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51

charcoal face masks

Worth a look

Shows low returns (0.1%), but a small market ($49K/yr) keeps it on the watch list.

Market size 12Growth 16Conversion 82Competition 61Returns 99Price range 22Avg price 23Brand share 81Review moat 25Quality gap 78

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Great8.7%

search→purchase rate — share of searches ending in a sale

Brand share

Great54%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad4,773

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.19

avg listing price — sweet spot $15–$100

Price range

Bad£0.94–£18.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-17.3%

90-day search growth — must beat 0% to launch

Market size

Bad£49K

£49K/yr · 69K searches

According to Flapen's Amazon United Kingdom niche tracking, charcoal face masks is a £49K/yr Amazon United Kingdom market (69K searches/yr). The top 5 brands hold 54% of demand. Verdict: Worth a look — 51/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

charcoal face masks market data

Units sold / yr
6K–8K
avg 100–250/product
Revenue / yr
£49K–£66K
units × avg price
Conversion rate
8.7%
Avg BSR
#256
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
11.9%
Avg brand age
48 months
Avg seller age
152 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

23 rising

Sellers

77

Top-5 brand share

54%

Top 20: 98%

Top-5 click share

48%

Top 20: 94%

Open market

39%

  • Pore14%
  • T-Zone13%
  • 7th Heaven13%
  • CAMDEN COSMETICS7%
  • NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS7%
  • THE ISMA7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -17.3% search growth over the last 90 days.
2K2KHoliday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top charcoal face masks search terms

  • charcoal face mask36K/yr
  • charcoal mask7K/yr
  • charcoal peel off mask8K/yr
  • charcoal face masks peel off6K/yr
  • black face mask peel off7K/yr
  • black peel off face mask5K/yr
All search terms

Top charcoal face masks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£4K12%£6K16%£8K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about charcoal face masks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall18%

“Excellent Product”

Suitability Combination Skin15%

“Great for the skin”

Soft Feel11%

“feel that skin is much smoother”

Ease Of Application7%

“The application is easy”

Value For Money7%

“Worth the money”

Advertised Vs Actual Product7%

“Just what I needed”

Cleansing6%

“My face felt clean”

Ease Of Use5%

“Easy to use”

Efficiency4%

“It works well”

Moist/Dry4%

“Great stuff 🩵🙏🏼 Drys so quickly”

What buyers complain about

Functionality-Overall11%

“Doesnt work”

Allergies10%

“Allergic reaction”

Moist/Dry9%

“skin feel dry”

Suitability Dry Skin8%

“It is too harsh for sensitive and dry skin”

Value For Money7%

“Expensive”

Skin Health4%

“In addition it has made my skin break out horrendously :”

Leak-Proof4%

“The liquid just drips off your face”

Symptom Reduction4%

“am now left with more blackheads than ever before”

Smell4%

“Chemical feels and smells like wall paint”

Sensitivity-Overall4%

“I have sensitive skin”

Top return reasons

Functionality-Overall27%
Quality-Overall11%
Skin Health8%
Moist/Dry6%
Color5%
Dilute/Watery4%
Value For Money4%
Smell3%
Product Condition3%
Advertised Vs Actual Product3%

Common questions

Is charcoal face masks profitable to sell on Amazon United Kingdom?
The niche generates £49K/yr across 27 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -17.3%. Flapen's verdict: Worth a look (51/100).
How competitive is the charcoal face masks niche?
23 brands and 77 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 54% of demand.
What do buyers complain about in charcoal face masks?
Top complaints mined from reviews: Functionality-Overall, Allergies, Moist/Dry. The return rate is 0.1%.
When does demand for charcoal face masks peak?
Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the charcoal face masks niche?
Listings span £0.94–£18.99; the average listing price is £8.19 (sweet spot $15–$100). The average incumbent carries 4,773 reviews — the moat a new listing must climb.