cigar
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great£16.35avg listing price — sweet spot $15–$100
Review moat
Good828.31avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.44–£37.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad£35K£35K/yr · 463K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, cigar is a £35K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
cigar market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £65K–£82K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #170
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 0%
- Out of stock
- 5.7%
- Avg brand age
- 63 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
43
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
22%
- Cuba32%
- CIGARLOONG15%
- Friars13%
- W WIDMANN MILANO Party Fashion7%
- Marvero7%
- Volenx5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +20.6% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
Top cigar search terms
- cigar270K/yr
- cigars141K/yr
- cuban cigars46K/yr
- cuban cigar6K/yr
Top cigar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cuba Classic for Men by Champs 4 x 35 ml EDT Spray Set
Cuba£13.384.1★4,125 rev
CIGARLOONG Cigar Humidor Brown 20-25 Desktop Cedar Wood Lined Cigar Storage Box with Hygrometer and Humidifier (Small)
CIGARLOONG£27.044.4★134 rev
Friars Chocolate Cigar Gift Box - 3 Cigars 165G | Solid Belgian Milk Chocolate Cigars For Gifts for Birthday Celebration New Baby | Unusual Artisan Edible Chocolates Individually Wrapped
Friars£11.694.2★145 rev
Cigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men
Marvero£37.694.3★113 rev
Widmann Aptafêtes ? ac0257 ? Fake Cigar
W WIDMANN MILANO Party Fashion£2.444.1★645 rev
Newest
by launch dateCigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men
Marvero£37.69113 rev
Volenx Cigar Humidor Brown 30-35 for Cuban Cigars Desktop Cedar Wood Lined Humidor Cigar Box with Electronic Hygrometer and 2 PCS Humidifier
Volenx£30.01503 rev
2 Layers Cigar Humidor for 25-30 Cigars Portable Humidor Cigar Travel Box with Hygrometer and Combination Lock Handcraft Pine Wood Cigar Case Gift for Men (Without Cigars Lighter & Cutter)
Errum£28.2446 rev
Cigar Lighter with Cigar V Cutter Torch Cigarette Lighter for Smoking Gifts for men without Butane
GIFTORCH£10.35170 rev
Cigar Ashtray Coaster Whiskey Glass Tray and Cigar Holder Wooden Ash Tray Slot to Hold Cigar Cigar Rest Cigar Cutter Cigar Accessory Set Gift for Men Dad Great Decor for Home
Labeol£15.07101 rev
Trending
90-day click momentumCigar Humidor Leather Cedar Wood Cigar Case Travel Cigar Case with Cigar Lighter Humidifier Cigar Cutter Cigar Punch 3-in-1 | Portable Travel Cigar Humidor Cigar Accessories Set for Men
Marvero£37.694.3★
Friars Chocolate Cigar Gift Box - 3 Cigars 165G | Solid Belgian Milk Chocolate Cigars For Gifts for Birthday Celebration New Baby | Unusual Artisan Edible Chocolates Individually Wrapped
Friars£11.694.2★
Cuba Prestige for Men 4 Pc Gift Set - Classic Black Platinum Legacy EDT Spray 1.17oz Each
Cuba£17.984.4★
2 Layers Cigar Humidor for 25-30 Cigars Portable Humidor Cigar Travel Box with Hygrometer and Combination Lock Handcraft Pine Wood Cigar Case Gift for Men (Without Cigars Lighter & Cutter)
Errum£28.243.9★
Xinzistar 3 Tubes Cigar Case Humidor Cigar Box with Stainless Steel Cigar Cutter Leather Humidors with Cedar Wood Lining Cigar Holder Storage Accessories for Travel Outdoor (Brown)
Xinzistar£13.594.3★
What buyers say about cigar
What buyers praise and complain about, mined from review topics.What buyers love
“It's nicely spaced apart the quality of product is fair for cost”
“Great gift smells are amazing”
“Good value for money”
“Brilliant high quality Fragrances”
“A superb, stylish and sublime product”
“Works well”
“Excellent, very superior lighter”
“Great easy fit”
“As described, ideal for out fancy dress”
“As described”
What buyers complain about
“Does not work as advertised”
“Looks and feels more expensive”
“Can without the package and instructions”
“didnt work”
“Had no idea about all the set up I had to do that can take days”
“Complete rubbish”
“they dont last to long Ive ordered more refill for them”
“devider bottom draw is difficult to open so you have to pry alittle”
“The plastic window is very bendy”
“The little wooden dividers inside is just ridiculous as it doesnt do anything”
Top return reasons
Common questions
- Is cigar profitable to sell on Amazon United Kingdom?
- The niche generates £35K/yr across 16 tracked products. 90-day search growth is +20.6%. Flapen's verdict: Skip it (46/100).
- How competitive is the cigar niche?
- 13 brands and 43 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in cigar?
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Instructions/User Manual/Troubleshooting. The return rate is 1.3%.
- When does demand for cigar peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the cigar niche?
- Listings span £2.44–£37.69; the average listing price is £16.35 (sweet spot $15–$100). The average incumbent carries 828 reviews — the moat a new listing must climb.