chapstick
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great11.4%search→purchase rate — share of searches ending in a sale
Price range
Okay£1.17–£25.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£136K£136K/yr · 144K searches
Review moat
Okay3,608.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£8.30avg listing price — sweet spot $15–$100
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-32.1%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, chapstick is a £136K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
chapstick market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £125K–£166K
- units × avg price
- Conversion rate
- 11.4%
- Avg BSR
- #383
- Page quality
- 0%
- Prime
- 67%
- Sponsored
- 42%
- Out of stock
- 3.7%
- Avg brand age
- 45 months
- Avg seller age
- 159 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
91
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- LIVERPOOL ENTERPRISES LTD54%
- ChapStick22%
- NIVEA10%
- zaizah8%
- Aldbury Goods4%
- Ninsetinsoe3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Top chapstick search terms
- chapstick102K/yr
- chapstick original14K/yr
- chapstick lip balm14K/yr
- chap stick6K/yr
- chap sticks for lips4K/yr
- chapstick medicated5K/yr
Top chapstick products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CHAPSTICK LIP BALM CLASSIC ORIGINAL LIP CARE (6) FAST SAME DAY DISPATCH ONCE PAYMENT CLEARED
LIVERPOOL ENTERPRISES LTD£7.824.5★163 rev
NIVEA Lip Balm Original Care (4.8g) Lip Balm Deeply Hydrates Lips for 24h+ with 100% Natural Origin Ingredients Shea Butter and Vitamins Lip Care
NIVEA£1.174.7★1,806 rev
Chapstick Classic Lip Balm With Cherry Flavour - 3 Ea / Pack
ChapStick£6.474.7★2,507 rev
6 X ChapStick Classic Original Lip Balm SPF 10 Long-Lasting Moisturisation Protects Lips from Dryness and Sun Damage 4g Stick
zaizah£7.774.6★49 rev
Chapstick Classic (3 Sticks) Cherry Strawberry & Spearmint Flavor Skin Protectant Flavored Lip Balm Tube 0.15 Oz Each
ChapStick£6.794.8★11,510 rev
Newest
by launch date
Fruit flavor lip balm 6 pack Natural Soft chapstick All-Day Moisturizer with Vitamin E and Coconut Oil 100% Natural & Organic Lip Balm Sticks for repair chapped lips or dry lips
Ninsetinsoe£3.3990 rev
6 X ChapStick Classic Original Lip Balm SPF 10 Long-Lasting Moisturisation Protects Lips from Dryness and Sun Damage 4g Stick
zaizah£7.7749 rev
6 X ChapStick Classic Original Lip Balm SPF 10 Long-Lasting Moisturisation Protects Lips from Dryness and Sun Damage 4g Stick - ALDBURY GOODS
Aldbury Goods£7.562 rev
CHAPSTICK LIP BALM CLASSIC ORIGINAL LIP CARE (2) FAST SAME DAY DISPATCH ONCE PAYMENT CLEARED
LIVERPOOL ENTERPRISES LTD£4.819 rev
Chapstick Classic (3 Sticks) Cherry Strawberry & Spearmint Flavor Skin Protectant Flavored Lip Balm Tube 0.15 Oz Each
ChapStick£6.7911,510 rev
Trending
90-day click momentum6 X ChapStick Classic Original Lip Balm SPF 10 Long-Lasting Moisturisation Protects Lips from Dryness and Sun Damage 4g Stick - ALDBURY GOODS
Aldbury Goods£7.565.0★
CHAPSTICK LIP BALM CLASSIC ORIGINAL LIP CARE (6) FAST SAME DAY DISPATCH ONCE PAYMENT CLEARED
LIVERPOOL ENTERPRISES LTD£7.824.5★
ChapStick Smores Collection 3-0.15 oz. Sticks
ChapStick£9.794.7★
Chapstick Classic Lip Balm With Cherry Flavour - 3 Ea / Pack
ChapStick£6.474.7★
CHAPSTICK LIP BALM CLASSIC ORIGINAL LIP CARE (2) FAST SAME DAY DISPATCH ONCE PAYMENT CLEARED
LIVERPOOL ENTERPRISES LTD£4.814.5★
What buyers say about chapstick
What buyers praise and complain about, mined from review topics.What buyers love
“Good price”
“A good product which does exactly what is required”
“Nice and moisturise”
“Does what it does”
“Does the job”
“Very soft”
“Simple, love it”
“Keep my lips soft and lovely scent”
“The tube is durable”
“One of them turns bright pink and it's lovely”
What buyers complain about
“Does nothing, probably makes my lips even more dry if thats even possible”
“the product does stain your lips”
“Rubbish”
“Its so thick to put on and makes your lips so sticky, its awful”
“other has been used”
“No flavour and very faint smell”
“As a man I dont want pink lips”
“Real winters, that were rather cold, I wouldn't recommend experiencing one”
“And scrubbing”
“was about as ineffective as that sounds or this greasy stuff that was like lard”
Top return reasons
Common questions
- Is chapstick profitable to sell on Amazon United Kingdom?
- The niche generates £136K/yr across 12 tracked products. 90-day search growth is -32.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the chapstick niche?
- 6 brands and 91 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in chapstick?
- Top complaints mined from reviews: Moist/Dry, Stain Resistance, Quality-Overall. The return rate is 0.1%.
- When does demand for chapstick peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the chapstick niche?
- Listings span £1.17–£25.02; the average listing price is £8.30 (sweet spot $15–$100). The average incumbent carries 3,609 reviews — the moat a new listing must climb.