Cleansing Milk
FailThe top 5 brands take 98% of clicks, so Cleansing Milk is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £151K/yr223K searches / yr
- 90-day growth
- +4.5%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 72 sellers
Flapen Score
Cleansing Milk against its category
The dotted line is the Beauty average. Past it, Cleansing Milk is stronger. Inside it, weaker.
Market
The Cleansing Milk market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cleansing Milk 223K times last year and spent an estimated £151K. The top 5 brands take 98% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 6.9% of those searches ended in a purchase.
Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £151K a year.
- Searches, last 12 months
- 223K
- Growth, 90 days vs prior 90
- +4.5%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £151Ka year
- Top search term
- la roche posay toleriane cleanser45K searches a year
02 · Price
A sale here is worth £9.76.
Listings sell for £9.76 on average, from £1.67 to £18.65. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.76 that is £7K to £10K a year per listing.
- Average price
- £9.76under the $15 to $100 sweet spot
- Price range
- £1.67–£18.65
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #140 within Bath & Body. It carries 4,858 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 87%
- Out of stock, average day
- 2.2%
- Average rank
- #140in Bath & Body
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,858per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Cleansing Milk products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
72
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Brand 173%
- Brand 213%
- Brand 39%
- Brand 42%
- Brand 52%
- Brand 62%
Demand
Cleansing Milk search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 2.6× · 8 of 12 months tracked
Search terms
Top Cleansing Milk search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- la roche posay toleriane cleanser45K/yr
- cleansing milk31K/yr
- la roche-posay toleriane dermo-cleanser14K/yr
- loreal cleanser18K/yr
- la roche-posay toleriane hydrating gentle cleanser12K/yr
- toleriane cleanser11K/yr
- la roche posay toleriane hydrating gentle cleanser10K/yr
- anne french cleansing milk11K/yr
- la roche posay toleriane dermo cleanser7K/yr
- milk cleanser9K/yr
Reviews and returns
What reviews say buyers love and hate about Cleansing Milk
We read the reviews and the return reasons for every product selling here.
“i have quite sensitive skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cleansing Milk questions
Answered from the same tracked data.