Cheap Toys

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months

127K

Growth, 90 days vs prior 90

-11.6%

Conversion, latest week

2.1%

Market size, estimated

£10Ka year

Peak month

December4.9× the quietest month

Top search term

small gifts for kids31K searches a year

Listings sell for £3.93 on average, from £0.80 to £13.03. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £3.93 that is £0 to £393 a year per listing.

Average price

£3.93under the $15 to $100 sweet spot

Price range

£0.80–£13.03

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

£0–£393

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #29 within Bath & Body. It carries 4,807 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

97%

Out of stock, average day

7.6%

Average rank

#29in Bath & Body

Average rating

4.42 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,807per listing

Listings tracked

35

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

40 months