Cleansing Oil
MaybeAn estimated 0.1% of orders come back. But demand is soft, at -7.3% this quarter, so Cleansing Oil is a Maybe.
- Flapen Score
- 51 / 100Top 31% of 2,481 Beauty niches · +4 vs the category median of 4751
- Market size
- £549K/yr659K searches / yr
- 90-day growth
- -7.3%search demand this quarter
- Competition
- 63%top-5 click share · 16 brands · 155 sellers
Flapen Score
Cleansing Oil against its category
The dotted line is the Beauty average. Past it, Cleansing Oil is stronger. Inside it, weaker.
Market
The Cleansing Oil market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cleansing Oil 659K times last year and spent an estimated £549K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 8.1% of those searches ended in a purchase.
Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.
- Searches, last 12 months
- 659K
- Growth, 90 days vs prior 90
- -7.3%
- Conversion, latest week
- 8.1%
- Market size, estimated
- £549Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- oil cleanser184K searches a year
02 · Price
A sale here is worth £10.33.
Listings sell for £10.33 on average, from £4.90 to £18.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.33 that is £21K to £26K a year per listing.
- Average price
- £10.33under the $15 to $100 sweet spot
- Price range
- £4.90–£18.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £21K–£26K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Face. It carries 4,261 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #31in Face
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,261per listing
- Listings tracked
- 22
04 · Newcomers
1 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Cleansing Oil products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 rising
Sellers
155
Top-5 brand share
71%
Top 20: 100%
Top-5 click share
63%
Top 20: 98%
Open market
23%
- Brand 124%
- Brand 215%
- Brand 313%
- Brand 412%
- Brand 57%
- Brand 66%
Demand
Cleansing Oil search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 1.8×
Search terms
Top Cleansing Oil search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- oil cleanser184K/yr
- cleansing oil141K/yr
- centella cleansing oil52K/yr
- super facialist39K/yr
- oil based cleanser21K/yr
- anua cleansing oil57K/yr
- oil cleanser korean19K/yr
- manyo cleansing oil14K/yr
- cerave oil cleanser17K/yr
- anua heartleaf pore control cleansing oil13K/yr
Reviews and returns
What reviews say buyers love and hate about Cleansing Oil
We read the reviews and the return reasons for every product selling here.
“Weird smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleansing Oil questions
Answered from the same tracked data.









