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Cetaphil Gentle Skin Cleanser

Fail

The top 5 brands take 100% of clicks, so Cetaphil Gentle Skin Cleanser is a Fail.

Flapen Score
47
47 / 100
Ranks 1,175 of 2,481 Beauty niches · on the category median
Market size
£992K/yr758K searches / yr
90-day growth
-5.0%search demand this quarter
Competition
67%top-5 click share · 2 brands · 35 sellers

Flapen Score

Cetaphil Gentle Skin Cleanser against its category

The dotted line is the Beauty average. Past it, Cetaphil Gentle Skin Cleanser is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cetaphil Gentle Skin Cleanser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cetaphil Gentle Skin Cleanser 758K times last year and spent an estimated £992K. All 2 brands take every click. Demand peaks in Apr–May–Jun. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 13.4% of those searches ended in a purchase.

Shoppers searched for this 758K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -5.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £992K a year.

Searches, last 12 months
758K
Growth, 90 days vs prior 90
-5.0%
Conversion, latest week
13.4%
Market size, estimated
£992Ka year
Peak month
June1.9× the quietest month
Top search term
cetaphil gentle skin cleanser221K searches a year

02 · Price

A sale here is worth £9.76.

Listings sell for £9.76 on average, from £5.74 to £16.30. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 4,000 to 5,000 of them. At £9.76 that is £39K to £49K a year per listing.

Average price
£9.76under the $15 to $100 sweet spot
Price range
£5.74–£16.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
4,000–5,000
Revenue per listing a year
£39K–£49K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #32 within Body. It carries 3,242 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#32in Body
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,242per listing
Listings tracked
17

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
65 months

Products

Top Cetaphil Gentle Skin Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

35

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Brand 182%
  • Brand 218%

Demand

Cetaphil Gentle Skin Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 1.9×

Search terms

Top Cetaphil Gentle Skin Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cetaphil gentle skin cleanser221K/yr
  • cetaphil236K/yr
  • cetaphil face wash95K/yr
  • byoma cleanser75K/yr
  • cetaphil cleanser75K/yr
  • byoma face wash13K/yr
  • byoma jelly cleanser7K/yr
  • byoma creamy jelly cleanser5K/yr
  • face wash cetaphil6K/yr
  • water cleanser5K/yr

Reviews and returns

What reviews say buyers love and hate about Cetaphil Gentle Skin Cleanser

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Smell”
0.3%of orders come back
“Plasticky smell”
A buyer, on “Smell”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Cetaphil Gentle Skin Cleanser questions

Answered from the same tracked data.