Christmas Gifts for Him

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

-20.4%

Conversion, latest week

0.7%

Market size, estimated

£143Ka year

Peak month

December143.6× the quietest month

Top search term

presents for him44K searches a year

Listings sell for £11.13 on average, from £4.89 to £24.76. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At £11.13 that is £3K to £6K a year per listing.

Average price

£11.13under the $15 to $100 sweet spot

Price range

£4.89–£24.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #24 within Bath & Body. It carries 6,064 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

8.4%

Average rank

#24in Bath & Body

Average rating

4.55 starsAmazon United Kingdom average 4.36 stars

Average reviews

6,064per listing

Listings tracked

27

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months