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Choco Musk

Fail

Prices span $3.49–$11.11, mostly outside the sweet spot, so Choco Musk is a Fail.

Flapen Score
38
38 / 100
Ranks 2,131 of 2,481 Beauty niches · −9 vs the category median of 47
Market size
£66K/yr180K searches / yr
90-day growth
-20.8%search demand this quarter
Competition
73%top-5 click share · 8 brands · 52 sellers

Flapen Score

Choco Musk against its category

The dotted line is the Beauty average. Past it, Choco Musk is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Choco Musk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Choco Musk 180K times last year and spent an estimated £66K. The top 5 brands take 91% of clicks. Demand peaks in Sep–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 180K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -20.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
180K
Growth, 90 days vs prior 90
-20.8%
Conversion, latest week
6.3%
Market size, estimated
£66Ka year
Peak month
November3.3× the quietest month
Top search term
choco musk76K searches a year

02 · Price

A sale here is worth £5.75.

Listings sell for £5.75 on average, from £3.49 to £11.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £5.75 that is £6K to £7K a year per listing.

Average price
£5.75under the $15 to $100 sweet spot
Price range
£3.49–£11.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

31% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #262 within Fragrances. It carries 2,674 reviews at 4.14 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
69%
Out of stock, average day
0.6%
Average rank
#262in Fragrances
Average rating
4.14 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,674per listing
Listings tracked
13

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
54 months

Products

Top Choco Musk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

Brands

8 rising

Sellers

52

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

6%

  • Brand 142%
  • Brand 225%
  • Brand 311%
  • Brand 47%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (2 brands, 6%)

Demand

Choco Musk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep, Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Choco Musk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • choco musk76K/yr
  • al-rehab26K/yr
  • choco musk perfume24K/yr
  • al rehab13K/yr
  • al rehab perfume oil9K/yr
  • crown perfumes10K/yr
  • al rehab choco musk5K/yr
  • al rehab perfume3K/yr
  • coco musk3K/yr
  • chocolate musk3K/yr

Reviews and returns

What reviews say buyers love and hate about Choco Musk

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
42%of negative reviews mention “Smell”
0.3%of orders come back
“It doesnt smell good at all”
A buyer, on “Smell”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Choco Musk questions

Answered from the same tracked data.