Centella
brand-locked demand (top 5 brands take 100% of clicks) — Centella doesn't clear our bar today.
Flapen Score
Ranks 1,759 of 2,481 Beauty niches · −5 vs the category median of 47
Is Centella profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Centella is a £813K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.
Centella: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +3.8% over the last 90 days and 6.8% of searches end in a purchase.
£813K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 9 products
Top Centella products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
COSRX Advanced Snail 96 Mucin Power Essence 100ml | Snail Secretion Filtrate 96% | Skin Repair Serum | CPNP Registered Korean Skin Care Cruelty Free Paraben Free Alcohol Free
- Price
- £11.07
- Rating
- 4.5/5
- Reviews
- 103,973
- Age
- 11y ago
Anua Niacinamide 10 + TXA 4 Serum Dark Spot Care Hyaluronic Acid Tranexamic Acid Lightweight & Hydrating All-in-One Daily Facial Serum for Glass Skin Korean Skincare 30ml
- Price
- £13.42
- Rating
- 4.4/5
- Reviews
- 3,290
- Age
- 1y ago
COSRX Advanced Snail 92 All in One Cream Korean Snail Mucin Face Cream & Gel Moisturiser for Dry Sensitive and Anti Aging Skin Daily Soothing and Moisturising Cream Korean Skincare 100g
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 60,013
- Age
- 11y ago
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Blemish-Prone & Oily-Prone Skin Lightweight & Hydrating Blemish Care Hyaluronic Acid Korean Skincare 30ml
- Price
- £14.52
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 1y ago
Anua PDRN Hyaluronic Acid Capsule 100 Serum Radiant Face Serum Salmon DNA Hyaluronic Acid Hydration Moisture Plumping Effect Lightweight Glass Skin Korean Skincare 30ml
- Price
- £13.90
- Rating
- 4.5/5
- Reviews
- 824
- Age
- 1y ago
Trending
90-day click momentum
essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)
- Price
- £2.12
- Rating
- 4.2/5
- Reviews
- 895
- Age
- 1y ago
Anua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
- Price
- £14.49
- Rating
- 4.5/5
- Reviews
- 4,082
- Age
- 8mo ago
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Blemish-Prone & Oily-Prone Skin Lightweight & Hydrating Blemish Care Hyaluronic Acid Korean Skincare 30ml
- Price
- £14.52
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 1y ago
COSRX Advanced Snail 92 All in One Cream Korean Snail Mucin Face Cream & Gel Moisturiser for Dry Sensitive and Anti Aging Skin Daily Soothing and Moisturising Cream Korean Skincare 100g
- Price
- £12.63
- Rating
- 4.4/5
- Reviews
- 60,013
- Age
- 11y ago
Newest
by launch dateAnua PDRN Collagen Glow Facial Serum Spray Hydrating Face Mist Hyaluronic Acid dewy glass finish All Skin Types Instant Plumping Hydration Firming Care Korean Skincare 100ml
- Price
- £14.49
- Rating
- 4.5/5
- Reviews
- 4,082
- Age
- 8mo ago
essence line n STAIN! TATTOO LIP LINER longlasting defining tinting effect colour intense (2.5ml)
- Price
- £2.12
- Rating
- 4.2/5
- Reviews
- 895
- Age
- 1y ago
Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Blemish-Prone & Oily-Prone Skin Lightweight & Hydrating Blemish Care Hyaluronic Acid Korean Skincare 30ml
- Price
- £14.52
- Rating
- 4.5/5
- Reviews
- 1,717
- Age
- 1y ago
medicube Salmon DNA PDRN Pink Peptide Serum Pink glow serum Peptide Niacinamide Hydrating & Moisturising & Firming Uneven Skin Tone Korean Skincare | 1.01 fl.oz. (1.01 fl.oz. Salmon DNA PDRN)
- Price
- £11.31
- Rating
- 4.5/5
- Reviews
- 17,715
- Age
- 1y ago
Anua PDRN Hyaluronic Acid Capsule 100 Serum Radiant Face Serum Salmon DNA Hyaluronic Acid Hydration Moisture Plumping Effect Lightweight Glass Skin Korean Skincare 30ml
- Price
- £13.90
- Rating
- 4.5/5
- Reviews
- 824
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
4 flat
Sellers
83
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- COSRX53%
- ANUA43%
- medicube2%
- Essence Cosmetics2%
Centella demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov · busiest ÷ quietest = 2.5×
Top Centella search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- anua serum227K/yr
- essence133K/yr
- snail mucin167K/yr
- cosrx snail mucin109K/yr
- snail mucin serum83K/yr
- essence makeup40K/yr
- korean serum26K/yr
- anua niacinamide serum41K/yr
- essence cosmetics11K/yr
- anua niacinamide 10 txa 412K/yr
What reviews say buyers love and hate about Centella
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Excellent product”
“Good for my skin”
“Super hydrating”
“Excellent value for money”
“leaves skin soft”
What buyers complain about
59% of reviews“Allergic reaction”
“makes skin dry”
“Not worth the price”
“Burnt my skin”
“No results”
Centella return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
10%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Centella questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
