Cerave Shampoo
FailThe top 5 products take 100% of clicks, so Cerave Shampoo is a Fail.
- Flapen Score
- 35 / 100Ranks 2,315 of 2,481 Beauty niches · −12 vs the category median of 4735
- Market size
- £217K/yr174K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 49 sellers
Flapen Score
Cerave Shampoo against its category
The dotted line is the Beauty average. Past it, Cerave Shampoo is stronger. Inside it, weaker.
Market
The Cerave Shampoo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cerave Shampoo 174K times last year and spent an estimated £217K. All 3 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 22.4% of those searches ended in a purchase.
Shoppers searched for this 174K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.4% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.
- Searches, last 12 months
- 174K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 22.4%
- Market size, estimated
- £217Ka year
- Top search term
- e45 shampoo76K searches a year
02 · Price
A sale here is worth £5.56.
Listings sell for £5.56 on average, from £3.76 to £9.52. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 8,000 to 10,000 of them. At £5.56 that is £44K to £56K a year per listing.
- Average price
- £5.56under the $15 to $100 sweet spot
- Price range
- £3.76–£9.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 8,000–10,000
- Revenue per listing a year
- £44K–£56K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Shampoos & Conditioners. It carries 3,361 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #97in Shampoos & Conditioners
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,361per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 74 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 74 months
Products
Top Cerave Shampoo products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6,828
- Age
- 17y ago

Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 1,861
- Age
- 13y ago

Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 2,553
- Age
- 3y ago

E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml
- Price
- £3.76
- Rating
- 4.5/5
- Reviews
- 2,203
- Age
- 19y ago
Trending
estimated 90-day click momentum
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 2,553
- Age
- 3y ago

E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6,828
- Age
- 17y ago

Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 1,861
- Age
- 13y ago

E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml
- Price
- £3.76
- Rating
- 4.5/5
- Reviews
- 2,203
- Age
- 19y ago
Newest
by launch date
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
- Price
- £4.38
- Rating
- 4.5/5
- Reviews
- 2,553
- Age
- 3y ago

Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 1,861
- Age
- 13y ago

E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml
- Price
- £4.61
- Rating
- 4.5/5
- Reviews
- 6,828
- Age
- 17y ago

E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml
- Price
- £3.76
- Rating
- 4.5/5
- Reviews
- 2,203
- Age
- 19y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
49
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
100%
Top 20: 100%
Open market
0%
- E4572%
- Eucerin15%
- Aveeno13%
Demand
Cerave Shampoo search demand
Weekly searches over the year. Pick a range.
Search terms
Top Cerave Shampoo search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- e45 shampoo76K/yr
- cerave shampoo29K/yr
- eucerin shampoo16K/yr
- e45 dry scalp shampoo14K/yr
- aveeno oat milk shampoo9K/yr
- e45 shampoo dry scalp6K/yr
- eucerin dermocapillaire calming urea shampoo5K/yr
- cerave shampoo and conditioner3K/yr
- aveeno oat shampoo3K/yr
- cerave hydrating shampoo4K/yr
Reviews and returns
What reviews say buyers love and hate about Cerave Shampoo
We read the reviews and the return reasons for every product selling here.
“has given me a red rash”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cerave Shampoo questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









