cerave shampoo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Okay£217K£217K/yr · 174K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,361.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.7%90-day search growth — must beat 0% to launch
Avg price
Bad£5.56avg listing price — sweet spot $15–$100
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£3.76–£9.52cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cerave shampoo is a £217K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cerave shampoo market data
- Units sold / yr
- 40K–50K
- avg 8,000–10,000/product
- Revenue / yr
- £222K–£278K
- units × avg price
- Conversion rate
- 22.4%
- Avg BSR
- #97
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 74 months
- Avg seller age
- 160 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
49
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- E4572%
- Eucerin15%
- Aveeno13%
Demand
Weekly Amazon search volume, last 19 weeks — -17.7% search growth over the last 90 days.Top cerave shampoo search terms
- e45 shampoo76K/yr
- cerave shampoo29K/yr
- eucerin shampoo16K/yr
- e45 dry scalp shampoo14K/yr
- aveeno oat milk shampoo9K/yr
- e45 shampoo dry scalp6K/yr
- eucerin dermocapillaire calming urea shampoo5K/yr
- cerave shampoo and conditioner3K/yr
- aveeno oat shampoo3K/yr
- cerave hydrating shampoo4K/yr
Top cerave shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml
E45£4.614.5★6,828 rev
Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
Eucerin£9.524.5★1,861 rev
Aveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
Aveeno£4.384.5★2,553 rev
E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml
E45£3.764.5★2,203 rev
Newest
by launch dateAveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
Aveeno£4.382,553 rev
Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
Eucerin£9.521,861 rev
E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml
E45£4.616,828 rev
E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml
E45£3.762,203 rev
Trending
90-day click momentumAveeno Scalp Soothing Haircare Daily Moisture Shampoo Oat Milk Blend for Dry Hair Soothes Dry Itchy & Flaky Scalp Clinically Proven Sulfate Free 300ml
Aveeno£4.384.5★
E45 Dry Scalp Shampoo for Very Dry Itchy and Flaky Scalp - Anti Dandruff Shampoo with hydrating Vitamin B5 Free from fragrance soap and perfume 200ml
E45£4.614.5★
Eucerin DermoCapillaire Calming Urea Shampoo 250ml Psoriasis and Dermatitis Shampoo for Dry Itchy Scalp Fragrance-Free Moisturising with Urea Lactate Paraben- and Silicon-Free
Eucerin£9.524.5★
E45 Shower Cream for Dry Sensitive and Itchy Skin - Moisturising Body Wash for Men and Women - Helps Maintain Skin pH - Suitable for Eczema and Dermatologically Tested - 200 ml
E45£3.764.5★
What buyers say about cerave shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“as described, very good shampoo”
“It was very hydrating”
“Very efficient”
“Great value for money”
“Stopped my itching”
“This does the job”
“sensitive skin fragrance free”
“I didn't get any irritation either”
“it feels so clean”
“Super soft hair”
What buyers complain about
“has given me a red rash”
“doesnt seem that moisturising”
“Doesnt really have a fragrance”
“my hair looks worse”
“No Lather”
“Didnt work”
“Quite expensive”
“after 3-4 uses makes scalp greasy”
“the following day my hair was greasy”
“Wish there was a body wash version”
Top return reasons
Common questions
- Is cerave shampoo profitable to sell on Amazon United Kingdom?
- The niche generates £217K/yr across 4 tracked products. 90-day search growth is -17.7%. Flapen's verdict: Skip it (35/100).
- How competitive is the cerave shampoo niche?
- 3 brands and 49 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cerave shampoo?
- Top complaints mined from reviews: Allergies, Moist/Dry, Smell. The return rate is 0.0%.
- What does it cost to enter the cerave shampoo niche?
- Listings span £3.76–£9.52; the average listing price is £5.56 (sweet spot $15–$100). The average incumbent carries 3,361 reviews — the moat a new listing must climb.