Is clinique black honey lipstick profitable to sell on Amazon United Kingdom?

The niche generates £89K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (37/100).

How competitive is the clinique black honey lipstick niche?

5 brands and 208 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in clinique black honey lipstick?

Top complaints mined from reviews: Color, Adhesion/Stickiness, Value For Money. The return rate is 0.2%.

When does demand for clinique black honey lipstick peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the clinique black honey lipstick niche?

Listings span £4.81–£30.60; the average listing price is £10.06 (sweet spot $15–$100). The average incumbent carries 12,068 reviews — the moat a new listing must climb.

clinique black honey lipstick

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Price range

Good£4.81–£30.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£10.06

avg listing price — sweet spot $15–$100

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Market size

Bad£89K

£89K/yr · 419K searches

Growth

Bad-6.9%

90-day search growth — must beat 0% to launch

Review moat

Bad12,067.84

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, clinique black honey lipstick is a £89K/yr Amazon United Kingdom market (419K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

clinique black honey lipstick market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £80K–£101K; units × avg price
Conversion rate: 2.1%
Avg BSR: #346
Page quality: 0%
Prime: 95%
Sponsored: 63%
Out of stock: 1.8%
Avg brand age: 50 months
Avg seller age: 146 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

5 falling

Sellers

208

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

Maybelline54%
e.l.f.23%
FENTY BEAUTY17%
PUMA4%
Kiko Milano1%

Demand & seasonality

Weekly Amazon search volume, last 94 weeks — -6.9% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top clinique black honey lipstick search terms

fenty beauty105K/yr -16.0%0.2% conv.
elf lip oil83K/yr -24.5%2.5% conv.
maybelline lifter gloss46K/yr +42.2%3.2% conv.
maybelline lip gloss38K/yr +11.9%2.4% conv.
fenty lip gloss44K/yr -12.9%0.7% conv.
fenty38K/yr -11.2%0.2% conv.
maybelline lip14K/yr +10.1%0.5% conv.
fenty beauty lip gloss13K/yr -16.7%0.2% conv.
lifter gloss8K/yr -2.4%2.6% conv.
maybelline gloss6K/yr +13.8%3.1% conv.

All search terms

Top clinique black honey lipstick products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid Creates Fuller-Looking Shiny Moisturised and Plumped Lips. Non-sticky 003 Moon (Nude Pink)

Maybelline£4.984.4★27,047 rev

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-Shine Finish Infused With apricot oil Vegan & Cruelty-Free Rose Envy

e.l.f.£6.214.5★29,759 rev

Maybelline Lifter Gloss Hydrating Lip Gloss with Hyaluronic Acid 002 Ice (Light Pink) Creates Fuller-Looking Shiny Moisturised and Plumped Lips. Non-sticky

Maybelline£4.964.4★27,047 rev

Fenty Beauty Gloss Bomb Luminizing Lip Oil Gloss 9ml

FENTY BEAUTY£18.075.0★6 rev

e.l.f. Glow Reviver Lip Oil Nourishing Tinted Lip Oil For A High-Shine Finish Infused With Jojoba Oil Vegan & Cruelty-Free Jam Session

e.l.f.£5.644.5★29,759 rev

Newest

by launch date

Maybelline Lip Gloss Lifter Gel Click Pen with Passionfruit Oil 24Hours Hydration & Reflective Glass-Like Shine Scented Non-Sticky Formula to Smooth Lip Lines Shade: 007 - Vanilla Hor

Maybelline£6.08298 rev

6mo ago

Match Stix Matte Contour Skinstick - 03 Mocha by Fenty Beauty for Women - 0.25 oz Contour

FENTY BEAUTY£29.153 rev

10mo ago

Fenty Beauty Gloss Bomb Luminizing Lip Oil Gloss 9ml

FENTY BEAUTY£18.076 rev

10mo ago

Maybelline New York Lifter Glaze Lip Oil Balm Up to 24HR Hydration Plumping for Fuller Lips Hyaluronic Acid & Acerola Cherry Extract for Ultra-Comfortable Shine Shade: Pink Drip

Maybelline£4.812,752 rev

1y ago

e.l.f. Glow Reviver Lip Oil Nourishing and Hydrating with High-Shine Glimmer Finish & Sheer Wash of colour Minty Scent Non-Sticky Vegan & Cruelty-free Candy Coded

e.l.f.£5.846,743 rev

1y ago

What buyers say about clinique black honey lipstick

What buyers praise and complain about, mined from review topics.

What buyers love

Color17%

“Pretty natural colour”

Value For Money14%

“Good value”

Moist/Dry11%

“Quite hydrating”

Soft Feel11%

“So soft”

Brightness/Shine/Glow10%

“looks very shiny”

Quality-Overall9%

“Product is lovely”

Smell7%

“The fragrance smells fruity”

Ease Of Application3%

“Very easy application”

Adhesion/Stickiness3%

“Doesnt feel too sticky”

Texture/Consistency-Overall1%

“Gave it a 2 star only because the texture feels ok on the lips like a lip balm”

What buyers complain about

Color23%

“the pink will not show”

Adhesion/Stickiness11%

“Feels very sticky”

Value For Money7%

“disappointed to see it was double the price than several beauty stores”

Advertised Vs Actual Product7%

“Different”

Smell6%

“Totally different taste/smell/consistency to original kiko”

Moist/Dry5%

“On the lips is not very nice, feels not moisture, dry”

Size-Overall5%

“Looked as if it had been on the shelf too long”

Thickness3%

“thin consistency and the tube is so small and wand is so big it runs out very quickly”

Brightness/Shine/Glow3%

“It's got a tiny bit of glow”

Durability3%

“Doesnt last very long”

Top return reasons

Color47%

Product Condition12%

Advertised Vs Actual Product4%

Adhesion/Stickiness4%

Size-Overall4%

Smell4%

Leak-Proof3%

Defective Material/Parts3%

Functionality-Overall2%

Ingredients-Overall2%

Common questions

Is clinique black honey lipstick profitable to sell on Amazon United Kingdom?: The niche generates £89K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (37/100).
How competitive is the clinique black honey lipstick niche?: 5 brands and 208 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in clinique black honey lipstick?: Top complaints mined from reviews: Color, Adhesion/Stickiness, Value For Money. The return rate is 0.2%.
When does demand for clinique black honey lipstick peak?: Demand peaks in Dec; the busiest month runs 1.8× the quietest.
What does it cost to enter the clinique black honey lipstick niche?: Listings span £4.81–£30.60; the average listing price is £10.06 (sweet spot $15–$100). The average incumbent carries 12,068 reviews — the moat a new listing must climb.