Coal Tar
FailPrices span $0.67–$14.24, mostly outside the sweet spot, so Coal Tar is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £112K/yr99K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 91 sellers
Flapen Score
Coal Tar against its category
The dotted line is the Beauty average. Past it, Coal Tar is stronger. Inside it, weaker.
Market
The Coal Tar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coal Tar 99K times last year and spent an estimated £112K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £112Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- coal tar soap33K searches a year
02 · Price
A sale here is worth £7.37.
Listings sell for £7.37 on average, from £0.67 to £14.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.37 that is £11K to £15K a year per listing.
- Average price
- £7.37under the $15 to $100 sweet spot
- Price range
- £0.67–£14.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Bath & Body. It carries 1,631 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #191in Bath & Body
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,631per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Coal Tar products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
91
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Brand 166%
- Brand 28%
- Brand 36%
- Brand 45%
- Brand 54%
- Brand 64%
- Open — no brand owns it (2 brands, 6%)
Demand
Coal Tar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Coal Tar search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coal tar soap33K/yr
- wrights coal tar soap26K/yr
- pine tar soap19K/yr
- pine tar10K/yr
- tar soap5K/yr
- wrights soap4K/yr
- cold tar soap3K/yr
Reviews and returns
What reviews say buyers love and hate about Coal Tar
We read the reviews and the return reasons for every product selling here.
“Very very strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Cellulite Massager
£199K/yr+31.0%
Anti Chafing Stick
£446K/yr+174.2%
Mens Aftershave
£5.0M/yr+20.0%
Face Gems
£156K/yr+184.1%
England Face Paint
£20K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coal Tar questions
Answered from the same tracked data.