Skip to content

Clear Mascara

Fail

Prices span $1.78–$10.31, mostly outside the sweet spot, so Clear Mascara is a Fail.

Flapen Score
46
46 / 100
Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 47
Market size
£182K/yr310K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
75%top-5 click share · 11 brands · 80 sellers

Flapen Score

Clear Mascara against its category

The dotted line is the Beauty average. Past it, Clear Mascara is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clear Mascara market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clear Mascara 310K times last year and spent an estimated £182K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.

Searches, last 12 months
310K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
11.9%
Market size, estimated
£182Ka year
Peak month
September5.0× the quietest month
Top search term
clear mascara141K searches a year

02 · Price

A sale here is worth £4.92.

Listings sell for £4.92 on average, from £1.78 to £10.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £4.92 that is £12K to £15K a year per listing.

Average price
£4.92under the $15 to $100 sweet spot
Price range
£1.78–£10.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£12K–£15K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Make-up. It carries 3,745 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#167in Make-up
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,745per listing
Listings tracked
14

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Clear Mascara products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

11 rising

Sellers

80

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

  • Brand 142%
  • Brand 222%
  • Brand 310%
  • Brand 46%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (5 brands, 12%)

Demand

Clear Mascara search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Holiday '24Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 5.0×

Search terms

Top Clear Mascara search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clear mascara141K/yr
  • clear mascara for eyelashes45K/yr
  • collection51K/yr
  • collection makeup18K/yr
  • clear mascara volume and length12K/yr
  • elf clear brow and lash mascara9K/yr
  • collection cosmetics8K/yr
  • collection make up7K/yr
  • elf clear mascara6K/yr
  • collection eyebrow gel4K/yr

Reviews and returns

What reviews say buyers love and hate about Clear Mascara

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Eyelash Quality”
21%of negative reviews mention “Eyelash Quality”
<0.1%of orders come back, a rate Amazon rounds to zero
“Im not impressed with this for either brows or lashes”
A buyer, on “Eyelash Quality”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Clear Mascara questions

Answered from the same tracked data.