Chapstick

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.

Searches, last 12 months

144K

Growth, 90 days vs prior 90

-32.1%

Conversion, latest week

11.4%

Market size, estimated

£136Ka year

Peak month

December2.5× the quietest month

Top search term

chapstick102K searches a year

Listings sell for £8.30 on average, from £1.17 to £25.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.30 that is £4K to £6K a year per listing.

Average price

£8.30under the $15 to $100 sweet spot

Price range

£1.17–£25.02

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

15K–20K

Units per listing a year

500–750

Revenue per listing a year

£4K–£6K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

42% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #383 within Lips. It carries 3,609 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

42%

Prime listings

67%

Out of stock, average day

3.7%

Average rank

#383in Lips

Average rating

4.60 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,609per listing

Listings tracked

12

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months