champo
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Price range
Good£3.85–£29.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£10.66avg listing price — sweet spot $15–$100
Review moat
Okay3,620.3avg incumbent reviews — the moat a new listing must climb
Growth
Bad-5.1%90-day search growth — must beat 0% to launch
Competition
Bad82%top-5 click share — a locked-up shelf
Market size
Bad£57K£57K/yr · 72K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, champo is a £57K/yr Amazon United Kingdom market (72K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
champo market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £64K–£85K
- units × avg price
- Conversion rate
- 7.4%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
131
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
0%
- L'Oreal Paris65%
- OGX14%
- Pantene12%
- Nature Spell4%
- Redken4%
- L'Oréal Professionnel Paris3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -5.1% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×
Top champo search terms
- bond repair shampoo23K/yr
- loreal bond repair shampoo14K/yr
- bond repair shampoo and conditioner15K/yr
- bonding shampoo and conditioner6K/yr
- elvive bond repair shampoo4K/yr
- bond shampoo5K/yr
- bonding shampoo5K/yr
Top champo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LOréal Paris Elvive Bond Repair Sulphate-Free Shampoo with Citric Acid Complex Restores Original Strength 98% Less Breakage 90% More Shine 82% Stronger for All Damaged Hair 200ml
L'Oreal Paris£5.234.5★2,702 rev
OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
OGX£3.854.6★424 rev
Pantene Molecular Bond Repair Shampoo Conditioner Conditioning Treatment
Pantene£8.844.6★995 rev
LOreal Paris Elvive Bond Repair Conditioner with Citric Acid Complex Deep Repair & Bonding Hair Care for Severely Damaged Hair 98% Less Breakage 82% Stronger 150ml
L'Oreal Paris£5.124.4★1,885 rev
LOréal Paris Elvive Bond Repair Pre-Shampoo Treatment Intensive Hair Repair for Damaged Hair with Citric Acid Complex 90% More Shine & Strength Restoration
L'Oreal Paris£5.554.4★1,366 rev
Newest
by launch date
LOreal Paris EverPure Bonding Shampoo and Conditioner Kit for Color-Treated Hair 6.8 Ounce (Set of 2)
L'Oreal Paris£29.307,104 rev
Nature Spell Bond Repair Duo Shampoo & Conditioner Set 300ml Each
Nature Spell£11.59116 rev
OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
OGX£3.85424 rev
Pantene Molecular Bond Repair Shampoo with Biotin. Pump Bottle Dispenser 1000ml. Pro-V Concentrated Formula for Dry Damaged Hair Protects and Leaves Hair Visibly Healthier and Regenerated
Pantene£9.36239 rev
Pantene Molecular Bond Repair Shampoo Conditioner Conditioning Treatment
Pantene£8.84995 rev
Trending
90-day click momentumLOreal Paris EverPure Bonding Shampoo and Conditioner Kit for Color-Treated Hair 6.8 Ounce (Set of 2)
L'Oreal Paris£29.304.5★
LOreal Paris Elvive Bond Repair Conditioner with Citric Acid Complex Deep Repair & Bonding Hair Care for Severely Damaged Hair 98% Less Breakage 82% Stronger 150ml
L'Oreal Paris£5.124.4★
LOréal Paris Elvive Bond Repair Sulphate-Free Shampoo with Citric Acid Complex Restores Original Strength 98% Less Breakage 90% More Shine 82% Stronger for All Damaged Hair 200ml
L'Oreal Paris£5.234.5★
OGX Bond Protein Repair Shampoo Repair & Protect with 4percent Bond Complex Targets Damaged Areas of Hair for Effective Bonding Repair without Weighing It Down Sulfate Free 385ml
OGX£3.854.6★
LOréal Professionnel Absolut Repair Hydrating Shampoo For Dry hair intense softness & shine moisturising & nourishing
L'Oréal Professionnel Paris£11.234.6★
What buyers say about champo
What buyers praise and complain about, mined from review topics.What buyers love
“leaves hair soft”
“Smells lovely & clean too”
“Excellent product”
“Worth it”
“Many users report improved hair feel”
“Helped my bleached hair”
“Absolutely amazing I have highlights which can cause dryness so with blow drying”
“Beautiful hair”
“Super sizes too”
“I use it as a post shampoo treatment before I condition as I feel it works better for my curly hair this way”
What buyers complain about
“Wasted my money”
“Following 2 major surgeries in 6 months my hair started to snap and fall out”
“My fine hair didnt like this at all”
“Didnt hydrate my hair at all”
“conditioner too thick”
“unfortunately all of the above it was damaged my hair after l use”
“just couldn't use the shampoo unfortunately”
“Bottles do come smaller than expected”
“Doesn't works as expected”
“not so good for sensitive skin”
Top return reasons
Common questions
- Is champo profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 10 tracked products. 90-day search growth is -5.1%. Flapen's verdict: Skip it (36/100).
- How competitive is the champo niche?
- 6 brands and 131 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in champo?
- Top complaints mined from reviews: Value For Money, Hair Related, Suitability Straight Hair. The return rate is 0.0%.
- When does demand for champo peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 3.4× the quietest.
- What does it cost to enter the champo niche?
- Listings span £3.85–£29.30; the average listing price is £10.66 (sweet spot $15–$100). The average incumbent carries 3,620 reviews — the moat a new listing must climb.