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Christmas Presents for Women

Fail

Shoppers spend an estimated $0 a year here, so Christmas Presents for Women is a Fail.

Flapen Score
17
17 / 100
Ranks 2,481 of 2,481 Beauty niches · −30 vs the category median of 47
Market size
£0/yr327K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
100%top-5 click share · 3 brands · 8 sellers

Flapen Score

Christmas Presents for Women against its category

The dotted line is the Beauty average. Past it, Christmas Presents for Women is stronger. Inside it, weaker.

17Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Christmas Presents for Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Christmas Presents for Women 327K times last year and spent an estimated £0. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 17 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 327K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £0 a year.

Searches, last 12 months
327K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
0.0%
Market size, estimated
£0a year
Peak month
December694.3× the quietest month
Top search term
christmas presents for women278K searches a year

02 · Price

A sale here is worth £8.33.

Listings sell for £8.33 on average, from £7.57 to £8.88. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.33 that is £0 to £833 a year per listing.

Average price
£8.33under the $15 to $100 sweet spot
Price range
£7.57–£8.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£833
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.6% of listings are out of stock. The average listing ranks #8 within Bath & Body. It carries 10,753 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.6%
Average rank
#8in Bath & Body
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,753per listing
Listings tracked
3

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Christmas Presents for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

3 rising

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 147%
  • Brand 233%
  • Brand 320%

Demand

Christmas Presents for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Black Friday '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26OctNovDecJanFebMarJunAugSepOctNovDecJanFebMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 694.3×

Search terms

Top Christmas Presents for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • christmas presents for women278K/yr
  • christmas present for women19K/yr
  • womens christmas presents14K/yr
  • christmas for women9K/yr
  • womens christmas6K/yr
  • best christmas gifts for women1K/yr

Reviews and returns

What reviews say buyers love and hate about Christmas Presents for Women

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gifting Purpose”
42%of negative reviews mention “Smell”
0.3%of orders come back
“and because they smell so strong my black bin didn't have any nasty smells from it”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

23 topics

NegativePositive

FAQ

Common Christmas Presents for Women questions

Answered from the same tracked data.