Cigar
FailBuyers convert on only 0.5% of searches, so Cigar is a Fail.
- Flapen Score
- 46 / 100Ranks 1,283 of 2,481 Beauty niches · −1 vs the category median of 4746
- Market size
- £35K/yr463K searches / yr
- 90-day growth
- +20.6%search demand this quarter
- Competition
- 69%top-5 click share · 13 brands · 43 sellers
Flapen Score
Cigar against its category
The dotted line is the Beauty average. Past it, Cigar is stronger. Inside it, weaker.
Market
The Cigar market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cigar 463K times last year and spent an estimated £35K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.
- Searches, last 12 months
- 463K
- Growth, 90 days vs prior 90
- +20.6%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £35Ka year
- Peak month
- December3.0× the quietest month
- Top search term
- cigar270K searches a year
02 · Price
A sale here is worth £16.35.
Listings sell for £16.35 on average, from £2.44 to £37.69. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £16.35 that is £2K to £4K a year per listing.
- Average price
- £16.35inside the $15 to $100 sweet spot
- Price range
- £2.44–£37.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
0% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #170 within Fragrances. It carries 828 reviews at 4.18 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 0%
- Prime listings
- 100%
- Out of stock, average day
- 5.7%
- Average rank
- #170in Fragrances
- Average rating
- 4.18 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 828per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Cigar products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cuba Classic for Men by Champs 4 x 35 ml EDT Spray Set
- Price
- £13.38
- Rating
- 4.1/5
- Reviews
- 4,125
- Age
- 15y ago

CIGARLOONG Cigar Humidor Brown 20-25 Desktop Cedar Wood Lined Cigar Storage Box with Hygrometer and Humidifier (Small)
- Price
- £27.04
- Rating
- 4.4/5
- Reviews
- 134
- Age
- 4y ago

Friars Chocolate Cigar Gift Box - 3 Cigars 165G | Solid Belgian Milk Chocolate Cigars For Gifts for Birthday Celebration New Baby | Unusual Artisan Edible Chocolates Individually Wrapped
- Price
- £11.69
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 10y ago

Cigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men
- Price
- £37.69
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Widmann Aptafêtes ? ac0257 ? Fake Cigar
- Price
- £2.44
- Rating
- 4.1/5
- Reviews
- 645
- Age
- 14y ago
Trending
estimated 90-day click momentum
Cigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men
- Price
- £37.69
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Friars Chocolate Cigar Gift Box - 3 Cigars 165G | Solid Belgian Milk Chocolate Cigars For Gifts for Birthday Celebration New Baby | Unusual Artisan Edible Chocolates Individually Wrapped
- Price
- £11.69
- Rating
- 4.2/5
- Reviews
- 145
- Age
- 10y ago

Cuba Prestige for Men 4 Pc Gift Set - Classic Black Platinum Legacy EDT Spray 1.17oz Each
- Price
- £17.98
- Rating
- 4.4/5
- Reviews
- 192
- Age
- 9y ago

2 Layers Cigar Humidor for 25-30 Cigars Portable Humidor Cigar Travel Box with Hygrometer and Combination Lock Handcraft Pine Wood Cigar Case Gift for Men (Without Cigars Lighter & Cutter)
- Price
- £28.24
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago

Xinzistar 3 Tubes Cigar Case Humidor Cigar Box with Stainless Steel Cigar Cutter Leather Humidors with Cedar Wood Lining Cigar Holder Storage Accessories for Travel Outdoor (Brown)
- Price
- £13.59
- Rating
- 4.3/5
- Reviews
- 186
- Age
- 5y ago
Newest
by launch date
Cigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men
- Price
- £37.69
- Rating
- 4.3/5
- Reviews
- 113
- Age
- 1y ago

Volenx Cigar Humidor Brown 30-35 for Cuban Cigars Desktop Cedar Wood Lined Humidor Cigar Box with Electronic Hygrometer and 2 PCS Humidifier
- Price
- £30.01
- Rating
- 4.3/5
- Reviews
- 503
- Age
- 1y ago

2 Layers Cigar Humidor for 25-30 Cigars Portable Humidor Cigar Travel Box with Hygrometer and Combination Lock Handcraft Pine Wood Cigar Case Gift for Men (Without Cigars Lighter & Cutter)
- Price
- £28.24
- Rating
- 3.9/5
- Reviews
- 46
- Age
- 1y ago

Cigar Lighter with Cigar V Cutter Torch Cigarette Lighter for Smoking Gifts for men without Butane
- Price
- £10.35
- Rating
- 4.4/5
- Reviews
- 170
- Age
- 1y ago

Cigar Ashtray Coaster Whiskey Glass Tray and Cigar Holder Wooden Ash Tray Slot to Hold Cigar Cigar Rest Cigar Cutter Cigar Accessory Set Gift for Men Dad Great Decor for Home
- Price
- £15.07
- Rating
- 4.4/5
- Reviews
- 101
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 rising
Sellers
43
Est. top-5 brand share
73%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
22%
- Cuba32%
- CIGARLOONG15%
- Friars13%
- W WIDMANN MILANO Party Fashion7%
- Marvero7%
- Volenx5%
Demand
Cigar search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Cigar search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- cigar270K/yr
- cigars141K/yr
- cuban cigars46K/yr
- cuban cigar6K/yr
Reviews and returns
What reviews say buyers love and hate about Cigar
We read the reviews and the return reasons for every product selling here.
“Does not work as advertised”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
22 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cigar questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









