Is cc cream profitable to sell on Amazon United Kingdom?

The niche generates £144K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (44/100).

How competitive is the cc cream niche?

10 brands and 89 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in cc cream?

Top complaints mined from reviews: Color, Value For Money, Coverage. The return rate is 0.1%.

When does demand for cc cream peak?

Demand peaks in May; the busiest month runs 2.6× the quietest.

What does it cost to enter the cc cream niche?

Listings span £3.56–£23.00; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 2,963 reviews — the moat a new listing must climb.

cc cream

Skip it

A concentrated shelf (top 5 take 74% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Price range

Okay£3.56–£23.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.79

avg listing price — sweet spot $15–$100

Growth

Okay+10.6%

90-day search growth — must beat 0% to launch

Review moat

Okay2,963.38

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£144K

£144K/yr · 332K searches

Competition

Bad74%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, cc cream is a £144K/yr Amazon United Kingdom market (332K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in May. Verdict: Skip it — 44/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cc cream market data

Units sold / yr: 13K–15K; avg 1,250–1,500/product
Revenue / yr: £135K–£162K; units × avg price
Conversion rate: 4.0%
Avg BSR: #12
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 148 days

Competition & brand share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Brands

10 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

11%

L'Oreal Paris38%
Erborian20%
IT Cosmetics11%
EVELINE COSMETICS9%
Max Factor8%
Clinique3%
Open — no brand owns it (4 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.6% search growth over the last 90 days.

Peak months: May · busiest ÷ quietest = 2.6×

Open Trend

Top cc cream search terms

cc cream196K/yr +4.4%3.9% conv.
cc cream for mature skin5K/yr +267.9%3.3% conv.
loreal cc cream13K/yr +5.2%9.4% conv.
cc cream spf 505K/yr +277.2%1.4% conv.
cc cream foundation21K/yr -48.8%1.6% conv.
loreal cc cest magic green5K/yr +11.4%19.3% conv.
cc cream tinted moisturiser7K/yr -45.4%2.5% conv.
loreal magic cc cream4K/yr +16.0%19.5% conv.
tarte cc cream2K/yr +54.3%0.2% conv.

All search terms

Top cc cream products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOréal Paris Magic CC Cream with SPF 11 Anti-Redness and Colour Correcting With Vitamins B5 and E Lightweight Hydrating Formula Adapts to Skin Tone for a Natural Glowy Finish 30 ml

L'Oreal Paris£6.494.3★6,843 rev

Erborian - CC Cream with Centella Asiatica- Color Correcting Cream with Healthy Glow Effect - Natural and Luminous Finish - Long-Lasting Hydration - Korean Cosmetic Care - Clair 15 ml

Erborian£15.034.5★4,794 rev

Eveline Cosmetics Magic Skin CC Beautifying 8-in-1 Moisturizing Cream for Redness with Hyaluronic Acid 24k Gold and Vitamin E - 50ml

EVELINE COSMETICS£5.754.5★3,075 rev

Max Factor CC Colour 30 Light Correcting Cream with SPF 10 30 ml

Max Factor£3.564.3★1,728 rev

Erborian - CC Red Correct - Anti Redness Tinted Face Cream with Centella Asiatica Panthenol and Bisabolol - Green Neutralizing Shade with SPF 30 - Light Coverage - 15ml - Korean Cosmetic

Erborian£13.434.5★110 rev

Newest

by launch date

Erborian - CC Red Correct - Anti Redness Tinted Face Cream with Centella Asiatica Panthenol and Bisabolol - Green Neutralizing Shade with SPF 30 - Light Coverage - 15ml - Korean Cosmetic

Erborian£13.43110 rev

6mo ago

iT Cosmetics CC+ Cream SPF 50+ Full-Coverage CC Cream Foundation with Hyaluronic Acid Niacinamide & Vitamin E for a Radiant Finish CC Cream Your Skin But Better (Full Size or Travel Size)

IT Cosmetics£10.264,155 rev

11mo ago

Erborian - CC Cream with Centella Asiatica- Color Correcting Cream with Healthy Glow Effect - Natural and Luminous Finish - Long-Lasting Hydration - Korean Cosmetic Care - Clair 15 ml

Erborian£15.034,794 rev

1y ago

CC Red Correct With Cen-Tella CC Cream Foundation Color Correcting Cream Skin Tone Correcting Green Concealer For Redness Balance Skin Tone And Reduce Redness Suitable For All Skin Types

Yoowan£4.2264 rev

1y ago

e.l.f. Hydrating Camo CC Cream Colour Correcting Full Coverage Foundation For A Dewy Finish With SPF 30 Vegan & Cruelty-Free Fair 120W

e.l.f.£11.291,205 rev

2y ago

What buyers say about cc cream

What buyers praise and complain about, mined from review topics.

What buyers love

Suitability Combination Skin17%

“feels gentle on sensitive skin”

Coverage13%

“Brilliant coverage”

Quality-Overall10%

“The product gives good overall coverage”

Value For Money7%

“Good value”

Color7%

“This gives a nice hint of colour”

Weight Light4%

“adjusts to your skin tone for excellent lightweight coverage”

Moist/Dry4%

“found it dries well”

Soft Feel3%

“soft on my skin”

Ease Of Application3%

“Fabulous to use application is easy with beautiful results”

Advertised Vs Actual Product3%

“much better than expected”

What buyers complain about

Color25%

“Not a great colour”

Value For Money8%

“Absolute waste of money”

Coverage5%

“It doesnt offer full coverage”

Allergies4%

“left me itchy”

Suitability Combination Skin4%

“this isnt for fair skin at all”

Thickness3%

“Very thick and doesnt sink into skin”

Suitability Dry Skin3%

“shows up dry skin”

Size-Overall3%

“Tiny”

Quality-Overall3%

“Absolutely horrendous quality made me orange”

Moist/Dry2%

“drying which is disappointing given the price point”

Top return reasons

Color53%

Product Condition14%

Advertised Vs Actual Product6%

Moist/Dry3%

Value For Money2%

Size-Overall2%

Skin Health2%

Defective Material/Parts2%

Weight Heavy2%

Texture/Consistency-Overall2%

Common questions

Is cc cream profitable to sell on Amazon United Kingdom?: The niche generates £144K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +10.6%. Flapen's verdict: Skip it (44/100).
How competitive is the cc cream niche?: 10 brands and 89 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in cc cream?: Top complaints mined from reviews: Color, Value For Money, Coverage. The return rate is 0.1%.
When does demand for cc cream peak?: Demand peaks in May; the busiest month runs 2.6× the quietest.
What does it cost to enter the cc cream niche?: Listings span £3.56–£23.00; the average listing price is £10.79 (sweet spot $15–$100). The average incumbent carries 2,963 reviews — the moat a new listing must climb.