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Charcoal Face Wash

Fail

Prices span $3.02–$13.40, mostly outside the sweet spot, so Charcoal Face Wash is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£48K/yr73K searches / yr
90-day growth
-16.0%search demand this quarter
Competition
64%top-5 click share · 7 brands · 163 sellers

Flapen Score

Charcoal Face Wash against its category

The dotted line is the Beauty average. Past it, Charcoal Face Wash is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Charcoal Face Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Charcoal Face Wash 73K times last year and spent an estimated £48K. The top 5 brands take 97% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-16.0%
Conversion, latest week
10.9%
Market size, estimated
£48Ka year
Top search term
charcoal face wash20K searches a year

02 · Price

A sale here is worth £6.02.

Listings sell for £6.02 on average, from £3.02 to £13.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £6.02 that is £2K to £3K a year per listing.

Average price
£6.02under the $15 to $100 sweet spot
Price range
£3.02–£13.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

41% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #231 within Bath & Body. It carries 4,564 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
82%
Out of stock, average day
1.5%
Average rank
#231in Bath & Body
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,564per listing
Listings tracked
22

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
72 months

Products

Top Charcoal Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

163

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

1%

  • Brand 137%
  • Brand 228%
  • Brand 324%
  • Brand 45%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (1 brand, 1%)

Demand

Charcoal Face Wash search demand

Weekly searches over the year. Pick a range.

2K1KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Charcoal Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • charcoal face wash20K/yr
  • biore face wash14K/yr
  • loreal carbon5K/yr
  • garnier charcoal face wash6K/yr
  • loreal men expert carbon4K/yr
  • loreal pure carbon4K/yr
  • garnier charcoal5K/yr
  • charcoal face scrub4K/yr
  • loreal men expert pure carbon4K/yr
  • loreal charcoal face wash3K/yr

Reviews and returns

What reviews say buyers love and hate about Charcoal Face Wash

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
10%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“causes burning sensation”
A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Charcoal Face Wash questions

Answered from the same tracked data.