Coconut Body Butter
Coconut Body Butter clears our launch bar: a $971K/yr market growing +22.3% this quarter with returns at 0.1%.
Flapen Score
Top 13% of 2,481 Beauty niches · +9 vs the category median of 47
Is Coconut Body Butter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Coconut Body Butter is a £971K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 56/100.
Coconut Body Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +22.3% over the last 90 days and 8.6% of searches end in a purchase.
£971K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 20 products
Top Coconut Body Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Palmers Nourishing Cocoa Butter Formula For Rough Dry Skin - Silky Smooth Skin - Say Goodbye to Dryness 100g (With Cosmetic Spatula)
- Price
- £6.74
- Rating
- 4.6/5
- Reviews
- 608
- Age
- 2y ago
Cocoa Butter Body Lotion 400ml with Pump & Cosmetic Spatula Daily Moisturiser with Vitamin E 48Hr Hydration Smoothes Marks and Evens Skin Tone
- Price
- £7.90
- Rating
- 4.7/5
- Reviews
- 253
- Age
- 1y ago
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
- Price
- £1.93
- Rating
- 4.6/5
- Reviews
- 2,471
- Age
- 6y ago
PALMERS Cocoa Butter Formula Cream 9.5 oz
- Price
- £8.28
- Rating
- 4.7/5
- Reviews
- 4,774
- Age
- 15y ago
Palmers 3 X 400 ml Premium Cocoa Butter Formula Body Lotion for Ultimate Moisturiser (With Cosmetic Spatula)
- Price
- £18.17
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 2y ago
Trending
90-day click momentum
Palmers Cocoa Butter Body Lotion 400ml with Pump & Cosmetic Spatula Cocoa Butter Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smooths Marks & Evens Skin Tone
- Price
- £9.37
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 3mo ago
Palmers Cocoa Butter Body Lotion 400ml with Pump and Cosmetic Spatula Daily Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smoothes Marks and Evens Skin Tone
- Price
- £7.63
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 3mo ago
Palmers Cocoa Butter Body Lotion Deep Daily Moisturising Skin Therapy with Vitamin E for Dry Skin Evens Skin Tone & Smooths Marks 48 Hour Hydration Fast Absorbing 250 ml
- Price
- £6.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Palmers Cocoa Butter Body Lotion 250ml 2 Pack with Cosmetic Spatula Deep Moisturising Daily Skin Therapy with Vitamin E for Dry Skin 48 Hour Hydration
- Price
- £11.27
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 8mo ago
Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion with Vitamin E 400ml Intensely Hydrating Daily Moisturiser for All Skin Types- Nourishing Body Lotion for Soft Smooth Skin with spatula
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 6mo ago
Newest
by launch datePalmers Cocoa Butter Body Lotion 400ml with Pump and Cosmetic Spatula Daily Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smoothes Marks and Evens Skin Tone
- Price
- £7.63
- Rating
- 4.8/5
- Reviews
- 28
- Age
- 3mo ago
Palmers Cocoa Butter Body Lotion 400ml with Pump & Cosmetic Spatula Cocoa Butter Moisturiser with Vitamin E for Dry Skin 48Hr Hydration Smooths Marks & Evens Skin Tone
- Price
- £9.37
- Rating
- 4.7/5
- Reviews
- 43
- Age
- 3mo ago
Palmers Cocoa Butter Formula Tahitian Vanilla Body Lotion with Vitamin E 400ml Intensely Hydrating Daily Moisturiser for All Skin Types- Nourishing Body Lotion for Soft Smooth Skin with spatula
- Price
- £8.09
- Rating
- 4.5/5
- Reviews
- 60
- Age
- 6mo ago
Palmers Cocoa Butter Body Lotion with KYNZA Cosmetic Spatula | Deep Daily Moisturising Skin Therapy with Vitamin E | For Dry Skin Evens Skin-Tones & Smooths Marks | 48 Hour Hydration
- Price
- £7.31
- Rating
- 4.9/5
- Reviews
- 37
- Age
- 7mo ago
Palmers Cocoa Butter Body Lotion Deep Daily Moisturising Skin Therapy with Vitamin E for Dry Skin Evens Skin Tone & Smooths Marks 48 Hour Hydration Fast Absorbing 250 ml
- Price
- £6.67
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 rising
Sellers
108
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
56%
Top 20: 100%
Open market
16%
- zaizah28%
- Palmer's22%
- KRISP14%
- Vaseline9%
- Generic6%
- Infinite Essential5%
- Open — no brand owns it (5 brands, 16%)
Coconut Body Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Coconut Body Butter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- palmers cocoa butter400K/yr
- cocoa butter345K/yr
- palmers161K/yr
- coco butter53K/yr
- cocoa butter moisturiser51K/yr
- coco butter moisturiser34K/yr
- palmer47K/yr
- cocoa butter lotion14K/yr
- palmers body lotion18K/yr
- cocoa butter palmers13K/yr
What reviews say buyers love and hate about Coconut Body Butter
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“Amazing scent”
“Good moisturiser”
“Good product for someone who uses these products”
“makes skin so soft”
“Excellent value for money”
What buyers complain about
47% of reviews“Overpowering smell”
“Very poor value for money when bought that this shop”
“I have dry skin anyway, this sinks in and evaporates so quick”
“The grease does ruin clothes and bed sheets, so please be mindful of that, doesnt come out at all”
“small”
Coconut Body Butter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
49%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Coconut Body Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
