Is coconut body butter profitable to sell on Amazon United Kingdom?

The niche generates £971K/yr across 20 tracked products. 4 of 6 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Launch it (56/100).

How competitive is the coconut body butter niche?

11 brands and 108 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in coconut body butter?

Top complaints mined from reviews: Smell, Value For Money, Suitability Dry Skin. The return rate is 0.1%.

When does demand for coconut body butter peak?

Demand is steady year-round — the busiest month runs 1.3× the quietest.

What does it cost to enter the coconut body butter niche?

Listings span £1.93–£18.17; the average listing price is £9.40 (sweet spot $15–$100). The average incumbent carries 980 reviews — the moat a new listing must climb.

coconut body butter

Launch it

A $971K/yr market growing +22.3% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.6%

search→purchase rate — share of searches ending in a sale

Market size

Great£971K

£971K/yr · 1.2M searches

Review moat

Good979.65

avg incumbent reviews — the moat a new listing must climb

Growth

Good+22.3%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Avg price

Okay£9.40

avg listing price — sweet spot $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Price range

Bad£1.93–£18.17

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coconut body butter is a £971K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

coconut body butter market data

Units sold / yr: 100K–125K; avg 5,000–6,000/product
Revenue / yr: £940K–£1.2M; units × avg price
Conversion rate: 8.6%
Avg BSR: #270
Page quality: 0%
Prime: 100%
Sponsored: 50%
Out of stock: 2.6%
Avg brand age: 59 months
Avg seller age: 152 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

108

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

16%

zaizah28%
Palmer's22%
KRISP14%
Vaseline9%
Generic6%
Infinite Essential5%
Open — no brand owns it (5 brands, 16%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +22.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.3×

Open Trend

Top coconut body butter search terms

palmers cocoa butter400K/yr +29.3%6.3% conv.
cocoa butter345K/yr +16.3%6.1% conv.
palmers161K/yr +26.4%1.5% conv.
coco butter53K/yr +5.7%6.9% conv.
cocoa butter moisturiser51K/yr +13.3%8.1% conv.
coco butter moisturiser34K/yr +8.0%9.0% conv.
palmer47K/yr +0.6%0.2% conv.
cocoa butter lotion14K/yr +65.9%3.9% conv.
palmers body lotion18K/yr -1.9%3.1% conv.
cocoa butter palmers13K/yr +60.5%6.0% conv.

All search terms

Top coconut body butter products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Palmers Nourishing Cocoa Butter Formula For Rough Dry Skin - Silky Smooth Skin - Say Goodbye to Dryness 100g (With Cosmetic Spatula)

zaizah£6.744.6★608 rev

Cocoa Butter Body Lotion 400ml with Pump & Cosmetic Spatula Daily Moisturiser with Vitamin E 48Hr Hydration Smoothes Marks and Evens Skin Tone

KRISP£7.904.7★253 rev

Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml

Vaseline£1.934.6★2,471 rev

PALMERS Cocoa Butter Formula Cream 9.5 oz

Palmer's£8.284.7★4,774 rev

Palmers 3 X 400 ml Premium Cocoa Butter Formula Body Lotion for Ultimate Moisturiser (With Cosmetic Spatula)

zaizah£18.174.6★98 rev

Newest

by launch date

Palmers Cocoa Butter Body Lotion 400ml with Pump and Cosmetic Spatula Daily Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smoothes Marks and Evens Skin Tone

Generic£7.6328 rev

3mo ago

Palmers Cocoa Butter Body Lotion 400ml with Pump & Cosmetic Spatula Cocoa Butter Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smooths Marks & Evens Skin Tone

Maison Veyra£9.3743 rev

3mo ago

Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion with Vitamin E 400ml Intensely Hydrating Daily Moisturiser for All Skin Types- Nourishing Body Lotion for Soft Smooth Skin with spatula

Generic£8.0960 rev

6mo ago

Palmers Cocoa Butter Body Lotion with KYNZA Cosmetic Spatula | Deep Daily Moisturising Skin Therapy with Vitamin E | For Dry Skin Evens Skin-Tones & Smooths Marks | 48 Hour Hydration

KYNZA£7.3137 rev

7mo ago

Palmers Cocoa Butter Body Lotion Deep Daily Moisturising Skin Therapy with Vitamin E for Dry Skin Evens Skin Tone & Smooths Marks 48 Hour Hydration Fast Absorbing 250 ml

Yasalam£6.671 rev

7mo ago

What buyers say about coconut body butter

What buyers praise and complain about, mined from review topics.

What buyers love

Smell21%

“Amazing scent”

Moist/Dry17%

“Good moisturiser”

Quality-Overall11%

“Good product for someone who uses these products”

Soft Feel8%

“makes skin so soft”

Value For Money8%

“Excellent value for money”

Suitability Dry Skin7%

“This helps with dry skin”

Absorbency5%

“Absorbs well”

Suitability Combination Skin4%

“Really good for my skin”

Ease Of Use2%

“The pump is really convenient”

Oily/Greasy1%

“well moisturised without being too greasy”

What buyers complain about

Smell14%

“Overpowering smell”

Value For Money6%

“Very poor value for money when bought that this shop”

Suitability Dry Skin5%

“I have dry skin anyway, this sinks in and evaporates so quick”

Oily/Greasy4%

“The grease does ruin clothes and bed sheets, so please be mindful of that, doesnt come out at all”

Size-Overall4%

“small”

Allergies3%

“Allergic reaction”

Moist/Dry3%

“Only observation is it doesnt feel as moisturising as original Palmers cocoa butter”

Absorbency3%

“doesn't instantly absorb”

Skin Health3%

“Very bad, makes skin worse”

Advertised Vs Actual Product2%

“Misleading listing”

Top return reasons

Size-Overall45%

Value For Money18%

Motor Power12%

Smell8%

Product Condition4%

Functionality-Overall3%