clay mask
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Good+33.8%90-day search growth — must beat 0% to launch
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.47avg listing price — sweet spot $15–$100
Market size
Okay£162K£162K/yr · 369K searches
Review moat
Bad10,476.11avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.11–£12.21cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, clay mask is a £162K/yr Amazon United Kingdom market (369K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 38/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
clay mask market data
- Units sold / yr
- 20K–25K
- avg 1,250–1,500/product
- Revenue / yr
- £209K–£262K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #38
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 89%
- Out of stock
- 4.3%
- Avg brand age
- 42 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
68
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- medicube77%
- Aztec Secret12%
- Garnier4%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS3%
- Ingbear3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +33.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top clay mask search terms
- clay mask123K/yr
- medicube mud mask15K/yr
- clay face mask51K/yr
- medicube zero pore mask13K/yr
- medicube zero pore18K/yr
- medicube pore mask11K/yr
- mud mask21K/yr
- medicube pore10K/yr
- medicube blackhead mud mask8K/yr
- medicube zero pore blackhead mud mask7K/yr
Top clay mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
medicube£11.164.4★5,742 rev
medicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
medicube£10.054.6★3,018 rev
Aztec Secret - Indian Clay - Deep Pore Cleansing Facial & Body Mask Natural Calcium Bentonite Clay Version 2 Unscented 450 g
Aztec Secret£12.214.5★6,468 rev
Aztec Secret Indian Healing Clay Mask 454g Official UK Release Natural Detox Face Mask Acne-Prone & Oily Skin Minimises Pores Reduces Blackheads Deep Pore Cleansing Calcium Bentonite Clay
Aztec Secret£11.474.4★280 rev
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
medicube£11.994.6★26,595 rev
Newest
by launch datemedicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
medicube£10.053,018 rev
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
medicube£11.165,742 rev
Aztec Secret Indian Healing Clay Mask 454g Official UK Release Natural Detox Face Mask Acne-Prone & Oily Skin Minimises Pores Reduces Blackheads Deep Pore Cleansing Calcium Bentonite Clay
Aztec Secret£11.47280 rev
Clay Mask Face Masks Skincare Turmeric Dead Sea Mud Green Tea Face Mask Facial Mask Set for Deeply Cleansing Pores Acne and Oil Control - 3x70g
Ingbear£10.97262 rev
medicube Medicube Zero Pore One-day Serum 1.01 fl.oz - Overnight Resurfacing Serum with Pore Tightening Complex - 15.2% AHA+BHA+PHA & 2% Niacinamide - 10.8% reduction in pore appearance after one
medicube£11.42986 rev
Trending
90-day click momentummedicube Zero Pore Clear Blue Capsule Facial Deep Cleanser for Skin Texture Blackhead & Pore Care | AHA BHA & PHA for Double Cleansing Daily Gentle Face Wash Korean Skincare | 120g
medicube£10.054.6★
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 100 g
medicube£11.164.4★
medicube Medicube Zero Pore One-day Serum 1.01 fl.oz - Overnight Resurfacing Serum with Pore Tightening Complex - 15.2% AHA+BHA+PHA & 2% Niacinamide - 10.8% reduction in pore appearance after one
medicube£11.424.4★
medicube Zero Pore Pads 2.0 Dual-Textured Facial Toner Pads for Exfoliation and Pore Care with 4.5% AHA Lactic Acid & 0.45% BHA Salicylic Acid Ideal for All Skin Types Korean Skin Care (70 units)
medicube£11.994.6★
Clay Mask Face Masks Skincare Turmeric Dead Sea Mud Green Tea Face Mask Facial Mask Set for Deeply Cleansing Pores Acne and Oil Control - 3x70g
Ingbear£10.974.6★
What buyers say about clay mask
What buyers praise and complain about, mined from review topics.What buyers love
“Decent enough”
“Great for skin”
“Worth the money”
“feels soft”
“Face feels clean”
“Really good face wash for dry skin”
“does not dry it out”
“As described”
“Easy to use”
“gives a glow”
What buyers complain about
“Caused rashes on my skin”
“didn't make any difference for the hydration as well”
“Skin feels sticky after use”
“Way too sticky”
“I'm in my mid-40s with dry, dehydrated skin, so I was cautious about using anything with acids”
“oily skin under control”
“Leave a horrible residue”
“Broke me out”
“They are expensive”
“also brought me out in verh hard under skin pimples so i won't be using again”
Top return reasons
Common questions
- Is clay mask profitable to sell on Amazon United Kingdom?
- The niche generates £162K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +33.8%. Flapen's verdict: Skip it (38/100).
- How competitive is the clay mask niche?
- 5 brands and 68 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in clay mask?
- Top complaints mined from reviews: Allergies, Moist/Dry, Skin Health. The return rate is 0.1%.
- When does demand for clay mask peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the clay mask niche?
- Listings span £3.11–£12.21; the average listing price is £10.47 (sweet spot $15–$100). The average incumbent carries 10,476 reviews — the moat a new listing must climb.