Skip to content

Ceramide Moisturiser

Fail

The top 5 brands take 100% of clicks, so Ceramide Moisturiser is a Fail.

Flapen Score
36
36 / 100
Ranks 2,265 of 2,481 Beauty niches · −11 vs the category median of 47
Market size
£103K/yr291K searches / yr
90-day growth
+16.3%search demand this quarter
Competition
74%top-5 click share · 5 brands · 83 sellers

Flapen Score

Ceramide Moisturiser against its category

The dotted line is the Beauty average. Past it, Ceramide Moisturiser is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ceramide Moisturiser market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ceramide Moisturiser 291K times last year and spent an estimated £103K. All 5 brands take every click. Demand peaks in Apr. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.4% of those searches ended in a purchase.

Shoppers searched for this 291K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.4% of those searches ended in a purchase. Searches in the last 90 days moved +16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £103K a year.

Searches, last 12 months
291K
Growth, 90 days vs prior 90
+16.3%
Conversion, latest week
3.4%
Market size, estimated
£103Ka year
Peak month
April1.8× the quietest month
Top search term
illiyoon ceramide ato concentrate cream55K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £4.19 to £26.34. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £10.40 that is £8K to £10K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£4.19–£26.34
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

65% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #121 within Body. It carries 5,562 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
94%
Out of stock, average day
2.6%
Average rank
#121in Body
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,562per listing
Listings tracked
17

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ceramide Moisturiser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

5 falling

Sellers

83

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 180%
  • Brand 212%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Open — no brand owns it (0%)

Demand

Ceramide Moisturiser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.8×

Search terms

Top Ceramide Moisturiser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • illiyoon ceramide ato concentrate cream55K/yr
  • illiyoon42K/yr
  • face facts46K/yr
  • ceramide moisturiser44K/yr
  • illiyoon moisturiser18K/yr
  • ceramide cream15K/yr
  • ceramide14K/yr
  • illyoon6K/yr
  • face facts moisturiser7K/yr
  • illiyoon ceramide cream4K/yr

Reviews and returns

What reviews say buyers love and hate about Ceramide Moisturiser

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Moist/Dry”
13%of negative reviews mention “Suitability Dry Skin”
0.2%of orders come back
“Not for dry skin”
A buyer, on “Suitability Dry Skin”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ceramide Moisturiser questions

Answered from the same tracked data.