cleansing oil
Worth a lookShows low returns (0.1%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Market size
Good£549K£549K/yr · 659K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£10.33avg listing price — sweet spot $15–$100
Review moat
Bad4,261.09avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.90–£18.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-7.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cleansing oil is a £549K/yr Amazon United Kingdom market (659K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 51/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cleansing oil market data
- Units sold / yr
- 50K–60K
- avg 2,000–2,500/product
- Revenue / yr
- £517K–£620K
- units × avg price
- Conversion rate
- 8.1%
- Avg BSR
- #31
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 149 days
Competition & brand share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.Brands
16 rising
Sellers
155
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
23%
- ANUA24%
- SKIN100415%
- CeraVe13%
- Super Facialist12%
- ma:nyo7%
- Haruharu6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Top cleansing oil search terms
- oil cleanser184K/yr
- cleansing oil141K/yr
- centella cleansing oil52K/yr
- super facialist39K/yr
- oil based cleanser21K/yr
- anua cleansing oil57K/yr
- oil cleanser korean19K/yr
- manyo cleansing oil14K/yr
- cerave oil cleanser17K/yr
- anua heartleaf pore control cleansing oil13K/yr
Top cleansing oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anua Heartleaf Pore Control Cleansing Oil Pore Cleanser Sebum Care Gentle Melting Oil Cleanser for Face Safe For All Skin Type Daily Hydrating Makeup Remover Korean Skin Care. 6.76fl.oz
ANUA£11.454.5★1,626 rev
Madagascar Centella Light Cleansing Oil by Skin1004 for Women - 6.76 oz Cleanser
SKIN1004£12.774.6★13,841 rev
CeraVe Hydrating Foaming Oil Cleanser for Normal to Very Dry Skin 236ml
CeraVe£8.514.6★4,262 rev
Super Facialist Vitamin C Cleansing Oil - Gentle Face Wash for Women Removes Waterproof Makeup Deep Pore Cleanser Suits All Skin Types Radiant & Soft Skin 200ml
Super Facialist£6.844.5★5,260 rev
MANYO Pure Cleansing Oil Natural Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care 6.76 fl oz (200ml)
ma:nyo£14.874.4★7,555 rev
Newest
by launch date
Centella Cleansing Oil Natural Oil Cleaner Skin Care Remover Oil Korean Centella Oil Cleanser for Gentle Makeup Removal Deep Cleansing of Pores for All Skin
Katslyn£8.3422 rev
Bean Cleansing Oil - Blackhead & Pore-Clearing Makeup Remover 100ml
mixsoon£9.502,203 rev
medicube Zero Pore Blackhead Cleansing Oil | Makeup Remover for all skin types Daily Moisture Facial Cleanser Low-Irritation | Korean Skin Care 205 ml
medicube£11.30505 rev
ANUA Heartleaf Pore Cleansing Oil MILD Sensitive Skin Face Wash Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care Non-Comedogenic Fragrance Free 6.76 fl oz(200ml)
ANUA£12.481,627 rev
ROUND LAB 1025 Dokdo Cleansing Oil Lightweight Oil Cleanser for Face Makeup Remover for Sensitive Skin Blackhead and Pore Cleansing Easy to Wash Off No Oily Residue Korean Skin Care 200ml
ROUND LAB£11.59708 rev
Trending
90-day click momentumBean Cleansing Oil - Blackhead & Pore-Clearing Makeup Remover 100ml
mixsoon£9.504.7★
The Ordinary Squalane Cleanser Hydrating Makeup Remover Supports Moisture Barrier 150ml
The Ordinary£12.364.8★
SKIN1004 Madagascar Centella Light Cleansing Oil (30 ml)
SKIN1004£7.354.6★
ROUND LAB 1025 Dokdo Cleansing Oil Lightweight Oil Cleanser for Face Makeup Remover for Sensitive Skin Blackhead and Pore Cleansing Easy to Wash Off No Oily Residue Korean Skin Care 200ml
ROUND LAB£11.594.6★
MANYO Pure Cleansing Oil Natural Oil Cleanser for Face Makeup Blackhead Remover Korean Skin Care 6.76 fl oz (200ml)
ma:nyo£14.874.4★
What buyers say about cleansing oil
What buyers praise and complain about, mined from review topics.What buyers love
“Love this cleansing oil”
“Excellent product”
“Great for my skin”
“Soft skin”
“Good cleanser”
“Neutral smell”
“feels very hydrating”
“it helps with the dryness”
“Great price”
“For oily skin. Its really work for me.”
What buyers complain about
“Weird smell”
“Itchy sore skin”
“It tingled my face”
“Not easy to clean off”
“disappointing for the price I paid”
“This made my skin soooo dry”
“wish it was a bit more oily”
“Arrive with pump broken”
“Not really doing the job on my dry skin”
“This didnt suit my skin”
Top return reasons
Common questions
- Is cleansing oil profitable to sell on Amazon United Kingdom?
- The niche generates £549K/yr across 22 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cleansing oil niche?
- 16 brands and 155 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 71% of demand.
- What do buyers complain about in cleansing oil?
- Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.1%.
- When does demand for cleansing oil peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.8× the quietest.
- What does it cost to enter the cleansing oil niche?
- Listings span £4.90–£18.44; the average listing price is £10.33 (sweet spot $15–$100). The average incumbent carries 4,261 reviews — the moat a new listing must climb.