Skip to content

Cleansing Oil

Maybe

An estimated 0.1% of orders come back. But demand is soft, at -7.3% this quarter, so Cleansing Oil is a Maybe.

Flapen Score
51
51 / 100
Top 31% of 2,481 Beauty niches · +4 vs the category median of 47
Market size
£549K/yr659K searches / yr
90-day growth
-7.3%search demand this quarter
Competition
63%top-5 click share · 16 brands · 155 sellers

Flapen Score

Cleansing Oil against its category

The dotted line is the Beauty average. Past it, Cleansing Oil is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cleansing Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cleansing Oil 659K times last year and spent an estimated £549K. The top 5 brands take 71% of clicks. Demand peaks in Oct–Nov. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 8.1% of those searches ended in a purchase.

Shoppers searched for this 659K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.1% of those searches ended in a purchase. Searches in the last 90 days moved -7.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £549K a year.

Searches, last 12 months
659K
Growth, 90 days vs prior 90
-7.3%
Conversion, latest week
8.1%
Market size, estimated
£549Ka year
Peak month
October1.8× the quietest month
Top search term
oil cleanser184K searches a year

02 · Price

A sale here is worth £10.33.

Listings sell for £10.33 on average, from £4.90 to £18.44. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.33 that is £21K to £26K a year per listing.

Average price
£10.33under the $15 to $100 sweet spot
Price range
£4.90–£18.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£21K–£26K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Face. It carries 4,261 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#31in Face
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,261per listing
Listings tracked
22

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Cleansing Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 rising

Sellers

155

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 98%

Open market

23%

  • Brand 124%
  • Brand 215%
  • Brand 313%
  • Brand 412%
  • Brand 57%
  • Brand 66%

Demand

Cleansing Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 1.8×

Search terms

Top Cleansing Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil cleanser184K/yr
  • cleansing oil141K/yr
  • centella cleansing oil52K/yr
  • super facialist39K/yr
  • oil based cleanser21K/yr
  • anua cleansing oil57K/yr
  • oil cleanser korean19K/yr
  • manyo cleansing oil14K/yr
  • cerave oil cleanser17K/yr
  • anua heartleaf pore control cleansing oil13K/yr

Reviews and returns

What reviews say buyers love and hate about Cleansing Oil

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Cleansing”
12%of negative reviews mention “Smell”
0.1%of orders come back
“Weird smell”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Cleansing Oil questions

Answered from the same tracked data.