new listing must climb.