Is chilblain cream profitable to sell on Amazon United Kingdom?

The niche generates £39K/yr across 16 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -86.5%. Flapen's verdict: Skip it (34/100).

How competitive is the chilblain cream niche?

8 brands and 39 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 95% of demand.

What do buyers complain about in chilblain cream?

Top complaints mined from reviews: Functionality-Overall, Smell, Allergies. The return rate is 0.1%.

When does demand for chilblain cream peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 28.5× the quietest.

What does it cost to enter the chilblain cream niche?

Listings span £4.34–£15.19; the average listing price is £9.84 (sweet spot $15–$100). The average incumbent carries 449 reviews — the moat a new listing must climb.

chilblain cream

Skip it

Soft demand (-86.5% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Review moat

Great448.75

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Okay£9.84

avg listing price — sweet spot $15–$100

Competition

Bad71%

top-5 click share — a locked-up shelf

Brand share

Bad95%

top-5 brand share — brand-locked demand

Market size

Bad£39K

£39K/yr · 72K searches

Price range

Bad£4.34–£15.19

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-86.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, chilblain cream is a £39K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 34/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

chilblain cream market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £49K–£59K; units × avg price
Conversion rate: 5.5%
Avg BSR: #958
Page quality: 0%
Prime: 94%
Sponsored: 63%
Out of stock: 4.5%
Avg brand age: 78 months
Avg seller age: 181 days

Competition & brand share

The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

Veil Cover Cream68%
Akileine14%
J PICKLES & SONS9%
OPTIMA2%
KOAHDE2%
SEMINISMAR2%
Open — no brand owns it (2 brands, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -86.5% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 28.5×

Open Trend

Top chilblain cream search terms

chilblain cream27K/yr -86.5%8.8% conv.
balmosa cream15K/yr -82.0%1.6% conv.
chilblains treatment for toes10K/yr -85.4%12.3% conv.
chilblains treatment8K/yr -92.3%10.7% conv.
chilblain cream for toes4K/yr -88.5%10.9% conv.
balmosa cream for chilblains5K/yr -92.6%9.3% conv.
chilblains cream3K/yr -88.7%11.3% conv.

All search terms

Top chilblain cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pernioderm Max Relief Chilblains Cream 50ml | Intense Relief Formula for Irritated Sore Skin | Zinc Witch Hazel & Tea Tree

Veil Cover Cream£8.734.4★76 rev

Pernioderm Chilblains Relief Cream Intense 100g | Instant irritation pain relief for hands feet and face

Veil Cover Cream£11.024.3★85 rev

Akileine Winter Cream 75ml

Akileine£9.554.4★1,335 rev

SNOWFIRE HEALING TABLET FOR CHAPPED HANDS AND CHILBLAINS 18G

J PICKLES & SONS£7.084.6★225 rev

Veil Cover Cream Pernioderm Original Chilblains Relief Cream 50ml Witch Hazel & Calamine formula to reduce irritation instantly

Veil Cover Cream£8.324.1★402 rev

Newest

by launch date

Chilblain Cream Cracked Skin Repair Cream Cracking Cream Cream Winter Anti-Cracking ChilblainCream-Anti-Cracking Foot RepairCream 30G

SEMINISMAR£8.440 rev

7mo ago

100ml Chilblain Cream Cracking Cream Cracked Skin Repair Cream Nourishing Cream Effectively soothe skin For skins on hands and feet

YOLONCE£5.3226 rev

11mo ago

KOAHDE Cracked Skin Repair Cream Chilblain Cream-Anti-Cracking Foot Cream for Cracked Heels and Dry Skin Cracked Heel Repair Cream Cracking Creams 40G 1PC

KOAHDE£5.622 rev

12mo ago

Pernioderm Chilblains Relief Cream Intense 100g | Instant irritation pain relief for hands feet and face

Veil Cover Cream£11.0285 rev

1y ago

Pernioderm Max Relief Chilblains Cream 50ml | Intense Relief Formula for Irritated Sore Skin | Zinc Witch Hazel & Tea Tree

Veil Cover Cream£8.7376 rev

2y ago

What buyers say about chilblain cream

What buyers praise and complain about, mined from review topics.

What buyers love

Efficiency21%

“It is so effective”

Quality-Overall17%

“Very good cream”

Advertised Vs Actual Product15%

“As Advertised”

Value For Money13%

“Good Value for Money”

Moist/Dry5%

“Soothes the chilbains”

Cold Relief3%

“Really good for red nose due to cold and flu”

Suitability Combination Skin2%

“And the oil creates a barrier to protect the skin”

Ease Of Application2%

“Easy to apply”

Functionality-Overall2%

“It worked for me when other things didn't”

Allergies2%

“Eases the itching”

What buyers complain about

Functionality-Overall21%

“Didnt work at all”

Smell12%

“smells horrible, literally awful”

Allergies8%

“inflamed specially around my toes”

Value For Money8%

“Not worth the money”

Size-Overall5%

“need smaller tube for travelling”

Quality-Overall5%

“Cheap bottle opener that wouldnt pump”

Thickness5%

“Not as thick as I expected”

Moist/Dry5%

“It wasn't any different than just moisturiser I think”

Instructions/User Manual/Troubleshooting5%

“No instructions in English”

Skin Health3%

“making my skin extremely painful”

Top return reasons

Functionality-Overall21%

Motor Power16%

Advertised Vs Actual Product11%

Smell11%

Quality-Overall11%

Adhesion/Stickiness8%