clear nail polish
Skip itPrices mostly outside the sweet spot ($1.55–$5.37) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+13.7%90-day search growth — must beat 0% to launch
Market size
Okay£146K£146K/yr · 239K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Review moat
Bad15,757.44avg incumbent reviews — the moat a new listing must climb
Competition
Bad85%top-5 click share — a locked-up shelf
Avg price
Bad£3.43avg listing price — sweet spot $15–$100
Price range
Bad£1.55–£5.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clear nail polish is a £146K/yr Amazon United Kingdom market (239K searches/yr). The top 5 brands hold 92% of demand. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
clear nail polish market data
- Units sold / yr
- 30K–40K
- avg 2,500–3,000/product
- Revenue / yr
- £103K–£137K
- units × avg price
- Conversion rate
- 17.8%
- Avg BSR
- #27
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 1.5%
- Avg brand age
- 49 months
- Avg seller age
- 150 days
Competition & brand share
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 falling
Sellers
67
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
3%
- Rimmel65%
- Sally Hansen7%
- Coloroom7%
- Essence Cosmetics7%
- Yoowan6%
- Barry M5%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +13.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top clear nail polish search terms
- clear nail polish145K/yr
- clear nail varnish54K/yr
- nail polish clear7K/yr
- clear nail varnish quick dry7K/yr
- rimmel top coat nail polish4K/yr
- nail varnish clear6K/yr
- transparent nail polish5K/yr
- rimmel top coat4K/yr
- clear nail polish quick dry3K/yr
- clear polish2K/yr
Top clear nail polish products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.964.4★78,935 rev
Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat
Rimmel£3.984.6★3,471 rev
Clear 2 In 1 Water-Based Top Coat & Base Coat Nail Varnish - Quick Dry Long Lasting Clear Nail Polish & Protector - Suitable For Women
Coloroom£3.214.1★39 rev
essence colour grip BASE COAT longlasting priming protecting shiny translucent (8ml)
Essence Cosmetics£1.554.5★378 rev
Yoowan 2 In 1 Water-Based Clear Nail Polish Top Coat & Base Coat Quick Dry Long Lasting Non-Toxic Natural Ingredients 10 ml
Yoowan£3.414.2★124 rev
Newest
by launch dateClear 2 In 1 Water-Based Top Coat & Base Coat Nail Varnish - Quick Dry Long Lasting Clear Nail Polish & Protector - Suitable For Women
Coloroom£3.2139 rev
Morovan 3in1 Clear Nail Polish: Base Coat Top Coat 3in1 Nail Strengthener Clear Nail Varnish 15ml
Morovan£5.3764 rev
Yoowan 2 In 1 Water-Based Clear Nail Polish Top Coat & Base Coat Quick Dry Long Lasting Non-Toxic Natural Ingredients 10 ml
Yoowan£3.41124 rev
Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat
Rimmel£3.983,471 rev
essence colour grip BASE COAT longlasting priming protecting shiny translucent (8ml)
Essence Cosmetics£1.55378 rev
Trending
90-day click momentumessence colour grip BASE COAT longlasting priming protecting shiny translucent (8ml)
Essence Cosmetics£1.554.5★
Clear 2 In 1 Water-Based Top Coat & Base Coat Nail Varnish - Quick Dry Long Lasting Clear Nail Polish & Protector - Suitable For Women
Coloroom£3.214.1★
Rimmel 60 Seconds Super Shine Nail Polish Quick-Dry Nail Polish Ultra-Shiny Finish Easy to Apply Vibrant Colour Long-Wearing Clean and Improved Formula Vegan 8ml
Rimmel£2.964.4★
Rimmel London Nail Care 7 in 1 Multi Benefit Base & Top Coat
Rimmel£3.984.6★
Morovan 3in1 Clear Nail Polish: Base Coat Top Coat 3in1 Nail Strengthener Clear Nail Varnish 15ml
Morovan£5.374.3★
What buyers say about clear nail polish
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“As advertised”
“Good value for money”
“lovely shine”
“has great durability”
“Easy to apply”
“It does dry quick as said”
“Keeps my nails strong and encourages growth”
“But I am impressed with its finish look”
“Does the job”
What buyers complain about
“Very tough”
“more or even break from odd places”
“not really effective”
“Not good for the nails”
“Matte not shine”
“not sure why people say it doesn't dry fast”
“Doesn't strengthen nails at all”
“its too thick”
“Nails started flaking at the ends”
“But used alone its really tough”
Top return reasons
Common questions
- Is clear nail polish profitable to sell on Amazon United Kingdom?
- The niche generates £146K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +13.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the clear nail polish niche?
- 7 brands and 67 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in clear nail polish?
- Top complaints mined from reviews: Hard Feel, Durability, Functionality-Overall. The return rate is 0.1%.
- When does demand for clear nail polish peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the clear nail polish niche?
- Listings span £1.55–£5.37; the average listing price is £3.43 (sweet spot $15–$100). The average incumbent carries 15,757 reviews — the moat a new listing must climb.