charcoal face wash
Skip itPrices mostly outside the sweet spot ($3.02–$13.40) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,564.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.02avg listing price — sweet spot $15–$100
Market size
Bad£48K£48K/yr · 73K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad£3.02–£13.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, charcoal face wash is a £48K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 36/100.
Data updated Jul 18, 2026 · scored weekly · How we score niches
charcoal face wash market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £48K–£60K
- units × avg price
- Conversion rate
- 10.9%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 41%
- Out of stock
- 1.5%
- Avg brand age
- 72 months
- Avg seller age
- 147 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
163
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
64%
Top 20: 99%
Open market
1%
- L’Oréal Paris men expert37%
- Bioré28%
- Garnier24%
- Beauty Formulas5%
- Lumin3%
- Dr. Organic2%
- Open — no brand owns it (1 brand, 1%)
Demand
Weekly Amazon search volume, last 20 weeks — -16.0% search growth over the last 90 days.Top charcoal face wash search terms
- charcoal face wash20K/yr
- biore face wash14K/yr
- loreal carbon5K/yr
- garnier charcoal face wash6K/yr
- loreal men expert carbon4K/yr
- loreal pure carbon4K/yr
- garnier charcoal5K/yr
- charcoal face scrub4K/yr
- loreal men expert pure carbon4K/yr
- loreal charcoal face wash3K/yr
Top charcoal face wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biore Deep Pore Charcoal Cleanser 200 ml Packaging May Vary
Bioré£3.814.4★25,969 rev
LOreal Paris Mens Daily Face Wash Men Expert Pure Carbon Daily Wash Powered by Purifying Carbon to Target Spots Blackheads and Oily Skin for a Clearer & Smoother Complexion Pure Carbon Wash 100ml
L’Oréal Paris men expert£3.024.6★10,977 rev
Garnier Pure Active BHA (Salicylic Acid) + Charcoal Daily Face Cleanser Up to 24h Mattifying & Cleansing Gel For Blemish Prone Skin Anti-blackhead Vegan* Leaping Bunny Approved
Garnier£5.194.4★66 rev
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
L’Oréal Paris men expert£4.594.8★5,272 rev
3 x 150ml Beauty Formulas with Activated Charcoal Facial Scrub
Beauty Formulas£5.944.5★306 rev
Newest
by launch date
Bioré Spot Control Anti-Boutons 200ml
Bioré£6.0676 rev
Garnier Pure Active BHA (Salicylic Acid) + Charcoal Daily Face Cleanser Up to 24h Mattifying & Cleansing Gel For Blemish Prone Skin Anti-blackhead Vegan* Leaping Bunny Approved
Garnier£5.1966 rev
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
L’Oréal Paris men expert£4.595,272 rev
Garnier Pure Active AHA+BHA Charcoal Daily Mattifying Air Face Cream 3 in 1 action Hydrates + Controls Oil + Visibly Reduces Blemishes. Suitable for Sensitive Skin Cruelty Free Vegan 50ml
Garnier£6.42165 rev
Biore Hydrate and Glow Cleanser
Bioré£5.8450 rev
Trending
90-day click momentum
Garnier Pure Active Cleanser 3 In 1 Carbon 150 ml
Garnier£13.404.2★
Garnier Pure Active BHA (Salicylic Acid) + Charcoal Daily Face Cleanser Up to 24h Mattifying & Cleansing Gel For Blemish Prone Skin Anti-blackhead Vegan* Leaping Bunny Approved
Garnier£5.194.4★
LOréal Paris Men Expert Carbon Clean Shower Gel Cleans Sensitive Mens Skin (Face Body & Hair) Moisturises Masculine Spicy Fragrance (1 x 400 ml)
L’Oréal Paris men expert£6.324.7★
Bioré Spot Control Anti-Boutons 200ml
Bioré£6.064.4★
LOréal Men Expert Pure Carbon 5-in-1 XXXL Shower Gel A Total Action Body Face Hair Wash Shave and Moisturiser Powered By Carbon Total 5-in-1 Action Large 1L Pump
L’Oréal Paris men expert£4.594.8★
What buyers say about charcoal face wash
What buyers praise and complain about, mined from review topics.What buyers love
“Great value”
“Quality gel”
“Lovely smell great decent size bottle will definitely buy again”
“Cleared my skin up”
“this face wash is a great addition to a daily skincare routine”
“The charcoal formula gives a deep clean without drying out the skin”
“Excellent size”
“Easy to use”
“Lasts ages and really works”
“The gel lathers well”
What buyers complain about
“causes burning sensation”
“It's really overpoweringly potent smelling”
“not good for sensitive skin”
“Will cause redness and burning sensation”
“Pump broken”
“Items nowhere near the advertised photos”
“however i found that my skin felt very dry after use”
“Very disappointing quality control”
“then, it'd be a very different consistency if it did”
“Its a kind of almost metallic grey colour liquid which could be a bit off off putting for some”
Top return reasons
Common questions
- Is charcoal face wash profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 22 tracked products. 90-day search growth is -16.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the charcoal face wash niche?
- 7 brands and 163 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in charcoal face wash?
- Top complaints mined from reviews: Allergies, Smell, Sensitivity-Overall. The return rate is 0.0%.
- What does it cost to enter the charcoal face wash niche?
- Listings span £3.02–£13.40; the average listing price is £6.02 (sweet spot $15–$100). The average incumbent carries 4,564 reviews — the moat a new listing must climb.