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Coca Cola Gifts

Fail

Shoppers spend an estimated $25K a year here, so Coca Cola Gifts is a Fail.

Flapen Score
44
44 / 100
Ranks 1,531 of 2,481 Beauty niches · −3 vs the category median of 47
Market size
£25K/yr111K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
36%top-5 click share · 12 brands · 57 sellers

Flapen Score

Coca Cola Gifts against its category

The dotted line is the Beauty average. Past it, Coca Cola Gifts is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coca Cola Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coca Cola Gifts 111K times last year and spent an estimated £25K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.9% of those searches ended in a purchase.

Shoppers searched for this 111K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £25K a year.

Searches, last 12 months
111K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
1.9%
Market size, estimated
£25Ka year
Peak month
December14.2× the quietest month
Top search term
coca cola merchandise21K searches a year

02 · Price

A sale here is worth £11.88.

Listings sell for £11.88 on average, from £1.88 to £33.25. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £11.88 that is £0 to £1K a year per listing.

Average price
£11.88under the $15 to $100 sweet spot
Price range
£1.88–£33.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #1,454 within Lips. It carries 868 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
57%
Out of stock, average day
5.8%
Average rank
#1,454in Lips
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
868per listing
Listings tracked
49

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Coca Cola Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

12 falling

Sellers

57

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

36%

Top 20: 73%

Open market

5%

  • Brand 153%
  • Brand 228%
  • Brand 39%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (6 brands, 5%)

Demand

Coca Cola Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 14.2×

Search terms

Top Coca Cola Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coca cola merchandise21K/yr
  • coca cola gifts33K/yr
  • coke cola gifts13K/yr
  • coca cola lip balm6K/yr
  • coke gifts10K/yr
  • coca cola gift7K/yr
  • dr pepper lip balm5K/yr
  • pepsi lip balm4K/yr
  • cola lip balm4K/yr
  • coca cola gift set5K/yr

Reviews and returns

What reviews say buyers love and hate about Coca Cola Gifts

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Smell”
0.3%of orders come back
“Smells like Coca-Cola”
A buyer, on “Smell”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Coca Cola Gifts questions

Answered from the same tracked data.