Is chopstick curling wand profitable to sell on Amazon United Kingdom?

The niche generates £84K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +5.0%. Flapen's verdict: Skip it (39/100).

How competitive is the chopstick curling wand niche?

8 brands and 32 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in chopstick curling wand?

Top complaints mined from reviews: Heating, Durability, Functionality-Overall. The return rate is 3.0%.

When does demand for chopstick curling wand peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the chopstick curling wand niche?

Listings span £8.77–£22.72; the average listing price is £14.05 (sweet spot $15–$100). The average incumbent carries 1,957 reviews — the moat a new listing must climb.

chopstick curling wand

Skip it

A concentrated shelf (top 5 take 80% of clicks) — this niche doesn't clear our bar today.

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Avg price

Good£14.05

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£8.77–£22.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay3.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,957.33

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+5.0%

90-day search growth — must beat 0% to launch

Market size

Bad£84K

£84K/yr · 85K searches

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad80%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, chopstick curling wand is a £84K/yr Amazon United Kingdom market (85K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

chopstick curling wand market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £70K–£84K; units × avg price
Conversion rate: 7.1%
Avg BSR: #22
Page quality: 0%
Prime: 92%
Sponsored: 67%
Out of stock: 8.2%
Avg brand age: 37 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Bauer Professional31%
UNOBEY22%
JAETON17%
YEGUBEGU12%
CHOPSTICK STYLER11%
BaByliss3%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — +5.0% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top chopstick curling wand search terms

chopstick curling wand29K/yr +1.9%7.7% conv.
thin curling wand17K/yr +11.1%5.5% conv.
chopstick curler14K/yr -1.4%6.1% conv.
small curling wand7K/yr +25.1%4.3% conv.
chop stick curling wand6K/yr +15.3%8.8% conv.
thin hair curler5K/yr -2.1%5.3% conv.
pencil curler3K/yr +18.1%5.3% conv.
9mm curling wand4K/yr -14.9%6.9% conv.

All search terms

Top chopstick curling wand products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bauer 38860 Slimline Curling Wand/TourmaPro Styler/Curls for All Hair Types/Ultra Slim 9mm Barrel / 200 Heat / 360 Swivel Cord/Cool Touch Tip

Bauer Professional£8.774.4★2,168 rev

Curling Wand 9mm Thin Curling Iron Tight Curls Ultra Skinny Ceramic Barrel Hair Curler for Long & Short Hair with Heat Glove Dual Voltage

UNOBEY£12.364.3★261 rev

YEGUBEGU Curling Wand Iron 9mm Ceramic Hair Curler for Short & Long Hair 14 Temp (100-230C) Small Curling Tongs for Tight Long Lasting Curls Dual Voltage for Travel

YEGUBEGU£16.484.4★129 rev

CHOPSTICK STYLER Heroine Curling Wand 10mm Super Skinny Rectangular Ceramic Barrel for Tight Long Lasting Chopstick Curls for Long & Short Hair with Heat Glove

CHOPSTICK STYLER£16.454.5★4,687 rev

Curling Wand 9MM Thin Curling Iron Tight Curls LCD Display 100-230C Tourmaline Ceramic Barrel 30 Second Heat Up Long&Short Hair Culer Pro Curling Tongs (Rose Gold)

JAETON£13.674.3★2,004 rev

Newest

by launch date

YEGUBEGU Curling Wand Iron 9mm Ceramic Hair Curler for Short & Long Hair 14 Temp (100-230C) Small Curling Tongs for Tight Long Lasting Curls Dual Voltage for Travel

YEGUBEGU£16.48129 rev

9mo ago

Curling Wand 9mm Thin Curling Iron Tight Curls Ultra Skinny Ceramic Barrel Hair Curler for Long & Short Hair with Heat Glove Dual Voltage

UNOBEY£12.36261 rev

1y ago

Bauer Professional TourmaPro Slimline Curling Wand/Ultra Slim 9mm Barrel / 200 Heat 360 Swivel Cord and Cool Touch Tip/Grey & Gold

Bauer Professional£9.932,168 rev

1y ago

Curling Wand 13mm Professional Ceramic Hair Curling Iron for Short to Long Hair Styler Curler Rapid Heating with Glove Dual Voltage

UNOBEY£12.47169 rev

2y ago

Curling Wand 9MM Thin Curling Iron Tight Curls for All Hair Types Tourmaline Ceramic Barrel 30-Second Heat-Up Long&Short Hair Culer Pro Curling Tongs

JAETON£13.642,004 rev

3y ago

What buyers say about chopstick curling wand

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money28%

“Amazing value”

Ease Of Use21%

“Easy to use with the hair gripper”

Quality-Overall17%

“This is better than any fancy brands I've had”

Advertised Vs Actual Product8%

“Does the job”

Weight Light7%

“The wand feels light”

Heating Element5%

“gets hot quickly”

Gifting Purpose2%

“Free gifts were so nice”

Shape/Style1%

“structured look”

Design-Overall1%

“Design-wise, it feels lightweight and easy to handle”

Durability1%

“It combines durability, versatility, and professional-style performance at a reasonable price, making it ideal for anyone who wants tight, lasting curls without splashing out on a salon tool”

What buyers complain about

Heating11%

“it is not heating up again”

Durability10%

“Broke after 1 use”

Functionality-Overall9%

“dosnt work”

Damage/Burn Hair9%

“Burnt Fingers - Dreadful Product”

Heating Element7%

“No heat gard”

Add-Ons/Attachments6%

“Even some of the more expensive models do not have a brush attachment”

Size-Overall6%

“flex frustratingly short”

Grip6%

“you do need to take small sections or it wont grab properly”

Ease Of Use4%

“found it difficult to use”

Advertised Vs Actual Product3%

“Not what I thought it would be”

Top return reasons

Size-Overall27%

Heating11%

Functionality-Overall10%

Hair Curling8%

Thin7%

Quality-Overall5%

Damage/Burn Hair5%

Ease Of Use3%