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Charlotte Tilbury Magic Cream

Fail

The top 5 brands take 100% of clicks, so Charlotte Tilbury Magic Cream is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£188K/yr89K searches / yr
90-day growth
-24.7%search demand this quarter
Competition
80%top-5 click share · 2 brands · 92 sellers

Flapen Score

Charlotte Tilbury Magic Cream against its category

The dotted line is the Beauty average. Past it, Charlotte Tilbury Magic Cream is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charlotte Tilbury Magic Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charlotte Tilbury Magic Cream 89K times last year and spent an estimated £188K. All 2 brands take every click. Demand peaks in Mar–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 89K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £188K a year.

Searches, last 12 months
89K
Growth, 90 days vs prior 90
-24.7%
Conversion, latest week
4.9%
Market size, estimated
£188Ka year
Peak month
December2.8× the quietest month
Top search term
charlotte tilbury magic cream87K searches a year

02 · Price

A sale here is worth £43.53.

Listings sell for £43.53 on average, from £12.19 to £127.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £43.53 that is £11K to £22K a year per listing.

Average price
£43.53inside the $15 to $100 sweet spot
Price range
£12.19–£127.53
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£11K–£22K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 58% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #876 within Body. It carries 1,121 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
58%
Out of stock, average day
11.2%
Average rank
#876in Body
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,121per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Charlotte Tilbury Magic Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Brand 198%
  • Brand 22%

Demand

Charlotte Tilbury Magic Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.8×

Reviews and returns

What reviews say buyers love and hate about Charlotte Tilbury Magic Cream

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Moist/Dry”
15%of negative reviews mention “Value For Money”
0.1%of orders come back
“Quite expensive”
A buyer, on “Value For Money”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Charlotte Tilbury Magic Cream questions

Answered from the same tracked data.