Is cherry perfume profitable to sell on Amazon United Kingdom?

The niche generates £76K/yr across 59 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (50/100).

How competitive is the cherry perfume niche?

12 brands and 83 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in cherry perfume?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.2%.

When does demand for cherry perfume peak?

Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the cherry perfume niche?

Listings span £3.41–£194.52; the average listing price is £17.63 (sweet spot $15–$100). The average incumbent carries 489 reviews — the moat a new listing must climb.

cherry perfume

Worth a look

Shows low returns (0.2%), but soft demand (-14.6% this quarter) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Competition

Great33%

top-5 click share — an open shelf

Avg price

Great£17.63

avg listing price — sweet spot $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Great489.49

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£3.41–£194.52

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£76K

£76K/yr · 271K searches

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cherry perfume is a £76K/yr Amazon United Kingdom market (271K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

cherry perfume market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: £88K–£106K; units × avg price
Conversion rate: 1.6%
Avg BSR: #436
Page quality: 0%
Prime: 20%
Sponsored: 86%
Out of stock: 5.5%
Avg brand age: 55 months
Avg seller age: 153 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

12 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

33%

Top 20: 68%

Open market

Amour Scents75%
POWER FRAGRANCES6%
SAPPHIRE'S CHOICE5%
Fragrance World3%
Tom Ford3%
MILTON-LLOYD2%
Open — no brand owns it (6 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 83 weeks — -14.6% search growth over the last 90 days.

Peak months: Jul, Aug, Sep, Oct, Nov, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top cherry perfume search terms

amour scents110K/yr -9.4%1.3% conv.
lost cherry perfume29K/yr -27.0%1.8% conv.
amour scents women17K/yr -7.5%2.6% conv.
perfume dupes11K/yr +33.7%0.7% conv.
perfume extract for women27K/yr -59.4%0.1% conv.
dupe perfume10K/yr +15.7%0.5% conv.
tom ford lost cherry16K/yr -31.0%1.0% conv.
amour scents men10K/yr +13.8%1.8% conv.
perfume dupe7K/yr +8.2%1.0% conv.
lost cherry9K/yr -20.8%1.2% conv.

All search terms

Top cherry perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amour Scents Lost Cherry Inspired Alternative Perfume Extrait De Parfum Fragrances For Men & Women - Long Lasting Fragrance Sophisticated Luxury Aroma - Forbidden Cherry (50ml)

Amour Scents£14.734.2★753 rev

Amour Scents - Black Opiem - Midnight Guilt Extrait De Parfum - Womens Long-Lasting Dupe Perfume - Alternative Fragrances for Lasting Allure and Sensuous Appeal - (50ml)

Amour Scents£12.264.3★687 rev

Baccarat Rough 540 - Inspired by Alternative Perfume Extrait De Parfum Luxurious Roulette 540 Long Lasting Fragrance for Men & Women - Roulette 540 (50ml)

Amour Scents£15.153.8★748 rev

Lost Cherry- Inspired Alternative Strong Vegan Friendly Perfume Spray (EDP) Extrait De Parfum Unisex Fragrances For Men & Women- 50ml Cherry Power Fragrances (Made in UK)

POWER FRAGRANCES£16.864.6★76 rev

Alien - Ultra Long Lasting Designer Inspired Dupe Fragrances - 30% Oil Concentration Perfume Luxury Extrait De Parfum Scents for Women Aftershave Cologne - Abduction (50ml)

Amour Scents£12.404.3★631 rev

Newest

by launch date

The Discovery Set - 20 Designer Inspired Luxury Fragrance Samples Extrait De Parfum Long Lasting Perfume For Men Alternative Scents Aftershave Tester Gift Set (Men Set)

Amour Scents£16.621 rev

1mo ago

Paradoxe - Inspired by Alternative Perfume Extrait De Parfum Luxurious Long Lasting Fragrance for Women - Paradox (50ml)

Amour Scents£12.318 rev

3mo ago

Sapphires choice Valentine Milano Perfume | Valentine Milano Eau De Parfum for Women 100ml with Perfume Oil | Vanilla Bergamot and Jasmine Fragrance | Perfume for Women 100ml

SAPPHIRE'S CHOICE£6.43395 rev

1y ago

FM World Pure 20 EDP Best Seller!!! Flowerbomb-Inspired Alternative Perfume for Women Long-lasting Perfume with Bold and Feminine Scent 50ml Ideal for Special Occasions and Gifting

FM World£15.7920 rev

1y ago

Lost Cherry- Inspired Alternative Strong Vegan Friendly Perfume Spray (EDP) Extrait De Parfum Unisex Fragrances For Men & Women- 50ml Cherry Power Fragrances (Made in UK)

POWER FRAGRANCES£16.8676 rev

2y ago

What buyers say about cherry perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell68%

“Light fragrance”

Value For Money10%

“Worth the money”

Durability4%

“Lasts well”

Quality-Overall2%

“bit it was cheap so no complaints”

Gifting Purpose2%

“Presented nicely too”

Advertised Vs Actual Product2%

“To receive what is advertised”

Size-Overall2%

“I liked the compact size”

Design-Overall1%

“Nice bottle design”

Texture/Consistency-Overall0%

“creamy”

Suitability Dry Skin0%

“Its gonna stay more than you think like a long lasting in your skin for a very long time”

What buyers complain about

Smell46%

“Unpleasant smell”

Durability14%

“does not last”

Value For Money5%

“Waste of money”

Quality-Overall4%

“Cheap Cheap Cheap”

Strength4%

“isnt strong and doesnt last”

Advertised Vs Actual Product1%

“Misrepresentation”

Leak-Proof1%

“now it just leaks”

Alcohol Content1%

“it seems to contain more alcohol than perfume”

Ingredients-Overall1%

“to me its not a medicinal cherry”

Natural Resource Wastage1%

“Waste of money”

Top return reasons

Smell66%

Leak-Proof6%

Durability5%

Advertised Vs Actual Product4%

Quality-Overall4%

Defective Material/Parts4%

Size-Overall3%