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Coca Cola Gifts

a small market ($25K/yr) — Coca Cola Gifts doesn't clear our bar today.

Flapen Score

44
Skip it

Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47

Market size 6Growth 18Conversion 24Competition 79Returns 99Price range 58Avg price 49Brand share 16Review moat 66Quality gap 57
This niche Category average · 2,481 niches

Is Coca Cola Gifts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Coca Cola Gifts is a £25K/yr Amazon United Kingdom market (111K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.

Coca Cola Gifts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -14.6% over the last 90 days and 1.9% of searches end in a purchase.

£25K

revenue / yr

Units sold / yr3K
Search volume / yr-14.6%111K
Conversion rate1.9%
Avg price£11.88

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers12 · 57
Top-5 product click share36%
Open market6%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 49 products

Sponsored placement61%
New entrants (1y)10· 0 succeeded
Avg rating4.4★
Avg reviews868

Top Coca Cola Gifts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

£0£761£2K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

57

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

5%

  • Coca-Cola53%
  • Lip Smacker28%
  • The Gift Scholars9%
  • Nostalgic-Art2%
  • airpure2%
  • FOTAP2%
  • Open — no brand owns it (6 brands, 5%)

Coca Cola Gifts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume111KCVR1.9%Products49Brands12Top 5 Brands94%OOS Rate5.8%Rating4.4★Reviews868Avg BSR#1,454
18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.2×

Top Coca Cola Gifts search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • coca cola merchandise21K/yr
  • coca cola gifts33K/yr
  • coke cola gifts13K/yr
  • coca cola lip balm6K/yr
  • coke gifts10K/yr
  • coca cola gift7K/yr
  • dr pepper lip balm5K/yr
  • pepsi lip balm4K/yr
  • cola lip balm4K/yr
  • coca cola gift set5K/yr

What reviews say buyers love and hate about Coca Cola Gifts

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall22%

Great little tin thats lasted ages

Gifting Purpose16%

Perfect for a gift

Smell14%

the lip smackers have an amazing smell and flavour

Value For Money10%

value for money

Moist/Dry10%

Leaves lips looking shiny and feeling moisturised and protected

What buyers complain about

88% of reviews
Smell19%

Smells like Coca-Cola

Value For Money14%

Disappointed and in my opinion, expensive

Advertised Vs Actual Product14%

as you only get 1 why show more that what you get should only show the amount you are getting it's false advertising

Thickness14%

very thin material

Quality-Overall12%

not the greatest

Coca Cola Gifts return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
35%
2Functionality-Overall
12%
3Quality-Overall
12%
4Product Condition
9%
5Hard Feel
6%

Common Coca Cola Gifts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Coca Cola Gifts 44/100 on Amazon United Kingdom — Skip it. The niche generates £25K/yr across 49 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.
Search demand for Coca Cola Gifts on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 14.2× the quietest.