Is charlie perfume profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (41/100).

How competitive is the charlie perfume niche?

9 brands and 52 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in charlie perfume?

Top complaints mined from reviews: Smell, Durability, Strength. The return rate is 0.1%.

When does demand for charlie perfume peak?

Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.

What does it cost to enter the charlie perfume niche?

Listings span £0.83–£18.50; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.

charlie perfume

Skip it

A small market ($42K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great10.7%

search→purchase rate — share of searches ending in a sale

Review moat

Good519.92

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Growth

Bad-1.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£8.81

avg listing price — sweet spot $15–$100

Price range

Bad£0.83–£18.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Bad77%

top-5 click share — a locked-up shelf

Market size

Bad£42K

£42K/yr · 45K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, charlie perfume is a £42K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 41/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

charlie perfume market data

Units sold / yr: 4K–5K; avg 250–500/product
Revenue / yr: £35K–£44K; units × avg price
Conversion rate: 10.7%
Avg BSR: #291
Page quality: 0%
Prime: 62%
Sponsored: 38%
Out of stock: 0.0%
Avg brand age: 79 months
Avg seller age: 160 days

Competition & brand share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

zaizah40%
Charlie30%
SAESR9%
Generic6%
WOOTONG4%
Lavarion4%
Open — no brand owns it (3 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 6.8×

Open Trend

Top charlie perfume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revlon Charlie Red EDT Spray 3.4 oz - 100 ml

zaizah£8.104.5★74 rev

Charlie Red Body Fragrance 75ml

Charlie£0.904.7★1,103 rev

Charlie Red Eau De Toilette Natural Spray 100ml

Charlie£4.904.5★1,939 rev

Charlie Red 2-Pack Body Spray 75ml and Eau De Toilette Womens Perfume 100ml. Body Sprays and Perfume for Women. Perfume and Body Spray Set for Women on the Go.

SAESR£18.314.6★82 rev

CHARLIE EDT EAU DE TOILETTE FRAICHE WHITE RED SILVER BLUE PERFUME SPRAY 100ml

WOOTONG£5.704.4★346 rev

Newest

by launch date

Charlie Eau Fraiche Red Eau de Toilette 100ml Pack of 3

Generic£12.692 rev

2mo ago

Charlie EDT Red Eau de Toilette 100ml Pack of 3

Generic£14.280 rev

2mo ago

Charlie Perfume & Body Spray Gift Sets for Women Eau de Toilette & Body Fragrance Bundles 5 Curated Sets Available (Classic Red Set)

SAESR£15.022 rev

5mo ago

Charlie Perfume Gift Set for Her Charlie Red & Charlie Blue 100ml Fragrances with 2 Lavarion Refillable Travel Atomisers Fragrance Gift Bundle by Lavarion

Lavarion£18.508 rev

5mo ago

Revlon Charlie Red EDT Spray 3.4 oz - 100 ml

zaizah£8.1074 rev

1y ago

What buyers say about charlie perfume

What buyers praise and complain about, mined from review topics.

What buyers love

Smell69%

“it smells divine”

Value For Money12%

“Great value”

Quality-Overall5%

“Good Product”

Advertised Vs Actual Product4%

“Product as described”

Gifting Purpose2%

“Great for a gift”

Durability2%

“Long lasting”

Ease Of Use1%

“The ease to get what I want”

Comfort-Overall1%

“Perfect for everyday wear”

What buyers complain about

Smell43%

“Cheap nasty fragrance”

Durability13%

“Doesn't last”

Strength7%

“Weak”

Size-Overall7%

“Small”

Advertised Vs Actual Product7%

“false information from Revlon”

Value For Money6%

“It's a bit pricey on amazon though”

Top return reasons

Smell54%

Advertised Vs Actual Product11%

Defective Material/Parts11%

Leak-Proof5%

Motor Power5%

Value For Money5%

Weight Heavy5%

Strength1%

Durability1%

Color1%

Common questions

Is charlie perfume profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 13 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -1.5%. Flapen's verdict: Skip it (41/100).
How competitive is the charlie perfume niche?: 9 brands and 52 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
What do buyers complain about in charlie perfume?: Top complaints mined from reviews: Smell, Durability, Strength. The return rate is 0.1%.
When does demand for charlie perfume peak?: Demand peaks in Nov–Dec; the busiest month runs 6.8× the quietest.
What does it cost to enter the charlie perfume niche?: Listings span £0.83–£18.50; the average listing price is £8.81 (sweet spot $15–$100). The average incumbent carries 520 reviews — the moat a new listing must climb.