coal tar
Skip itPrices mostly outside the sweet spot ($0.67–$14.24) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,631avg incumbent reviews — the moat a new listing must climb
Market size
Okay£112K£112K/yr · 99K searches
Brand share
Bad90%top-5 brand share — brand-locked demand
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Price range
Bad£0.67–£14.24cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, coal tar is a £112K/yr Amazon United Kingdom market (99K searches/yr). The top 5 brands hold 90% of demand. Verdict: Skip it — 41/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
coal tar market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £147K–£184K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #191
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 55%
- Out of stock
- 0.0%
- Avg brand age
- 59 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
91
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
6%
- Wright's66%
- The Grandpa Soap Company8%
- Dr.Ancient6%
- Sanitral5%
- Coopers of Stortford4%
- Gold Label4%
- Open — no brand owns it (2 brands, 6%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top coal tar search terms
- coal tar soap33K/yr
- wrights coal tar soap26K/yr
- pine tar soap19K/yr
- pine tar10K/yr
- tar soap5K/yr
- wrights soap4K/yr
- cold tar soap3K/yr
Top coal tar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wrights Coal Tar Soap for everyday skin cleansing suitable for all skin types. 4 x 100g bars
Wright's£2.714.6★695 rev
Wrights Coal Tar Soap
Wright's£0.674.5★718 rev
Dr.Ancient Pine Tar Black Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face and Body Deep Cleansing and Nourishing Daily Skin
Dr.Ancient£7.004.3★7,141 rev
8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET
Sanitral£14.244.2★81 rev
Wrights Traditional Soap with Coal Tar Fragrance 125g pack of 4
Wright's£5.614.7★3,729 rev
Newest
by launch date
Birch Tar Soap Bar for Face & Body - 70g (2.47oz) - Made with 100% Natural Birch Tar and Birch Oils Deep Cleansing for All Skin Types - Gentle Skincare for Men & Women
Original Herbs£4.3914 rev
Wrights Coal Tar Soap for everyday skin cleansing suitable for all skin types. 4 x 100g bars
Wright's£2.71695 rev
Wrights Coal Tar Soap
Wright's£0.67718 rev
Coopers of Stortford - Pack of 3 Pine Tar Soap With 100% Natural Ingredients - Vegetable-Based Soap Bar Soothing Relief for Itchy Skin - Suitable for Face Body and Hair
Coopers of Stortford£8.9775 rev
8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET
Sanitral£14.2481 rev
Trending
90-day click momentumBirch Tar Soap Bar for Face & Body - 70g (2.47oz) - Made with 100% Natural Birch Tar and Birch Oils Deep Cleansing for All Skin Types - Gentle Skincare for Men & Women
Original Herbs£4.394.7★
8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET
Sanitral£14.244.2★
Gold Label Unisexs GLD0117 Stockholm Tar Thick Clear Regular
Gold Label£12.754.4★
Dr.Ancient Pine Tar Black Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face and Body Deep Cleansing and Nourishing Daily Skin
Dr.Ancient£7.004.3★
Wrights Coal Tar Soap
Wright's£0.674.5★
What buyers say about coal tar
What buyers praise and complain about, mined from review topics.What buyers love
“I like the smell”
“good price”
“Great product”
“very clean”
“Better than advertised”
“Enough lather build up”
“Lasts a decent amount of time, too”
“You feel properly clean”
“A Soap for every occasion”
“Soapy çlean feel”
What buyers complain about
“Very very strong smell”
“Not worth the money”
“Very deceptive”
“so wii not use for hygiene reasons”
“European banned coal tar”
“Made me more itchy”
“Contains no pine tar at all”
“Arrived leaking and damaged”
“My wife hated it so its a hard pass from me”
“Miss-Selling - Weights and measures should take a look at this”
Top return reasons
Common questions
- Is coal tar profitable to sell on Amazon United Kingdom?
- The niche generates £112K/yr across 11 tracked products. 90-day search growth is -17.5%. Flapen's verdict: Skip it (41/100).
- How competitive is the coal tar niche?
- 8 brands and 91 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in coal tar?
- Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 0.1%.
- When does demand for coal tar peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the coal tar niche?
- Listings span £0.67–£14.24; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 1,631 reviews — the moat a new listing must climb.