Coal Tar
FailPrices span $0.67–$14.24, mostly outside the sweet spot, so Coal Tar is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £112K/yr99K searches / yr
- 90-day growth
- -17.5%search demand this quarter
- Competition
- 77%top-5 click share · 8 brands · 91 sellers
Flapen Score
Coal Tar against its category
The dotted line is the Beauty average. Past it, Coal Tar is stronger. Inside it, weaker.
Market
The Coal Tar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Coal Tar 99K times last year and spent an estimated £112K. The top 5 brands take 90% of clicks. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 15.4% of those searches ended in a purchase.
Shoppers searched for this 99K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.
- Searches, last 12 months
- 99K
- Growth, 90 days vs prior 90
- -17.5%
- Conversion, latest week
- 15.4%
- Market size, estimated
- £112Ka year
- Peak month
- August1.3× the quietest month
- Top search term
- coal tar soap33K searches a year
02 · Price
A sale here is worth £7.37.
Listings sell for £7.37 on average, from £0.67 to £14.24. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £7.37 that is £11K to £15K a year per listing.
- Average price
- £7.37under the $15 to $100 sweet spot
- Price range
- £0.67–£14.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
55% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #191 within Bath & Body. It carries 1,631 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #191in Bath & Body
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,631per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top Coal Tar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 18, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Wrights Coal Tar Soap for everyday skin cleansing suitable for all skin types. 4 x 100g bars
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 2y ago

Wrights Coal Tar Soap
- Price
- £0.67
- Rating
- 4.5/5
- Reviews
- 718
- Age
- 2y ago

Dr.Ancient Pine Tar Black Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face and Body Deep Cleansing and Nourishing Daily Skin
- Price
- £7.00
- Rating
- 4.3/5
- Reviews
- 7,141
- Age
- 7y ago

8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET
- Price
- £14.24
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago

Wrights Traditional Soap with Coal Tar Fragrance 125g pack of 4
- Price
- £5.61
- Rating
- 4.7/5
- Reviews
- 3,729
- Age
- 15y ago
Trending
estimated 90-day click momentum
Birch Tar Soap Bar for Face & Body - 70g (2.47oz) - Made with 100% Natural Birch Tar and Birch Oils Deep Cleansing for All Skin Types - Gentle Skincare for Men & Women
- Price
- £4.39
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET
- Price
- £14.24
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago

Gold Label Unisexs GLD0117 Stockholm Tar Thick Clear Regular
- Price
- £12.75
- Rating
- 4.4/5
- Reviews
- 127
- Age
- 14y ago

Dr.Ancient Pine Tar Black Soap Bar Organic Soap Bars Handcrafted the Traditional Way Natural Chemical-Free Vegan Used for Face and Body Deep Cleansing and Nourishing Daily Skin
- Price
- £7.00
- Rating
- 4.3/5
- Reviews
- 7,141
- Age
- 7y ago

Wrights Coal Tar Soap
- Price
- £0.67
- Rating
- 4.5/5
- Reviews
- 718
- Age
- 2y ago
Newest
by launch date
Birch Tar Soap Bar for Face & Body - 70g (2.47oz) - Made with 100% Natural Birch Tar and Birch Oils Deep Cleansing for All Skin Types - Gentle Skincare for Men & Women
- Price
- £4.39
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 1y ago

Wrights Coal Tar Soap for everyday skin cleansing suitable for all skin types. 4 x 100g bars
- Price
- £2.71
- Rating
- 4.6/5
- Reviews
- 695
- Age
- 2y ago

Wrights Coal Tar Soap
- Price
- £0.67
- Rating
- 4.5/5
- Reviews
- 718
- Age
- 2y ago

Coopers of Stortford - Pack of 3 Pine Tar Soap With 100% Natural Ingredients - Vegetable-Based Soap Bar Soothing Relief for Itchy Skin - Suitable for Face Body and Hair
- Price
- £8.97
- Rating
- 4.0/5
- Reviews
- 75
- Age
- 3y ago

8 x 100g Wrìghtś Coal Tar Soap for everyday skin cleansing Suitable for All Skin Types+ Natural BAMBOO Soap Dish Storage Holder-Cleaning SET
- Price
- £14.24
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
91
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
6%
- Wright's66%
- The Grandpa Soap Company8%
- Dr.Ancient6%
- Sanitral5%
- Coopers of Stortford4%
- Gold Label4%
- Open — no brand owns it (2 brands, 6%)
Demand
Coal Tar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Coal Tar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- coal tar soap33K/yr
- wrights coal tar soap26K/yr
- pine tar soap19K/yr
- pine tar10K/yr
- tar soap5K/yr
- wrights soap4K/yr
- cold tar soap3K/yr
Reviews and returns
What reviews say buyers love and hate about Coal Tar
We read the reviews and the return reasons for every product selling here.
“Very very strong smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Coal Tar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









