christmas jumper
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great48%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.27avg listing price — sweet spot $15–$100
Price range
Good£4.10–£32.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,411.07avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Market size
Bad£0£0/yr · 6.2M searches
Growth
Bad-58.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, christmas jumper is a £0/yr Amazon United Kingdom market (6.2M searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
christmas jumper market data
- Units sold / yr
- 15K–20K
- avg 100–250/product
- Revenue / yr
- £214K–£285K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1,472
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 72%
- Out of stock
- 16.2%
- Avg brand age
- 37 months
- Avg seller age
- 180 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
52 rising
Sellers
113
Top-5 brand share
48%
Top 20: 81%
Top-5 click share
19%
Top 20: 45%
Open market
46%
- New Camp Ltd19%
- kraftd9%
- Amazon Essentials8%
- Generic6%
- Harry Potter6%
- NOROZE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -58.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2011.9×
Top christmas jumper search terms
- christmas jumper1.4M/yr
- christmas jumpers for women1.7M/yr
- christmas jumpers366K/yr
- women christmas jumper51K/yr
- christmas jumper women164K/yr
- womens christmas jumper123K/yr
- ladies christmas jumpers290K/yr
- womens christmas jumpers411K/yr
- xmas jumper102K/yr
- ladies xmas jumpers57K/yr
Top christmas jumper products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harry Potter Christmas Jumper Harry Letter H Knitted Unisex Blue Sweater
Harry Potter£32.974.7★104 rev
janisramone Womens Ladies New Unisex Christmas Reindeer Snowflake Novelty Knitted Unisex Xmas Jumper Sweater Top Red 12-14 UK
janisramone£14.014.2★527 rev
New Camp Ltd Womens Unisex Mens Jumper Christmas Xmas 2018 Novelty Fairisle Santa Party Sweater Jumper RED Snowman Exclusively to Sizes - S/M/L/XL/2XL/3XL/4XL
New Camp Ltd£10.394.2★215 rev
FeMereina Women Men 3D Ugly Christmas Sweaters Funny Christmas Tree Print Pullover Long Sleeve Knitted Xmas Sweater Jumper S-XL (White L)
FeMereina£10.111.0★2 rev
New Camp Ltd Womens Unisex Mens Jumper Christmas Xmas 2018 Novelty Fairisle Santa Party Sweater Jumper Santa Jingle Navy Exclusively to Sizes - S/M/L/XL/2XL/3XL/4XL
New Camp Ltd£8.254.4★6 rev
Newest
by launch date
Christmas T Shirt for Womens Funny Festive Printed Blouse Loose Fit Comfortable Xmas Pullover Ladies Short Sleeve Tshirts Christmas Crew Neck Casual Sweatshirts Basic Xmas Printed Tee (zB-Red XL)
Generic£7.484 rev
Christmas Jumpers Women Christmas Jumper Ladies Xmas Tops Comfortable Tunic Tops Sweatshirt Xmas Printed Warm and Comfort Loose Fit Womens Longline Jumpers Red
Generic£4.230 rev
kraftd Christmas Jumpers for Women Long Sleeve Casual Pullover Tshirts | Christmas Tops | Sweatshirt | Ladies Jumper (Navy M)
kraftd£11.9710 rev
kraftd Jumpers for Women Long Sleeve Printed Winter Outwear Casual Classic Ladies Sweatshirt for Fall Spring Christmas Holiday Parties Fashion Tops for Womens (RED/Pink/Green XS)
kraftd£12.196 rev
kraftd Jumpers for Women Long Sleeve Printed Winter Outwear Casual Classic Ladies Sweatshirt for Fall Spring Christmas Holiday Parties Fashion Tops for Womens (Black S)
kraftd£12.436 rev
Trending
90-day click momentumChristmas T Shirt for Womens Funny Festive Printed Blouse Loose Fit Comfortable Xmas Pullover Ladies Short Sleeve Tshirts Christmas Crew Neck Casual Sweatshirts Basic Xmas Printed Tee (zB-Red XL)
Generic£7.483.2★
FeMereina Women Men 3D Ugly Christmas Sweaters Funny Christmas Tree Print Pullover Long Sleeve Knitted Xmas Sweater Jumper S-XL (White L)
FeMereina£10.111.0★
Keepink Sparkly Christmas Jumpers for Women UK Oversized Round Neck Pullover Womens Glitter Christmas Tree Print Sweatshirt Ugly Xmas Sweater Holiday Party Tops Funny Outfits
Keepink£8.291.8★
OHS Mens Oversized Hoodie Blanket Ultra Soft Sherpa Fleece Winter Beer Christmas Jumper Snuggle Hoodie Warm Thermal Fluffy Wearable Hoodie Blanket for Men - One Size Navy Blue
OHS£13.174.6★
Harry Potter Christmas Jumper Harry Letter H Knitted Unisex Blue Sweater
Harry Potter£32.974.7★
What buyers say about christmas jumper
What buyers praise and complain about, mined from review topics.What buyers love
“Very high quality for the sweater”
“So comfy”
“Perfect fit for me”
“Absolutely perfect, Great value for It's price keeps you warm during this harsh winter”
“Good value product when you are getting the Jumper almost FREE”
“Fun”
“Soft”
“Lovely colour though”
“Great Christmas gift”
“Lovely light weight jumper”
What buyers complain about
“Jumper size is large”
“Cheap, plastic looking”
“Material VERY thin and flimsy”
“Material VERY thin and flimsy”
“Not Worth The Money”
“This was not in the least bit like the picture”
“Very thin and colour is not as bright as picture”
“in the past Ive had problems with sleeves being to short”
“Not warm at all”
Top return reasons
Common questions
- Is christmas jumper profitable to sell on Amazon United Kingdom?
- The niche generates £0/yr across 123 tracked products. 0 of 41 products launched in the last 360 days are still selling. 90-day search growth is -58.1%. Flapen's verdict: Skip it (45/100).
- How competitive is the christmas jumper niche?
- 52 brands and 113 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in christmas jumper?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.5%.
- When does demand for christmas jumper peak?
- Demand peaks in Nov–Dec; the busiest month runs 2011.9× the quietest.
- What does it cost to enter the christmas jumper niche?
- Listings span £4.10–£32.97; the average listing price is £14.27 (sweet spot $15–$100). The average incumbent carries 1,411 reviews — the moat a new listing must climb.