co wash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,666.55avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£9.45avg listing price — sweet spot $15–$100
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Market size
Bad£76K£76K/yr · 136K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£5.35–£14.36cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, co wash is a £76K/yr Amazon United Kingdom market (136K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Apr–May. Verdict: Skip it — 39/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
co wash market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- £95K–£118K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #295
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 154 days
Competition & brand share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.Brands
4 rising
Sellers
75
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
0%
- As I Am72%
- Thank God It's Natural22%
- Avlon4%
- Camille Rose2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 2.1×
Top co wash search terms
- as i am91K/yr
- tgin21K/yr
- hair butter10K/yr
- tgin leave in conditioner6K/yr
- asiam4K/yr
- hair butter for afro hair3K/yr
Top co wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
As I Am Leave-In Conditioner 237ml/8 fl oz. (Packaging may vary)
As I Am£5.804.6★7,281 rev
As I Am DoubleButter Cream Rich Daily Moisturizer 227g/8 oz.
As I Am£7.104.4★7,161 rev
Jamaican Black Castor Oil Repair & Restore Water 16oz/455ml
As I Am£7.334.4★2,865 rev
Thank God Its Natural Butter Cream Daily Hair Moisturiser With Shea Butter & Vitamin E for All Curl Types Hydrates Reduce Frizz 240 g (Pack of 1)
Thank God It's Natural£13.374.4★7,279 rev
As I Am Curl Clarity Shampoo 237ml/8 oz.
As I Am£6.114.4★2,524 rev
Newest
by launch date
As I Am Rosemary Water Hair & Scalp Treatment Spray 16oz
As I Am£9.5897 rev
As I Am Rosemary Shampoo Scalp Care & Hair Growth 8oz
As I Am£6.56136 rev
As I Am Rice Water Spray Strengthening Leave-In Treatment for Hair Growth 16oz
As I Am£9.37154 rev
As I Am Jamaican Black Castor Oil Curling Crème- Moisturises Defines & Strengthens 8oz
As I Am£7.88336 rev
tgin Rose Water Smoothing Leave-In Conditioner for Natural Hair - Protective Styles - Curls - Waves - Detangler - Great for low porosity hair - Fine hair
Thank God It's Natural£14.341,726 rev
Trending
90-day click momentum
Camille Rose Curlaide Moisture Oil-Enriched Leave-In Hair Butter Moisturise and Strengthen Green Tea and Jojoba 240 ml (Pack of 1)
Camille Rose£8.714.4★
Thank God Its Natural Butter Cream Daily Hair Moisturiser With Shea Butter & Vitamin E for All Curl Types Hydrates Reduce Frizz 240 g (Pack of 1)
Thank God It's Natural£13.374.4★
As I Am Smoothing Gel- Smooths Edges Controls Frizz & Enhances Shine 8oz
As I Am£5.354.2★
Thank God Its Natural Moisture Rich Sulfate Free Shampoo With Amla Extract & Vitamin E for All Hair Types Soften Smooths & Reduce Breakage 384 ml (Pack of 1)
Thank God It's Natural£11.884.6★
As I Am Rosemary Water Hair & Scalp Treatment Spray 16oz
As I Am£9.584.2★
What buyers say about co wash
What buyers praise and complain about, mined from review topics.What buyers love
“the fragrance is excellent”
“Very good condtioner”
“my hair hydrated”
“my hair is so soft”
“It removes build-up effectively”
“that it is so affordable”
“Keeps the hair frizz free”
“Fantastic condition, great for my hair with low porosity hair”
“Hair texture feels better”
“cleansed my hair thoroughly”
What buyers complain about
“the smell remains”
“my hair is so dry”
“Very greasy and a bit heavy on hair”
“didnt like the consistency of the product”
“Haven't noticed a massive difference in my hair long term”
“not good for type 4 low porosity hair”
“Struggled absorbing in my sons hair”
“The spray left marks all over the floor and my furniture, and I noticed it had left a residue on the headrest in my car”
“Item is super small”
“Long hair”
Top return reasons
Common questions
- Is co wash profitable to sell on Amazon United Kingdom?
- The niche generates £76K/yr across 20 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (39/100).
- How competitive is the co wash niche?
- 4 brands and 75 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in co wash?
- Top complaints mined from reviews: Smell, Moist/Dry, Oily/Greasy. The return rate is 0.1%.
- When does demand for co wash peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 2.1× the quietest.
- What does it cost to enter the co wash niche?
- Listings span £5.35–£14.36; the average listing price is £9.45 (sweet spot $15–$100). The average incumbent carries 2,667 reviews — the moat a new listing must climb.