Champo
FailThe top 5 brands take 97% of clicks, so Champo is a Fail.
- Flapen Score
- 36 / 100Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 4736
- Market size
- £57K/yr72K searches / yr
- 90-day growth
- -5.1%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 131 sellers
Flapen Score
Champo against its category
The dotted line is the Beauty average. Past it, Champo is stronger. Inside it, weaker.
Market
The Champo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Champo 72K times last year and spent an estimated £57K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 72K
- Growth, 90 days vs prior 90
- -5.1%
- Conversion, latest week
- 7.4%
- Market size, estimated
- £57Ka year
- Peak month
- October3.4× the quietest month
- Top search term
- bond repair shampoo23K searches a year
02 · Price
A sale here is worth £10.66.
Listings sell for £10.66 on average, from £3.85 to £29.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.66 that is £5K to £8K a year per listing.
- Average price
- £10.66under the $15 to $100 sweet spot
- Price range
- £3.85–£29.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Shampoos & Conditioners. It carries 3,620 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #95in Shampoos & Conditioners
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,620per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 56 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 56 months
Products
Top Champo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
LOréal Paris Elvive Bond Repair Sulphate-Free Shampoo with Citric Acid Complex Restores Original Strength 98% Less Breakage 90% More Shine 82% Stronger for All Damaged Hair 200ml
- Price
- £5.23
- Rating
- 4.5/5
- Reviews
- 2,702
- Age
- 3y ago

OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago

Pantene Molecular Bond Repair Shampoo Conditioner Conditioning Treatment
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 995
- Age
- 2y ago

LOreal Paris Elvive Bond Repair Conditioner with Citric Acid Complex Deep Repair & Bonding Hair Care for Severely Damaged Hair 98% Less Breakage 82% Stronger 150ml
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 1,885
- Age
- 3y ago

LOréal Paris Elvive Bond Repair Pre-Shampoo Treatment Intensive Hair Repair for Damaged Hair with Citric Acid Complex 90% More Shine & Strength Restoration
- Price
- £5.55
- Rating
- 4.4/5
- Reviews
- 1,366
- Age
- 3y ago
Trending
estimated 90-day click momentum
LOreal Paris EverPure Bonding Shampoo and Conditioner Kit for Color-Treated Hair 6.8 Ounce (Set of 2)
- Price
- £29.30
- Rating
- 4.5/5
- Reviews
- 7,104
- Age
- 1y ago

LOreal Paris Elvive Bond Repair Conditioner with Citric Acid Complex Deep Repair & Bonding Hair Care for Severely Damaged Hair 98% Less Breakage 82% Stronger 150ml
- Price
- £5.12
- Rating
- 4.4/5
- Reviews
- 1,885
- Age
- 3y ago

LOréal Paris Elvive Bond Repair Sulphate-Free Shampoo with Citric Acid Complex Restores Original Strength 98% Less Breakage 90% More Shine 82% Stronger for All Damaged Hair 200ml
- Price
- £5.23
- Rating
- 4.5/5
- Reviews
- 2,702
- Age
- 3y ago

OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago

LOréal Professionnel Absolut Repair Hydrating Shampoo For Dry hair intense softness & shine moisturising & nourishing
- Price
- £11.23
- Rating
- 4.6/5
- Reviews
- 7,000
- Age
- 5y ago
Newest
by launch date
LOreal Paris EverPure Bonding Shampoo and Conditioner Kit for Color-Treated Hair 6.8 Ounce (Set of 2)
- Price
- £29.30
- Rating
- 4.5/5
- Reviews
- 7,104
- Age
- 1y ago

Nature Spell Bond Repair Duo Shampoo & Conditioner Set 300ml Each
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 116
- Age
- 1y ago

OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 1y ago

Pantene Molecular Bond Repair Shampoo with Biotin. Pump Bottle Dispenser 1000ml. Pro-V Concentrated Formula for Dry Damaged Hair Protects and Leaves Hair Visibly Healthier and Regenerated
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 239
- Age
- 2y ago

Pantene Molecular Bond Repair Shampoo Conditioner Conditioning Treatment
- Price
- £8.84
- Rating
- 4.6/5
- Reviews
- 995
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
131
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- L'Oreal Paris65%
- OGX14%
- Pantene12%
- Nature Spell4%
- Redken4%
- L'Oréal Professionnel Paris3%
- Open — no brand owns it (0%)
Demand
Champo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×
Search terms
Top Champo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bond repair shampoo23K/yr
- loreal bond repair shampoo14K/yr
- bond repair shampoo and conditioner15K/yr
- bonding shampoo and conditioner6K/yr
- elvive bond repair shampoo4K/yr
- bond shampoo5K/yr
- bonding shampoo5K/yr
Reviews and returns
What reviews say buyers love and hate about Champo
We read the reviews and the return reasons for every product selling here.
“Wasted my money”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Champo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









