- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £136K/yr144K searches / yr
- 90-day growth
- -32.1%search demand this quarter
- Competition
- 77%top-5 click share · 6 brands · 91 sellers
Flapen Score
Chapstick against its category
The dotted line is the Beauty average. Past it, Chapstick is stronger. Inside it, weaker.
Market
The Chapstick market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Chapstick 144K times last year and spent an estimated £136K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 11.4% of those searches ended in a purchase.
Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £136K a year.
- Searches, last 12 months
- 144K
- Growth, 90 days vs prior 90
- -32.1%
- Conversion, latest week
- 11.4%
- Market size, estimated
- £136Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- chapstick102K searches a year
02 · Price
A sale here is worth £8.30.
Listings sell for £8.30 on average, from £1.17 to £25.02. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £8.30 that is £4K to £6K a year per listing.
- Average price
- £8.30under the $15 to $100 sweet spot
- Price range
- £1.17–£25.02
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
42% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #383 within Lips. It carries 3,609 reviews at 4.60 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 42%
- Prime listings
- 67%
- Out of stock, average day
- 3.7%
- Average rank
- #383in Lips
- Average rating
- 4.60 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,609per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Chapstick products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
91
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- Brand 154%
- Brand 222%
- Brand 310%
- Brand 48%
- Brand 54%
- Brand 63%
Demand
Chapstick search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Chapstick search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- chapstick102K/yr
- chapstick original14K/yr
- chapstick lip balm14K/yr
- chap stick6K/yr
- chap sticks for lips4K/yr
- chapstick medicated5K/yr
Reviews and returns
What reviews say buyers love and hate about Chapstick
We read the reviews and the return reasons for every product selling here.
“Does nothing, probably makes my lips even more dry if thats even possible”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Chapstick questions
Answered from the same tracked data.