Is clear lip oil profitable to sell on Amazon United Kingdom?

The niche generates £82K/yr across 42 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +12.2%. Flapen's verdict: Worth a look (50/100).

How competitive is the clear lip oil niche?

15 brands and 220 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in clear lip oil?

Top complaints mined from reviews: Adhesion/Stickiness, Color, Smell. The return rate is 0.2%.

When does demand for clear lip oil peak?

Demand peaks in Dec; the busiest month runs 1.8× the quietest.

What does it cost to enter the clear lip oil niche?

Listings span £1.27–£15.02; the average listing price is £5.12 (sweet spot $15–$100). The average incumbent carries 9,199 reviews — the moat a new listing must climb.

clear lip oil

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.27–$15.02) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.2%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad9,198.57

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£82K

£82K/yr · 231K searches

Avg price

Bad£5.12

avg listing price — sweet spot $15–$100

Price range

Bad£1.27–£15.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, clear lip oil is a £82K/yr Amazon United Kingdom market (231K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

clear lip oil market data

Units sold / yr: 15K–20K; avg 250–500/product
Revenue / yr: £77K–£102K; units × avg price
Conversion rate: 6.9%
Avg BSR: #132
Page quality: 0%
Prime: 100%
Sponsored: 60%
Out of stock: 2.0%
Avg brand age: 35 months
Avg seller age: 148 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

220

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

33%

Top 20: 81%

Open market

11%

NYX PROFESSIONAL MAKEUP53%
e.l.f.10%
Collection10%
Rimmel7%
MUA6%
Technic3%
Open — no brand owns it (9 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.2% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.8×

Open Trend

Top clear lip oil search terms

clear lip gloss71K/yr -9.3%9.4% conv.
nyx fat oil30K/yr +157.9%3.1% conv.
lip gloss clear33K/yr +8.1%8.8% conv.
nyx lip oil21K/yr -2.1%3.3% conv.
fat oil9K/yr +30.8%3.0% conv.
clear lipgloss9K/yr +24.0%7.1% conv.
clear gloss8K/yr +5.0%6.4% conv.
fat oil lip gloss8K/yr -5.5%5.0% conv.
clear lip oil7K/yr -13.7%5.4% conv.
lip oil clear9K/yr -23.9%5.2% conv.

All search terms

Top clear lip oil products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NYX Professional Makeup Lip Oil Fat Oil Lip Drip High Shine Tinted Gloss 12hr Hydrating Lip Treatment with Squalane Non-Sticky Vegan Shade: Chillin Like A Villain

NYX PROFESSIONAL MAKEUP£5.144.4★25,271 rev

NYX Professional Makeup Lip Oil Fat Oil Lip Drip High Shine Tinted Gloss 12hr Hydrating Lip Treatment with Squalane Non-Sticky Vegan Shade: My Main

NYX PROFESSIONAL MAKEUP£4.424.4★25,271 rev

NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie

NYX PROFESSIONAL MAKEUP£11.614.0★307 rev

Collection Cosmetics Lasting High-Shine Non-Sticky Gloss Me Up Scented Lip Gloss 10ml Clear Peppermint

Collection£2.514.2★1,897 rev

e.l.f. Lip Lacquer Nourishing Non-Sticky Ultra-Shine Lip Gloss With Sheer Color Infused With Vitamins A & E Vegan & Cruelty-Free Clear

e.l.f.£3.814.3★41,147 rev

Newest

by launch date

NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Coconut Cutie

NYX PROFESSIONAL MAKEUP£11.61307 rev

2mo ago

NYX Body Oil Fat Oil Shimmering Body Moisturiser for Glowing Skin 24hr Hydration with Avocado Oil & Vitamin E High-Shine Finish Non-Greasy & Vegan Caramelt Mami

NYX PROFESSIONAL MAKEUP£12.42307 rev

2mo ago

NYX Gift Set Fat Oil Lip & Body Kit - Suga Baddie 3-Piece Travel Size Set with Lip Oil Whipped Body Butter & Shimmering Body Oil Sweet Vanilla Scent Vegan & Cruelty-Free Caramelt Mami

NYX PROFESSIONAL MAKEUP£15.0230 rev

3mo ago

MUA Makeup Academy So Nourishing Clear Lip Oil High Shine Finish with Vitamin E & Jojoba Oil 3 ml - Vegan & Cruelty Free

MUA£1.926 rev

5mo ago

MUA Makeup Academy Hydra Juice Peptide Lip Balm Coconut Sugar Vegan & Cruelty Free 10 ml

MUA£2.0116 rev

1y ago

What buyers say about clear lip oil

What buyers praise and complain about, mined from review topics.

What buyers love

Smell16%

“Smells so beautiful”

Brightness/Shine/Glow13%

“Good lip gloss”

Moist/Dry8%

“very hydrating”

Value For Money8%

“Good value”

Color7%

“Beautiful colour”

Quality-Overall6%

“Excellent product”

Suitability Combination Skin3%

“It feels nice on the skin”

Suitability Oily Skin3%

“I love this oil”

Durability3%

“lasts all day”

Texture/Consistency-Overall3%

“Nice thick consistency which I personally prefer”

What buyers complain about

Adhesion/Stickiness12%

“Feels very sticky”

Color8%

“Looked orange”

Smell6%

“the scent is so overpowering”

Size-Overall6%

“Looked as if it had been on the shelf too long”

Durability4%

“The only downside is that it doesn't last for ages”

Thickness3%

“this gloss is really thick and sticky”

Functionality-Overall3%

“Doesn't work”

Value For Money3%

“It's not cheap”

Ease Of Application2%

“However, the applicator is a bit of a let-down”

Ease Of Use2%

“I'm struggling to open it”

Top return reasons

Color53%

Product Condition8%

Advertised Vs Actual Product5%

Leak-Proof4%

Value For Money4%

Smell3%

Quality-Overall3%

Moist/Dry3%

Adhesion/Stickiness3%