Clinique Black Honey Lipstick

Shoppers searched for this 419K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -6.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.

Searches, last 12 months

419K

Growth, 90 days vs prior 90

-6.9%

Conversion, latest week

2.1%

Market size, estimated

£89Ka year

Peak month

December1.8× the quietest month

Top search term

fenty beauty105K searches a year

Listings sell for £10.06 on average, from £4.81 to £30.60. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.06 that is £3K to £5K a year per listing.

Average price

£10.06under the $15 to $100 sweet spot

Price range

£4.81–£30.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£3K–£5K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

63% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.8% of listings are out of stock. The average listing ranks #346 within Make-up. It carries 12,068 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

63%

Prime listings

95%

Out of stock, average day

1.8%

Average rank

#346in Make-up

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

12,068per listing

Listings tracked

19

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

50 months