Is clear mascara profitable to sell on Amazon United Kingdom?

The niche generates £182K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).

How competitive is the clear mascara niche?

11 brands and 80 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in clear mascara?

Top complaints mined from reviews: Eyelash Quality, Quality-Overall, Allergies. The return rate is 0.0%.

When does demand for clear mascara peak?

Demand peaks in Aug–Sep; the busiest month runs 5.0× the quietest.

What does it cost to enter the clear mascara niche?

Listings span £1.78–£10.31; the average listing price is £4.92 (sweet spot $15–$100). The average incumbent carries 3,745 reviews — the moat a new listing must climb.

clear mascara

Skip it

Prices mostly outside the sweet spot ($1.78–$10.31) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great11.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Okay£182K

£182K/yr · 310K searches

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,745

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.6%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

Avg price

Bad£4.92

avg listing price — sweet spot $15–$100

Price range

Bad£1.78–£10.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, clear mascara is a £182K/yr Amazon United Kingdom market (310K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Aug–Sep. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

clear mascara market data

Units sold / yr: 30K–40K; avg 2,500–3,000/product
Revenue / yr: £148K–£197K; units × avg price
Conversion rate: 11.9%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 147 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

12%

e.l.f.42%
Collection22%
MUA10%
Technic6%
Rimmel4%
Physicians Formula4%
Open — no brand owns it (5 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.

Peak months: Aug, Sep · busiest ÷ quietest = 5.0×

Open Trend

Top clear mascara search terms

clear mascara141K/yr -6.2%13.0% conv.
clear mascara for eyelashes45K/yr +22.0%13.9% conv.
collection51K/yr -34.8%0.3% conv.
collection makeup18K/yr -18.9%0.1% conv.
clear mascara volume and length12K/yr +30.9%9.8% conv.
elf clear brow and lash mascara9K/yr -10.1%27.5% conv.
collection cosmetics8K/yr -7.0%0.3% conv.
collection make up7K/yr -34.6%0.0% conv.
elf clear mascara6K/yr -0.2%20.3% conv.
collection eyebrow gel4K/yr +31.4%8.7% conv.

All search terms

Top clear mascara products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

e.l.f. Clear Brow & Lash Mascara Glossy Shiny Lightweight Easy To Use Conditions Hairs Gives Brows Soft Flexible Hold Compact All-Day Wear 2.5ml crystal (clear)

e.l.f.£3.114.3★13,352 rev

Collection Cosmetics Colour Lash Mascara Protein Enriched 8ml Clear

Collection£1.784.4★7,175 rev

MUA Makeup Academy Lash & Brow Clear Mascara 9 ml - Vegan & Cruelty Free

MUA£1.863.9★24 rev

Clear Brow & Lash Mascara Set of 2

e.l.f.£4.784.5★6,668 rev

Technic Natural Lashes Clear Mascara - Long Lasting Lightweight Conditioning Formula For Enhancing & Lengthening Natural Healthy Lashes. Vegan Formula 10 ml

Technic£3.144.2★2,890 rev

Newest

by launch date

Maybelline Tubing Mascara Black Lash Sensational Sky High Tubes Mascara with with Shea Butter + Castor Oil Lengthening for Extension-Like Length 24H Smudge-Proof Washable Vegan Sensitive Eyes

Maybelline£9.66295 rev

3mo ago

Clear Mascara Waterproof Cllagen Nourish Lash Primer & Top Coat for Sensitive Eyes Smudge Proof Lengthening Mascara Clear Volume and Length Long Lasting Tubing Masc/ara Cle/ar Volume & Length

Fankayi£4.2213 rev

7mo ago

MUA Makeup Academy Lash & Brow Clear Mascara 9 ml - Vegan & Cruelty Free

MUA£1.8624 rev

1y ago

Clear Brow & Lash Mascara Set of 2

e.l.f.£4.786,668 rev

2y ago

Collection Cosmetics Colour Lash Mascara Protein Enriched 8ml Clear Pack of 3 Trio Value Bundle

Collection£5.8460 rev

2y ago

What buyers say about clear mascara

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality37%

“Absolutely fantastic Mascara”

Quality-Overall12%

“overall performed well”

Ease Of Use10%

“Easy to use”

Value For Money8%

“Good price”

Ease Of Application4%

“it applies smoothly”

Smudge Resistance3%

“Doesnt smudge”

Durability2%

“It lasts all day without smudging”

Advertised Vs Actual Product2%

“Again, that's exactly what I want”

Size-Overall2%

“Impressive length and super simple to remove”

Water Resistance1%

“What I like best about tubing is taking it off is easy my face cloth in hot water works a treat”

What buyers complain about

Eyelash Quality21%

“Im not impressed with this for either brows or lashes”

Quality-Overall8%

“Not as good as they have made it out to be”

Allergies4%

“Irritated my eyes”

Functionality-Overall4%

“it doesn't make for the smoothest application”

Ease Of Use4%

“not as easy as described”

Durability3%

“Flaked after a couple of hours”

Product Condition3%

“Its not new”

Moist/Dry3%

“It was clumpy and practically dried up”

Size-Overall3%

“small”

Adhesion/Stickiness3%

“I find this too sticky”

Top return reasons

Functionality-Overall100%

Common questions

Is clear mascara profitable to sell on Amazon United Kingdom?: The niche generates £182K/yr across 14 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Skip it (46/100).
How competitive is the clear mascara niche?: 11 brands and 80 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in clear mascara?: Top complaints mined from reviews: Eyelash Quality, Quality-Overall, Allergies. The return rate is 0.0%.
When does demand for clear mascara peak?: Demand peaks in Aug–Sep; the busiest month runs 5.0× the quietest.
What does it cost to enter the clear mascara niche?: Listings span £1.78–£10.31; the average listing price is £4.92 (sweet spot $15–$100). The average incumbent carries 3,745 reviews — the moat a new listing must climb.