Co Wash
FailThe top 5 brands take 100% of clicks, so Co Wash is a Fail.
- Flapen Score
- 39 / 100Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 4739
- Market size
- £76K/yr136K searches / yr
- 90-day growth
- -7.9%search demand this quarter
- Competition
- 57%top-5 click share · 4 brands · 75 sellers
Flapen Score
Co Wash against its category
The dotted line is the Beauty average. Past it, Co Wash is stronger. Inside it, weaker.
Market
The Co Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Co Wash 136K times last year and spent an estimated £76K. All 4 brands take every click. Demand peaks in Mar–Apr–May. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 136K
- Growth, 90 days vs prior 90
- -7.9%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £76Ka year
- Peak month
- April2.1× the quietest month
- Top search term
- as i am91K searches a year
02 · Price
A sale here is worth £9.45.
Listings sell for £9.45 on average, from £5.35 to £14.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £9.45 that is £2K to £5K a year per listing.
- Average price
- £9.45under the $15 to $100 sweet spot
- Price range
- £5.35–£14.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #295 within Hair Oils. It carries 2,667 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #295in Hair Oils
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,667per listing
- Listings tracked
- 20
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Co Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
As I Am Leave-In Conditioner 237ml/8 fl oz. (Packaging may vary)
- Price
- £5.80
- Rating
- 4.6/5
- Reviews
- 7,281
- Age
- 13y ago

As I Am DoubleButter Cream Rich Daily Moisturizer 227g/8 oz.
- Price
- £7.10
- Rating
- 4.4/5
- Reviews
- 7,161
- Age
- 13y ago

Jamaican Black Castor Oil Repair & Restore Water 16oz/455ml
- Price
- £7.33
- Rating
- 4.4/5
- Reviews
- 2,865
- Age
- 6y ago

Thank God Its Natural Butter Cream Daily Hair Moisturiser With Shea Butter & Vitamin E for All Curl Types Hydrates Reduce Frizz 240 g (Pack of 1)
- Price
- £13.37
- Rating
- 4.4/5
- Reviews
- 7,279
- Age
- 11y ago

As I Am Curl Clarity Shampoo 237ml/8 oz.
- Price
- £6.11
- Rating
- 4.4/5
- Reviews
- 2,524
- Age
- 12y ago
Trending
estimated 90-day click momentum
Camille Rose Curlaide Moisture Oil-Enriched Leave-In Hair Butter Moisturise and Strengthen Green Tea and Jojoba 240 ml (Pack of 1)
- Price
- £8.71
- Rating
- 4.4/5
- Reviews
- 1,522
- Age
- 12y ago

Thank God Its Natural Butter Cream Daily Hair Moisturiser With Shea Butter & Vitamin E for All Curl Types Hydrates Reduce Frizz 240 g (Pack of 1)
- Price
- £13.37
- Rating
- 4.4/5
- Reviews
- 7,279
- Age
- 11y ago

As I Am Smoothing Gel- Smooths Edges Controls Frizz & Enhances Shine 8oz
- Price
- £5.35
- Rating
- 4.2/5
- Reviews
- 1,530
- Age
- 13y ago

Thank God Its Natural Moisture Rich Sulfate Free Shampoo With Amla Extract & Vitamin E for All Hair Types Soften Smooths & Reduce Breakage 384 ml (Pack of 1)
- Price
- £11.88
- Rating
- 4.6/5
- Reviews
- 1,093
- Age
- 11y ago

As I Am Rosemary Water Hair & Scalp Treatment Spray 16oz
- Price
- £9.58
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 2y ago
Newest
by launch date
As I Am Rosemary Water Hair & Scalp Treatment Spray 16oz
- Price
- £9.58
- Rating
- 4.2/5
- Reviews
- 97
- Age
- 2y ago

As I Am Rosemary Shampoo Scalp Care & Hair Growth 8oz
- Price
- £6.56
- Rating
- 4.5/5
- Reviews
- 136
- Age
- 2y ago

As I Am Rice Water Spray Strengthening Leave-In Treatment for Hair Growth 16oz
- Price
- £9.37
- Rating
- 4.1/5
- Reviews
- 154
- Age
- 3y ago

As I Am Jamaican Black Castor Oil Curling Crème- Moisturises Defines & Strengthens 8oz
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 336
- Age
- 6y ago

tgin Rose Water Smoothing Leave-In Conditioner for Natural Hair - Protective Styles - Curls - Waves - Detangler - Great for low porosity hair - Fine hair
- Price
- £14.34
- Rating
- 4.5/5
- Reviews
- 1,726
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 rising
Sellers
75
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
0%
- As I Am72%
- Thank God It's Natural22%
- Avlon4%
- Camille Rose2%
- Open — no brand owns it (0%)
Demand
Co Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 2.1×
Search terms
Top Co Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- as i am91K/yr
- tgin21K/yr
- hair butter10K/yr
- tgin leave in conditioner6K/yr
- asiam4K/yr
- hair butter for afro hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Co Wash
We read the reviews and the return reasons for every product selling here.
“the smell remains”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Co Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









