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Clarins Multi Active Day Cream

Fail

The top 5 brands take 100% of clicks, so Clarins Multi Active Day Cream is a Fail.

Flapen Score
49
49 / 100
Top 39% of 2,481 Beauty niches · +2 vs the category median of 47
Market size
£69K/yr8K searches / yr
90-day growth
+31.5%search demand this quarter
Competition
91%top-5 click share · 1 brands · 2 sellers

Flapen Score

Clarins Multi Active Day Cream against its category

The dotted line is the Beauty average. Past it, Clarins Multi Active Day Cream is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Clarins Multi Active Day Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Clarins Multi Active Day Cream 8K times last year and spent an estimated £69K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 20.5% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.5% of those searches ended in a purchase. Searches in the last 90 days moved +31.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+31.5%
Conversion, latest week
20.5%
Market size, estimated
£69Ka year
Peak month
November2.1× the quietest month
Top search term
clarins super restorative day cream4K searches a year

02 · Price

A sale here is worth £44.61.

Listings sell for £44.61 on average, from £33.82 to £59.67. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £44.61 that is £0 to £4K a year per listing.

Average price
£44.61inside the $15 to $100 sweet spot
Price range
£33.82–£59.67
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.7% of listings are out of stock. The average listing ranks #807 within Face. It carries 140 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
20.7%
Average rank
#807in Face
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
140per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Clarins Multi Active Day Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

2

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Clarins Multi Active Day Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

350250Spike '25Prime Day '25Black Friday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Reviews and returns

What reviews say buyers love and hate about Clarins Multi Active Day Cream

We read the reviews and the return reasons for every product selling here.

40%of positive reviews mention “Value For Money”
17%of negative reviews mention “Value For Money”
0.1%of orders come back
“It's expensive”
A buyer, on “Value For Money”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Clarins Multi Active Day Cream questions

Answered from the same tracked data.