clown makeup
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.9%search→purchase rate — share of searches ending in a sale
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,871.35avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.13avg listing price — sweet spot $15–$100
Growth
Bad-5.7%90-day search growth — must beat 0% to launch
Price range
Bad£3.55–£15.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£11K£11K/yr · 27K searches
According to Flapen's Amazon United Kingdom niche tracking, clown makeup is a £11K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 67% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
clown makeup market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £12K–£16K
- units × avg price
- Conversion rate
- 4.9%
- Avg BSR
- #128
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 22.3%
- Avg brand age
- 40 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
27
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
25%
- AOOWU17%
- UCANBE14%
- LunarEclipse14%
- BOBISUKA12%
- Snazaroo10%
- TonJin8%
Demand
Weekly Amazon search volume, last 37 weeks — -5.7% search growth over the last 90 days.Top clown makeup search terms
- clown makeup8K/yr
- clown face paint5K/yr
- clown makeup kit3K/yr
- joker makeup kit6K/yr
- joker face paint5K/yr
Top clown makeup products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
AOOWU 3 In 1 Face Body Paint Set 3 Colors Face Paint Wheel for Special Effects SFX Zombie Makeup Kit Professional Non Toxic Face Body Paint for Vampire Skeleton Halloween Clown Makeup Football Fans
AOOWU£3.684.3★201 rev
BOBISUKA Face Body Paint 15 Color Professional Face Painting Palette for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Women Adults Non-Toxic Washable
BOBISUKA£7.534.3★466 rev
Snazaroo Clown White Creamy Water Based Face Paint 50ml
Snazaroo£5.154.4★6,380 rev
Face Paint Halloween Makeup Kit - White Black Face Painting Kit Kids Adults with Fake Blood Scar Wax Sfx Makeup 6 Color Facepaints For Zombie Vampire Skeleton Joker Clown Body Paint
LunarEclipse£13.444.3★72 rev
TonJin Black White Red Face Body Paint Set Halloween Makeup 150g Non-Toxic Professional Paint Palette Kit with 3 Brushes for Art Theater Party Zombie Vampire Cosplay Clown Corpse Paint SFX
TonJin£7.864.4★191 rev
Newest
by launch date
Face Paint Halloween Makeup Kit - White Black Red Face Paints Professional Adults with Fake Blood Scars tattoos 8 Color Body Painting Set For Zombie Vampire Skeleton Joker Clown Witch Cosplay
LunarEclipse£8.1640 rev
Face Paint Halloween Makeup Kit - White Black Face Painting Kit Kids Adults with Fake Blood Scar Wax Sfx Makeup 6 Color Facepaints For Zombie Vampire Skeleton Joker Clown Body Paint
LunarEclipse£13.4472 rev
Halloween Face Paint Red Black White Blue 2 Pcs Clown Cosplay Body Paint Makeup Pro Face Body Painting Makeup Kit For Festival Carnival Parties Goth SFX Zombie Vampire Horror Makeup Skin-Friendly
DE'LANCI£7.42113 rev
AOOWU 3 In 1 Face Body Paint Set 3 Colors Face Paint Wheel for Special Effects SFX Zombie Makeup Kit Professional Non Toxic Face Body Paint for Vampire Skeleton Halloween Clown Makeup Football Fans
AOOWU£3.68201 rev
AOOWU 3 In 1 Face Body Paint Set 3 Colors Face Paint Wheel for Special Effects SFX Zombie Makeup Kit Professional Non Toxic Face Body Paint for Vampire Skeleton Halloween Clown Makeup Football Fans
AOOWU£3.55201 rev
Trending
90-day click momentumAOOWU 3 In 1 Face Body Paint Set 3 Colors Face Paint Wheel for Special Effects SFX Zombie Makeup Kit Professional Non Toxic Face Body Paint for Vampire Skeleton Halloween Clown Makeup Football Fans
AOOWU£3.554.3★
Go Ho White Black Red Yellow Blue Green Face Body Paint for Halloween SFX Make up 6 Colors Face Paint Wheel for Special Effects Zombie Vampire Skeleton Halloween Costume Clown Makeup Body Paint
Go Ho£5.963.8★
Halloween Face Paint Red Black White Blue 2 Pcs Clown Cosplay Body Paint Makeup Pro Face Body Painting Makeup Kit For Festival Carnival Parties Goth SFX Zombie Vampire Horror Makeup Skin-Friendly
DE'LANCI£7.424.2★
BOBISUKA Face Body Paint 15 Color Professional Face Painting Palette for Art Theater Halloween Party Cosplay Clown Sfx Makeup for Women Adults Non-Toxic Washable
BOBISUKA£7.534.3★
Snazaroo Clown White Creamy Water Based Face Paint 50ml
Snazaroo£5.154.4★
What buyers say about clown makeup
What buyers praise and complain about, mined from review topics.What buyers love
“The paint goes on smoothly and blends easily”
“Good quality”
“Good price”
“The colors are bright and show up really well on both kids and adults”
“Glides on the skin effortlessly and perfectly”
“Good thick white coverage that is buildable”
“It was really easy to apply”
“easy to use”
“was great no itching during or soreness after use”
“she said to make sure you moisturise well before application and it helps”
What buyers complain about
“Over priced”
“not great the paint is too light”
“Not ideal for sensitive skin”
“Got low quality can be bought in poundland”
“Sticky in skin, no coverage and it clumps together on application”
“however it smudges very easily even with setting spray”
“Can be tricky to get off”
Top return reasons
Common questions
- Is clown makeup profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 17 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -5.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the clown makeup niche?
- 12 brands and 27 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in clown makeup?
- Top complaints mined from reviews: Value For Money, Paint Quality, Allergies. The return rate is 0.9%.
- What does it cost to enter the clown makeup niche?
- Listings span £3.55–£15.66; the average listing price is £8.13 (sweet spot $15–$100). The average incumbent carries 1,871 reviews — the moat a new listing must climb.