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Champo

Fail

The top 5 brands take 97% of clicks, so Champo is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£57K/yr72K searches / yr
90-day growth
-5.1%search demand this quarter
Competition
82%top-5 click share · 6 brands · 131 sellers

Flapen Score

Champo against its category

The dotted line is the Beauty average. Past it, Champo is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Champo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Champo 72K times last year and spent an estimated £57K. The top 5 brands take 97% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 72K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
72K
Growth, 90 days vs prior 90
-5.1%
Conversion, latest week
7.4%
Market size, estimated
£57Ka year
Peak month
October3.4× the quietest month
Top search term
bond repair shampoo23K searches a year

02 · Price

A sale here is worth £10.66.

Listings sell for £10.66 on average, from £3.85 to £29.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.66 that is £5K to £8K a year per listing.

Average price
£10.66under the $15 to $100 sweet spot
Price range
£3.85–£29.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Shampoos & Conditioners. It carries 3,620 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#95in Shampoos & Conditioners
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,620per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Champo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

131

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Brand 165%
  • Brand 214%
  • Brand 312%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (0%)

Demand

Champo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Champo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bond repair shampoo23K/yr
  • loreal bond repair shampoo14K/yr
  • bond repair shampoo and conditioner15K/yr
  • bonding shampoo and conditioner6K/yr
  • elvive bond repair shampoo4K/yr
  • bond shampoo5K/yr
  • bonding shampoo5K/yr

Reviews and returns

What reviews say buyers love and hate about Champo

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
11%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Wasted my money”
A buyer, on “Value For Money”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Champo questions

Answered from the same tracked data.