Clay Mask
FailThe top 5 brands take 100% of clicks, so Clay Mask is a Fail.
- Flapen Score
- 38 / 100Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 4738
- Market size
- £162K/yr369K searches / yr
- 90-day growth
- +33.8%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 68 sellers
Flapen Score
Clay Mask against its category
The dotted line is the Beauty average. Past it, Clay Mask is stronger. Inside it, weaker.
Market
The Clay Mask market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Clay Mask 369K times last year and spent an estimated £162K. All 5 brands take every click. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 4.2% of those searches ended in a purchase.
Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £162K a year.
- Searches, last 12 months
- 369K
- Growth, 90 days vs prior 90
- +33.8%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £162Ka year
- Peak month
- July1.3× the quietest month
- Top search term
- clay mask123K searches a year
02 · Price
A sale here is worth £10.47.
Listings sell for £10.47 on average, from £3.11 to £12.21. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £10.47 that is £13K to £16K a year per listing.
- Average price
- £10.47under the $15 to $100 sweet spot
- Price range
- £3.11–£12.21
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £13K–£16K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #38 within Body. It carries 10,476 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #38in Body
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,476per listing
- Listings tracked
- 9
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Clay Mask products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 5,742
- Age
- 1y ago

medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago

Aztec Secret - Indian Clay - Deep Pore Cleansing Facial & Body Mask Natural Calcium Bentonite Clay Version 2 Unscented 450 g
- Price
- £12.21
- Rating
- 4.5/5
- Reviews
- 6,468
- Age
- 6y ago

Aztec Secret Indian Healing Clay Mask 454g Official UK Release Natural Detox Face Mask Acne-Prone & Oily Skin Minimises Pores Reduces Blackheads Deep Pore Cleansing Calcium Bentonite Clay
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 2y ago

medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 26,595
- Age
- 5y ago
Trending
estimated 90-day click momentum
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago

medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 5,742
- Age
- 1y ago

medicube Medicube Zero Pore One-day Serum 1.01 fl.oz - Overnight Resurfacing Serum with Pore Tightening Complex - 15.2% AHA+BHA+PHA & 2% Niacinamide - 10.8% reduction in pore appearance after one
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 2y ago

medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
- Price
- £11.99
- Rating
- 4.6/5
- Reviews
- 26,595
- Age
- 5y ago

Clay Mask Face Masks Skincare Turmeric Dead Sea Mud Green Tea Face Mask Facial Mask Set for Deeply Cleansing Pores Acne and Oil Control - 3x70g
- Price
- £10.97
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago
Newest
by launch date
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
- Price
- £10.05
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 10mo ago

medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
- Price
- £11.16
- Rating
- 4.4/5
- Reviews
- 5,742
- Age
- 1y ago

Aztec Secret Indian Healing Clay Mask 454g Official UK Release Natural Detox Face Mask Acne-Prone & Oily Skin Minimises Pores Reduces Blackheads Deep Pore Cleansing Calcium Bentonite Clay
- Price
- £11.47
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 2y ago

Clay Mask Face Masks Skincare Turmeric Dead Sea Mud Green Tea Face Mask Facial Mask Set for Deeply Cleansing Pores Acne and Oil Control - 3x70g
- Price
- £10.97
- Rating
- 4.6/5
- Reviews
- 262
- Age
- 2y ago

medicube Medicube Zero Pore One-day Serum 1.01 fl.oz - Overnight Resurfacing Serum with Pore Tightening Complex - 15.2% AHA+BHA+PHA & 2% Niacinamide - 10.8% reduction in pore appearance after one
- Price
- £11.42
- Rating
- 4.4/5
- Reviews
- 986
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
68
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
86%
Top 20: 100%
Open market
0%
- medicube77%
- Aztec Secret12%
- Garnier4%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS3%
- Ingbear3%
Demand
Clay Mask search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Clay Mask search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- clay mask123K/yr
- medicube mud mask15K/yr
- clay face mask51K/yr
- medicube zero pore mask13K/yr
- medicube zero pore18K/yr
- medicube pore mask11K/yr
- mud mask21K/yr
- medicube pore10K/yr
- medicube blackhead mud mask8K/yr
- medicube zero pore blackhead mud mask7K/yr
Reviews and returns
What reviews say buyers love and hate about Clay Mask
We read the reviews and the return reasons for every product selling here.
“Caused rashes on my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Clay Mask questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









