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Chopstick Curling Wand

Fail

The top 5 products take 80% of clicks, so Chopstick Curling Wand is a Fail.

Flapen Score
39
39 / 100
Ranks 2,047 of 2,481 Beauty niches · −8 vs the category median of 47
Market size
£84K/yr85K searches / yr
90-day growth
+5.0%search demand this quarter
Competition
80%top-5 click share · 8 brands · 32 sellers

Flapen Score

Chopstick Curling Wand against its category

The dotted line is the Beauty average. Past it, Chopstick Curling Wand is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chopstick Curling Wand market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chopstick Curling Wand 85K times last year and spent an estimated £84K. The top 5 brands take 93% of clicks. Demand peaks in Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £84K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
+5.0%
Conversion, latest week
7.1%
Market size, estimated
£84Ka year
Peak month
December1.7× the quietest month
Top search term
chopstick curling wand29K searches a year

02 · Price

A sale here is worth £14.05.

Listings sell for £14.05 on average, from £8.77 to £22.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £14.05 that is £4K to £7K a year per listing.

Average price
£14.05under the $15 to $100 sweet spot
Price range
£8.77–£22.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #22 within Styling Tools. It carries 1,957 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
8.2%
Average rank
#22in Styling Tools
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,957per listing
Listings tracked
12

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Chopstick Curling Wand products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

8 flat

Sellers

32

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

4%

  • Brand 131%
  • Brand 222%
  • Brand 317%
  • Brand 412%
  • Brand 511%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Chopstick Curling Wand search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.7×

Search terms

Top Chopstick Curling Wand search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chopstick curling wand29K/yr
  • thin curling wand17K/yr
  • chopstick curler14K/yr
  • small curling wand7K/yr
  • chop stick curling wand6K/yr
  • thin hair curler5K/yr
  • pencil curler3K/yr
  • 9mm curling wand4K/yr

Reviews and returns

What reviews say buyers love and hate about Chopstick Curling Wand

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Value For Money”
11%of negative reviews mention “Heating”
3.0%of orders come back
“it is not heating up again”
A buyer, on “Heating”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Chopstick Curling Wand questions

Answered from the same tracked data.