Charlie Perfume
FailShoppers spend an estimated $42K a year here, so Charlie Perfume is a Fail.
- Flapen Score
- 41 / 100Ranks 1,867 of 2,481 Beauty niches · −6 vs the category median of 4741
- Market size
- £42K/yr45K searches / yr
- 90-day growth
- -1.5%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 52 sellers
Flapen Score
Charlie Perfume against its category
The dotted line is the Beauty average. Past it, Charlie Perfume is stronger. Inside it, weaker.
Market
The Charlie Perfume market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Charlie Perfume 45K times last year and spent an estimated £42K. The top 5 brands take 88% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
An estimated 10.7% of those searches ended in a purchase.
Shoppers searched for this 45K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 45K
- Growth, 90 days vs prior 90
- -1.5%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £42Ka year
- Peak month
- December6.8× the quietest month
- Top search term
- charlie red perfume24K searches a year
02 · Price
A sale here is worth £8.81.
Listings sell for £8.81 on average, from £0.83 to £18.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.81 that is £2K to £4K a year per listing.
- Average price
- £8.81under the $15 to $100 sweet spot
- Price range
- £0.83–£18.50
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
38% of listings pay for placement with sponsored ads. 62% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #291 within Fragrances. It carries 520 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 38%
- Prime listings
- 62%
- Out of stock, average day
- 0.0%
- Average rank
- #291in Fragrances
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 520per listing
- Listings tracked
- 13
04 · Newcomers
0 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 79 months on average, so the names here are established.
- Launched, last 12 months
- 4
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 79 months
Products
Top Charlie Perfume products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Revlon Charlie Red EDT Spray 3.4 oz - 100 ml
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago

Charlie Red Body Fragrance 75ml
- Price
- £0.90
- Rating
- 4.7/5
- Reviews
- 1,103
- Age
- 16y ago

Charlie Red Eau De Toilette Natural Spray 100ml
- Price
- £4.90
- Rating
- 4.5/5
- Reviews
- 1,939
- Age
- 17y ago

Charlie Red 2-Pack Body Spray 75ml and Eau De Toilette Womens Perfume 100ml. Body Sprays and Perfume for Women. Perfume and Body Spray Set for Women on the Go.
- Price
- £18.31
- Rating
- 4.6/5
- Reviews
- 82
- Age
- 3y ago

CHARLIE EDT EAU DE TOILETTE FRAICHE WHITE RED SILVER BLUE PERFUME SPRAY 100ml
- Price
- £5.70
- Rating
- 4.4/5
- Reviews
- 346
- Age
- 6y ago
Trending
estimated 90-day click momentum
Charlie Eau Fraiche Red Eau de Toilette 100ml Pack of 3
- Price
- £12.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Charlie Red Eau De Toilette Natural Spray Citrus 100 ml
- Price
- £5.91
- Rating
- 4.4/5
- Reviews
- 64
- Age
- 19y ago

Charlie EDT Red Eau de Toilette 100ml Pack of 3
- Price
- £14.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Charlie Perfume & Body Spray Gift Sets for Women Eau de Toilette & Body Fragrance Bundles 5 Curated Sets Available (Classic Red Set)
- Price
- £15.02
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

Charlie Perfume Gift Set for Her Charlie Red & Charlie Blue 100ml Fragrances with 2 Lavarion Refillable Travel Atomisers Fragrance Gift Bundle by Lavarion
- Price
- £18.50
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 5mo ago
Newest
by launch date
Charlie Eau Fraiche Red Eau de Toilette 100ml Pack of 3
- Price
- £12.69
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 2mo ago

Charlie EDT Red Eau de Toilette 100ml Pack of 3
- Price
- £14.28
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

Charlie Perfume & Body Spray Gift Sets for Women Eau de Toilette & Body Fragrance Bundles 5 Curated Sets Available (Classic Red Set)
- Price
- £15.02
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 5mo ago

Charlie Perfume Gift Set for Her Charlie Red & Charlie Blue 100ml Fragrances with 2 Lavarion Refillable Travel Atomisers Fragrance Gift Bundle by Lavarion
- Price
- £18.50
- Rating
- 4.2/5
- Reviews
- 8
- Age
- 5mo ago

Revlon Charlie Red EDT Spray 3.4 oz - 100 ml
- Price
- £8.10
- Rating
- 4.5/5
- Reviews
- 74
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
52
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
9%
- zaizah40%
- Charlie30%
- SAESR9%
- Generic6%
- WOOTONG4%
- Lavarion4%
- Open — no brand owns it (3 brands, 9%)
Demand
Charlie Perfume search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.8×
Reviews and returns
What reviews say buyers love and hate about Charlie Perfume
We read the reviews and the return reasons for every product selling here.
“Cheap nasty fragrance”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Charlie Perfume questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









