Coconut Body Lotion
FailThe top 5 brands take 100% of clicks, so Coconut Body Lotion is a Fail.
- Flapen Score
- 37 / 100Ranks 2,208 of 2,481 Beauty niches · −10 vs the category median of 4737
- Market size
- £203K/yr289K searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 89%top-5 click share · 4 brands · 121 sellers
Flapen Score
Coconut Body Lotion against its category
The dotted line is the Beauty average. Past it, Coconut Body Lotion is stronger. Inside it, weaker.
Market
The Coconut Body Lotion market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coconut Body Lotion 289K times last year and spent an estimated £203K. All 4 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 11.3% of those searches ended in a purchase.
Shoppers searched for this 289K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.
- Searches, last 12 months
- 289K
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 11.3%
- Market size, estimated
- £203Ka year
- Peak month
- May1.5× the quietest month
- Top search term
- vaseline cocoa butter101K searches a year
02 · Price
A sale here is worth £6.23.
Listings sell for £6.23 on average, from £1.13 to £15.79. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £6.23 that is £8K to £9K a year per listing.
- Average price
- £6.23under the $15 to $100 sweet spot
- Price range
- £1.13–£15.79
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £8K–£9K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #141 within Body. It carries 2,735 reviews at 4.68 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 75%
- Out of stock, average day
- 1.9%
- Average rank
- #141in Body
- Average rating
- 4.68 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,735per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 52 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 52 months
Products
Top Coconut Body Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
121
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Brand 187%
- Brand 26%
- Brand 34%
- Brand 43%
- Open — no brand owns it (0%)
Demand
Coconut Body Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Coconut Body Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- vaseline cocoa butter101K/yr
- vaseline cocoa radiant36K/yr
- coconut body lotion31K/yr
- coconut moisturiser14K/yr
- vaseline cocoa18K/yr
- vaseline body lotion cocoa glow8K/yr
- cocoa butter vaseline15K/yr
- nivea cocoa butter body lotion9K/yr
- vaseline cocoa radiant body lotion6K/yr
- coconut body cream6K/yr
Reviews and returns
What reviews say buyers love and hate about Coconut Body Lotion
We read the reviews and the return reasons for every product selling here.
“Scent not strong”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coconut Body Lotion questions
Answered from the same tracked data.