Clear Mascara
FailPrices span $1.78–$10.31, mostly outside the sweet spot, so Clear Mascara is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £182K/yr310K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 80 sellers
Flapen Score
Clear Mascara against its category
The dotted line is the Beauty average. Past it, Clear Mascara is stronger. Inside it, weaker.
Market
The Clear Mascara market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clear Mascara 310K times last year and spent an estimated £182K. The top 5 brands take 84% of clicks. Demand peaks in Aug–Sep. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 310K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £182K a year.
- Searches, last 12 months
- 310K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 11.9%
- Market size, estimated
- £182Ka year
- Peak month
- September5.0× the quietest month
- Top search term
- clear mascara141K searches a year
02 · Price
A sale here is worth £4.92.
Listings sell for £4.92 on average, from £1.78 to £10.31. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £4.92 that is £12K to £15K a year per listing.
- Average price
- £4.92under the $15 to $100 sweet spot
- Price range
- £1.78–£10.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £12K–£15K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #167 within Make-up. It carries 3,745 reviews at 4.14 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #167in Make-up
- Average rating
- 4.14 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,745per listing
- Listings tracked
- 14
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Clear Mascara products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
80
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
12%
- Brand 142%
- Brand 222%
- Brand 310%
- Brand 46%
- Brand 54%
- Brand 64%
- Open — no brand owns it (5 brands, 12%)
Demand
Clear Mascara search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Sep · busiest ÷ quietest = 5.0×
Search terms
Top Clear Mascara search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- clear mascara141K/yr
- clear mascara for eyelashes45K/yr
- collection51K/yr
- collection makeup18K/yr
- clear mascara volume and length12K/yr
- elf clear brow and lash mascara9K/yr
- collection cosmetics8K/yr
- collection make up7K/yr
- elf clear mascara6K/yr
- collection eyebrow gel4K/yr
Reviews and returns
What reviews say buyers love and hate about Clear Mascara
We read the reviews and the return reasons for every product selling here.
“Im not impressed with this for either brows or lashes”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clear Mascara questions
Answered from the same tracked data.









