cbd balm
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£523K£523K/yr · 548K searches
Review moat
Bad6,011.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.5%90-day search growth — must beat 0% to launch
Avg price
Bad£6.00avg listing price — sweet spot $15–$100
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£4.87–£7.97cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, cbd balm is a £523K/yr Amazon United Kingdom market (548K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cbd balm market data
- Units sold / yr
- 80K–100K
- avg 10,000–12,500/product
- Revenue / yr
- £480K–£600K
- units × avg price
- Conversion rate
- 15.9%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 90%
- Sponsored
- 60%
- Out of stock
- 1.9%
- Avg brand age
- 50 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
32
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Tiger Balm92%
- BigyQiu4%
- Proficient Enterprises3%
- Crazee Deal2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top cbd balm search terms
- tiger balm362K/yr
- tiger balm ultra strength120K/yr
- tiger balm red ointment11K/yr
- red tiger balm11K/yr
- tiger balm red15K/yr
- tiger balm muscle and tension lotion7K/yr
- muscle balm6K/yr
- tiger balm arthritis rub3K/yr
- deep feets muscle rub3K/yr
- tiger balm lotion4K/yr
Top cbd balm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tiger Balm Red Ointment (30g) Effective Herbal Pain Relief for Muscle & Back Pain
Tiger Balm£6.014.6★25,952 rev
Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
Tiger Balm£6.554.4★2,383 rev
Tiger Balm White Ointment (30g) Effective Herbal Pain Relief for Muscle Aches & Tension Headaches in Adults
Tiger Balm£5.734.6★25,952 rev
1 x Red Tiger Balm & 1 x White Tiger Balm 2 Jars - 9ml
Tiger Balm£4.874.6★657 rev
Tiger Balm Red Ointment 18g Special Offer (Extra Strength Pain Relief) (3)
Tiger Balm£7.974.4★45 rev
Newest
by launch date
Red & White Tig-er Balm Effective Pain Relief - 21g
Proficient Enterprises£7.059 rev
Instant Pain Relief Spray Pain Relief Herbal Spray Smoothing Joint Relief Serum Muscle Pain Relief Spray Joint Pain Relief Spray Joint & Muscle Recovery Spray
BigyQiu£5.8546 rev
Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
Tiger Balm£6.552,383 rev
Tiger Balm Red Ointment 18g Special Offer (Extra Strength Pain Relief) (3)
Tiger Balm£7.9745 rev
1 x Red Tiger Balm & 1 x White Tiger Balm 2 Jars - 9ml
Tiger Balm£4.87657 rev
Trending
90-day click momentumRed & White Tig-er Balm Effective Pain Relief - 21g
Proficient Enterprises£7.054.8★
1 x Red Tiger Balm & 1 x White Tiger Balm 2 Jars - 9ml
Tiger Balm£4.874.6★
Tiger Balm Red Ointment 18g Special Offer (Extra Strength Pain Relief) (3)
Tiger Balm£7.974.4★
Tiger Balm Red (19g or 9ml) - x 2 *Twin Deal Pack*
Tiger Balm£5.494.6★
Tiger Balm Muscle & Tension Lotion (80ml) with No Mess Applicator for Muscle Tension Loosens & Relaxes Muscles
Tiger Balm£6.554.4★
What buyers say about cbd balm
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good value”
“it is excellent as it is effective so worth every penny”
“effective for muscle stiffness”
“Easy to apply”
“Really helps with joint issues”
“Love the smell”
“Effective warming relief”
“Easy to use”
“Felt a lovely cooling feel for a while after the ice one”
What buyers complain about
“Very strong smell”
“Didn't ease my shoulder pain at all”
“Didn't work for me”
“it like water so end up covered in it”
“Not as good as the balm”
“But in is rather small”
“This was a big risk as I have MCAS so I'm allergic to everything”
“It is very difficult to use”
“Not strong enough”
“Shouldn't be allowed to sell something with very similar branding”
Top return reasons
Common questions
- Is cbd balm profitable to sell on Amazon United Kingdom?
- The niche generates £523K/yr across 10 tracked products. 90-day search growth is -7.5%. Flapen's verdict: Skip it (43/100).
- How competitive is the cbd balm niche?
- 4 brands and 32 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cbd balm?
- Top complaints mined from reviews: Smell, Pain Relief-Overall, Functionality-Overall. The return rate is 0.1%.
- When does demand for cbd balm peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the cbd balm niche?
- Listings span £4.87–£7.97; the average listing price is £6.00 (sweet spot $15–$100). The average incumbent carries 6,011 reviews — the moat a new listing must climb.