cocoa butter cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible13.9%search→purchase rate — share of searches ending in a sale
Market size
Good£507K£507K/yr · 576K searches
Review moat
Okay2,584.42avg incumbent reviews — the moat a new listing must climb
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.36avg listing price — sweet spot $15–$100
Competition
Bad79%top-5 click share — a locked-up shelf
Price range
Bad£1.93–£16.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cocoa butter cream is a £507K/yr Amazon United Kingdom market (576K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cocoa butter cream market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £382K–£509K
- units × avg price
- Conversion rate
- 13.9%
- Avg BSR
- #57
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 92%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
88
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Vaseline91%
- Dove5%
- Simple3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +9.4% search growth over the last 90 days.Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 1.9×
Top cocoa butter cream search terms
- vaseline body lotion238K/yr
- vaseline cocoa butter101K/yr
- vaseline cocoa radiant36K/yr
- vaseline intensive care body lotion25K/yr
- vaseline moisturiser26K/yr
- vaseline intensive care25K/yr
- vaseline lotion21K/yr
- vaseline cocoa18K/yr
- cocoa butter vaseline15K/yr
- vaseline cream12K/yr
Top cocoa butter cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
Vaseline£1.934.6★2,471 rev
Vaseline Intensive Care Essential Healing Body Lotion for 400 ml
Vaseline£2.674.7★1,372 rev
Vaseline Intensive Care Aloe Soothe Body Lotion 400 ml
Vaseline£2.664.7★2,608 rev
Vaseline Intensive Care Advanced Repair Body Lotion 400 ml
Vaseline£2.894.7★5,567 rev
Vaseline Total Moisture Lotion 600 ml Cocoa Radiant Pump
Vaseline£6.024.6★1,255 rev
Newest
by launch date
Vaseline Gluta-Hya Dewy Radiance Serum Burst Lotion Moisturiser Body Lotion with GlutaGlow Niacinamide Hyaluron & Antioxidants 10x Stronger Than Vitamin C* For Radiant Dewy Skin in 5 Days 200ml
Vaseline£6.97374 rev
Vaseline Cocoa Butter Moisturising Jelly 250 ml
Vaseline£6.66460 rev
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
Vaseline£1.932,471 rev
Vaseline Intensive Care Mature Skin Rejuvenation Body Lotion revitalises and firms with 48h moisture for maturing dry skin 400 ml
Dove£3.121,869 rev
Vaseline Intensive Care Essential Healing Body Lotion for 400 ml
Vaseline£2.671,372 rev
Trending
90-day click momentumVaseline Cocoa Butter Moisturising Jelly 250 ml
Vaseline£6.664.7★
Vaseline Intensive Care Essential Healing Body Lotion for 400 ml
Vaseline£2.674.7★
Vaseline Intensive Care Cocoa Radiant Body Lotion with ultra-hydrating lipids and pure cocoa butter for dry skin 200 ml
Vaseline£1.934.6★
Vaseline Intensive Care Aloe Soothe Body Lotion 400 ml
Vaseline£2.664.7★
Vaseline Intensive Care Mature Skin Rejuvenation Body Lotion revitalises and firms with 48h moisture for maturing dry skin 400 ml
Dove£3.124.7★
What buyers say about cocoa butter cream
What buyers praise and complain about, mined from review topics.What buyers love
“Very hydrating”
“the scent is so beautiful”
“Good cream”
“Excellent value for money”
“Soft skin”
“It goes to work quickly on dry skin”
“Does what it says”
“Perfect for my skin”
“Super glow”
“absorbed in well”
What buyers complain about
“Strange smell”
“this time the product arrived leaking”
“didn't leave my skin feeling moisterised for the whole day”
“doesnt feel sticky either it absorbs really well”
“I found it very greasy”
“small”
“When it almost done it's a bit hard to get out”
“I have a rash on my neck from using it once before I realised”
“the pump assembly is the absolute worst I have ever seen or used for any kind of lotion or soap or anything that uses a simple handle pump”
“doesnt feel sticky either it absorbs really well”
Top return reasons
Common questions
- Is cocoa butter cream profitable to sell on Amazon United Kingdom?
- The niche generates £507K/yr across 12 tracked products. 90-day search growth is +9.4%. Flapen's verdict: Skip it (42/100).
- How competitive is the cocoa butter cream niche?
- 3 brands and 88 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cocoa butter cream?
- Top complaints mined from reviews: Smell, Leak-Proof, Moist/Dry. The return rate is 0.0%.
- When does demand for cocoa butter cream peak?
- Demand peaks in Aug–Sep–Oct–Nov; the busiest month runs 1.9× the quietest.
- What does it cost to enter the cocoa butter cream niche?
- Listings span £1.93–£16.21; the average listing price is £6.36 (sweet spot $15–$100). The average incumbent carries 2,584 reviews — the moat a new listing must climb.