Is cetaphil gentle skin cleanser profitable to sell on Amazon United Kingdom?

The niche generates £992K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).

How competitive is the cetaphil gentle skin cleanser niche?

2 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in cetaphil gentle skin cleanser?

Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.

When does demand for cetaphil gentle skin cleanser peak?

Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.

What does it cost to enter the cetaphil gentle skin cleanser niche?

Listings span £5.74–£16.30; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 3,242 reviews — the moat a new listing must climb.

cetaphil gentle skin cleanser

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Market size

Great£992K

£992K/yr · 758K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,242.06

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£9.76

avg listing price — sweet spot $15–$100

Competition

Okay67%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-5.0%

90-day search growth — must beat 0% to launch

Price range

Bad£5.74–£16.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, cetaphil gentle skin cleanser is a £992K/yr Amazon United Kingdom market (758K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun. Verdict: Skip it — 47/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cetaphil gentle skin cleanser market data

Units sold / yr: 80K–100K; avg 4,000–5,000/product
Revenue / yr: £781K–£976K; units × avg price
Conversion rate: 13.4%
Avg BSR: #32
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 0.0%
Avg brand age: 65 months
Avg seller age: 151 days

Competition & brand share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Cetaphil82%
BYOMA18%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -5.0% search growth over the last 90 days.

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×

Open Trend

Top cetaphil gentle skin cleanser search terms

cetaphil gentle skin cleanser221K/yr +4.7%13.3% conv.
cetaphil236K/yr +0.5%7.0% conv.
cetaphil face wash95K/yr -20.5%9.9% conv.
byoma cleanser75K/yr +15.2%14.3% conv.
cetaphil cleanser75K/yr -28.0%10.1% conv.
byoma face wash13K/yr +17.3%14.7% conv.
byoma jelly cleanser7K/yr +2.4%13.7% conv.
byoma creamy jelly cleanser5K/yr +43.2%16.8% conv.
face wash cetaphil6K/yr -42.3%12.4% conv.
water cleanser5K/yr -14.4%0.1% conv.

All search terms

Top cetaphil gentle skin cleanser products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 17 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cetaphil Gentle Skin Cleanser 473ml Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free Packaging May Vary

Cetaphil£10.594.5★10,133 rev

Cetaphil Gentle Skin Cleanser 236ml Face Wash & Body Wash for Sensitive Skin Gentle Cleanser for Normal to Dry Skin With Niacinamide & Glycerin Soap Free Packaging May Vary

Cetaphil£6.964.5★10,133 rev

BYOMA Creamy Jelly Cleanser (175ml) Hydrating Facial Cleanser for Skin Barrier Repair -Tri-Ceramide Face Wash for All Skin Types - Gently Removes Makeup and Excess Oil

BYOMA£7.514.4★3,447 rev

Cetaphil Oily Skin Cleanser 473ml Face Wash For Combination to Oily Sensitive Skin With Niacinamide Packaging May Vary

Cetaphil£10.564.6★1,435 rev

Cetaphil Gentle Skin Cleanser 1L Face & Body Wash For Normal To Dry Sensitive Skin With Niacinamide & Glycerin Soap Free 1 unit Packaging May Vary

Cetaphil£16.304.5★10,133 rev

Newest

by launch date

BYOMA Foaming Rice Deep Cleanser (175ml) Hydrating Gel to Foam Cleanser with Ceramides Rice Extract & Marine Algae Deep Cleansing Non-Drying Antioxidant-Rich Vegan Fragrance & Alcohol Free

BYOMA£9.8262 rev

7mo ago

BYOMA Blemish Clearing Cleanser (175ml) For Acne-Prone Skin Soothes and Hydrates Reduces Post-Blemish Marks Unclogs Pores with Salicylic Acid for Smooth Healthy Skin

BYOMA£10.0240 rev

11mo ago

Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 236ml

Cetaphil£8.75319 rev

1y ago

Cetaphil Gentle Exfoliating Salicylic Acid Cleanser SA Face Wash & Body Wash for Dry Rough & Bumpy Skin 473ml Packaging May Vary

Cetaphil£13.41319 rev

1y ago

BYOMA Milky Moisture Cleanser (175ml) Ultra Soothing Cleanser Gentle on Dry and Sensitive Skin with Tri-Ceramide Oat Extract and Panthenol Vegan

BYOMA£10.26325 rev

2y ago

What buyers say about cetaphil gentle skin cleanser

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry15%

“Super hydrating”

Cleansing12%

“Gentle cleanser”

Quality-Overall8%

“The product itself is lovely”

Soft Feel8%

“Gentle on the skin”

Suitability Combination Skin7%

“Cleansing and gentle on skin”

Value For Money7%

“Very affordable”

Suitability Dry Skin6%

“Great for very dry skin”

Ease Of Cleaning5%

“nice fresh clean”

Smell3%

“smell good”

Ease Of Use2%

“easy to use”

What buyers complain about

Smell11%

“Plasticky smell”

Allergies9%

“Makes my skin itch”

Value For Money7%

“Pricey,”

Skin Health6%

“Hoping for a gentle moisturiser which is sold for sensitive skin- yet this product stung horribly with a burning sensation”

Moist/Dry5%

“I feel really dry”

Size-Overall4%

“this one fell a little short”

Ease Of Cleaning3%

“However it can be difficult to get out of the pump so I tried this to cleanser”

Quality-Overall3%

“Rubbish”

Functionality-Overall3%

“It doesnot remove make up at all”

Product Condition2%

“it was opened and used so a bit disappointed”

Top return reasons

Value For Money11%

Smell10%

Moist/Dry8%

Size-Overall8%

Suitability Combination Skin7%

Defective Material/Parts7%

Product Condition7%

Functionality-Overall6%

Quality-Overall4%

Skin Health4%

Common questions

Is cetaphil gentle skin cleanser profitable to sell on Amazon United Kingdom?: The niche generates £992K/yr across 17 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -5.0%. Flapen's verdict: Skip it (47/100).
How competitive is the cetaphil gentle skin cleanser niche?: 2 brands and 35 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in cetaphil gentle skin cleanser?: Top complaints mined from reviews: Smell, Allergies, Value For Money. The return rate is 0.3%.
When does demand for cetaphil gentle skin cleanser peak?: Demand peaks in Apr–May–Jun; the busiest month runs 1.9× the quietest.
What does it cost to enter the cetaphil gentle skin cleanser niche?: Listings span £5.74–£16.30; the average listing price is £9.76 (sweet spot $15–$100). The average incumbent carries 3,242 reviews — the moat a new listing must climb.