Clarifying Shampoo

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

1.2M

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

12.3%

Market size, estimated

£1.1Ma year

Peak month

October1.4× the quietest month

Top search term

clarifying shampoo465K searches a year

Listings sell for £7.37 on average, from £3.42 to £21.54. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 6,000 to 8,000 of them. At £7.37 that is £44K to £59K a year per listing.

Average price

£7.37under the $15 to $100 sweet spot

Price range

£3.42–£21.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

125K–150K

Units per listing a year

6,000–8,000

Revenue per listing a year

£44K–£59K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #75 within Shampoos & Conditioners. It carries 2,476 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#75in Shampoos & Conditioners

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,476per listing

Listings tracked

16

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

72 months