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Choco Musk

Fail

Prices span $3.49–$11.11, mostly outside the sweet spot, so Choco Musk is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£66K/yr180K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
73%top-5 click share · 8 brands · 52 sellers

Flapen Score

Choco Musk against its category

The dotted line is the Beauty average. Past it, Choco Musk is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Choco Musk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Choco Musk 180K times last year and spent an estimated £66K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
6.3%
Market size, estimated
£66Ka year
Peak month
November3.3× the quietest month
Top search term
choco musk76K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £3.49 to £11.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.75 that is £6K to £7K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£3.49–£11.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #262 within Fragrances. It carries 2,674 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
69%
Out of stock, average day
0.6%
Average rank
#262in Fragrances
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,674per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Choco Musk products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£26K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

52

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

6%

  • Crown Perfumes42%
  • Al-Rehab25%
  • ESTRÄDÄ11%
  • SAPPHIRE'S CHOICE7%
  • MMC Gifts5%
  • Home and Living4%
  • Open — no brand owns it (2 brands, 6%)

Demand

Choco Musk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Choco Musk search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • choco musk76K/yr
  • al-rehab26K/yr
  • choco musk perfume24K/yr
  • al rehab13K/yr
  • al rehab perfume oil9K/yr
  • crown perfumes10K/yr
  • al rehab choco musk5K/yr
  • al rehab perfume3K/yr
  • coco musk3K/yr
  • chocolate musk3K/yr

Reviews and returns

What reviews say buyers love and hate about Choco Musk

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.3%of orders come back
“It doesnt smell good at all”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Choco Musk questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data