clarifying shampoo
Skip itBrand-locked demand (top 5 brands take 93% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.2M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,475.94avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.42–£21.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.37avg listing price — sweet spot $15–$100
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, clarifying shampoo is a £1.1M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 49/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
clarifying shampoo market data
- Units sold / yr
- 125K–150K
- avg 6,000–8,000/product
- Revenue / yr
- £921K–£1.1M
- units × avg price
- Conversion rate
- 12.3%
- Avg BSR
- #75
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.0%
- Avg brand age
- 72 months
- Avg seller age
- 148 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 flat
Sellers
93
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
4%
- Aveeno68%
- OGX12%
- OLAPLEX6%
- Osmo5%
- OUAI3%
- L'Oréal Professionnel Paris2%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top clarifying shampoo search terms
- clarifying shampoo465K/yr
- aveeno shampoo350K/yr
- detox shampoo74K/yr
- aveeno apple cider vinegar shampoo38K/yr
- clarifying shampoos to remove build up44K/yr
- cleansing shampoo24K/yr
- best clarifying shampoo28K/yr
- clarifying shampoo for curly hair20K/yr
- aveeno clarifying shampoo22K/yr
- deep cleansing shampoo15K/yr
Top clarifying shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aveeno Scalp Soothing Haircare Clarify & Shine Shampoo Apple Cider Vinegar Blend for All Hair Types Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
Aveeno£4.344.5★3,668 rev
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
Aveeno£4.384.5★2,553 rev
OGX Clarify & Shine with Apple Cider Vinegar Shampoo Cleanses Balances and Boosts Shine Keeps Hair Fresh Clean and Shiny Sulfate Free 385ml
OGX£3.974.5★3,965 rev
Olaplex N.4C Bond Maintenance Clarifying Deep Cleansing Shampoo | Removes Damage Causing Impurities & Buildup | Restore Shine & Softness | For Coily Curly Straight and Wavy 250mL / 8.5 Fl. Oz.
OLAPLEX£16.764.5★3,166 rev
OSMO Scalp Therapy Detoxify Shampoo | Clarifying Cleanser | Removes Product Build-Up | Vegan. 100ml
Osmo£4.074.5★185 rev
Newest
by launch date
Creightons Professional Cleanse & Refresh Shampoo 500ml | Clarifying Salicylic Acid & Rosemary for Scalp Detox | Deep Cleansing for Removing Impurities & Buildup
Creightons£3.85144 rev
OSMO Scalp Therapy Detoxify Shampoo | Clarifying Cleanser | Removes Product Build-Up | Vegan. 100ml
Osmo£4.07185 rev
OGX Refreshing Scalp with Rosemary Mint Shampoo Clarifying Blend to Remove Excess Oil and Residue Clears Away Buildup Sulfate Free 385ml
OGX£3.42841 rev
Noughty 97% Natural Detox Dynamo Clarifying Shampoo Deep Cleansing Shampoo & Scalp Treatment for Dry Scalp & Hair Removes Build Up & Residue Soothes Irritation Vegan Sulphate-Free Haircare 250ml
Noughty£6.3345 rev
Aveeno Scalp Soothing Haircare Clarify & Shine Shampoo Apple Cider Vinegar Blend for All Hair Types Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
Aveeno£6.97168 rev
Trending
90-day click momentum
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
Aveeno£6.444.5★
Creightons Professional Cleanse & Refresh Shampoo 500ml | Clarifying Salicylic Acid & Rosemary for Scalp Detox | Deep Cleansing for Removing Impurities & Buildup
Creightons£3.854.4★
OSMO Scalp Therapy Detoxify Shampoo | Clarifying Cleanser | Removes Product Build-Up | Vegan. 100ml
Osmo£4.074.5★
Aveeno Scalp Soothing Haircare Clarify & Shine Shampoo Apple Cider Vinegar Blend for All Hair Types Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 500ml
Aveeno£6.974.5★
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
Aveeno£4.384.5★
What buyers say about clarifying shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“It smells beautiful”
“Cleans my hair”
“Hair felt so soft”
“I find that this shampoo is of pretty decent quality”
“it is affordable”
“Hair feels moisturised without being greasy”
“lathers up so hair feels clean”
“Great shampoo leaves hair soft and shiny”
“does what it says”
“And it really makes them shine”
What buyers complain about
“itchy after use”
“didn't make it dry either”
“Expensive”
“the fragrance is too strong”
“Makes hair greasy”
“Didnt remove purple shampoo”
“This one hard to get as a large size anywhere else”
“Cheap Cheap Cheap”
“Be careful if you have sensitive skin”
“Bit no one wants brassy highlights”
Top return reasons
Common questions
- Is clarifying shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (49/100).
- How competitive is the clarifying shampoo niche?
- 8 brands and 93 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in clarifying shampoo?
- Top complaints mined from reviews: Allergies, Moist/Dry, Value For Money. The return rate is 0.1%.
- When does demand for clarifying shampoo peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the clarifying shampoo niche?
- Listings span £3.42–£21.54; the average listing price is £7.37 (sweet spot $15–$100). The average incumbent carries 2,476 reviews — the moat a new listing must climb.