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charlotte tilbury magic cream

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 38Growth 13Conversion 57Competition 17Returns 100Price range 74Avg price 95Brand share 0Review moat 59Quality gap 62

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible£43.53

avg listing price — sweet spot $15–$100

Price range

Good£12.19–£127.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,121.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay£188K

£188K/yr · 89K searches

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-24.7%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, charlotte tilbury magic cream is a £188K/yr Amazon United Kingdom market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

charlotte tilbury magic cream market data

Units sold / yr
4K–5K
avg 250–500/product
Revenue / yr
£174K–£218K
units × avg price
Conversion rate
4.9%
Avg BSR
#876
Page quality
0%
Prime
58%
Sponsored
25%
Out of stock
11.2%
Avg brand age
60 months
Avg seller age
145 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 falling

Sellers

92

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Charlotte Tilbury98%
  • medicube2%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.7% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 2.8×

Top charlotte tilbury magic cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£19K20%£38K30%£56K40%£75K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

What buyers say about charlotte tilbury magic cream

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry19%

“Fantastic moisturiser”

Suitability Combination Skin11%

“Great product, skin feels so good”

Quality-Overall11%

“Luxury quality at affordable price”

Soft Feel11%

“Skin is so soft”

Suitability Dry Skin8%

“Thick and luxurious for dry or mature skin, it absorbed well with no irritation and left my skin feeling plump and hydrated”

Value For Money6%

“fantastic value”

Brightness/Shine/Glow6%

“has a lovely glow”

Smell4%

“fresh smelling”

Absorbency4%

“easily absorbed”

Texture/Consistency-Overall4%

“A good consistency”

What buyers complain about

Value For Money15%

“Quite expensive”

Smell7%

“subtle smell”

Suitability Dry Skin7%

“Definitely not what describes, the product is making my skin worse and very dry, not what I would recommend”

Allergies7%

“Not nice and irritating”

Adhesion/Stickiness6%

“it gives you sticky fingers after applying it”

Size-Overall5%

“Small”

Moist/Dry4%

“didnt feel much moisture”

Quality-Overall4%

“Product was so bad”

Oily/Greasy3%

“Greasy if get on your hair”

Skin Health3%

“Doesnt feel nice on the skin”

Top return reasons

Smell13%
Suitability Combination Skin11%
Quality-Overall9%
Size-Overall7%
Advertised Vs Actual Product6%
Ingredients-Overall5%
Value For Money5%
Texture/Consistency-Overall5%
Product Condition4%
Functionality-Overall4%

Common questions

Is charlotte tilbury magic cream profitable to sell on Amazon United Kingdom?
The niche generates £188K/yr across 12 tracked products. 90-day search growth is -24.7%. Flapen's verdict: Skip it (43/100).
How competitive is the charlotte tilbury magic cream niche?
2 brands and 92 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in charlotte tilbury magic cream?
Top complaints mined from reviews: Value For Money, Smell, Suitability Dry Skin. The return rate is 0.1%.
When does demand for charlotte tilbury magic cream peak?
Demand peaks in Mar–Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the charlotte tilbury magic cream niche?
Listings span £12.19–£127.53; the average listing price is £43.53 (sweet spot $15–$100). The average incumbent carries 1,121 reviews — the moat a new listing must climb.