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Cbd Balm

Fail

The top 5 brands take 100% of clicks, so Cbd Balm is a Fail.

Flapen Score
43
43 / 100
Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47
Market size
£523K/yr548K searches / yr
90-day growth
-7.5%search demand this quarter
Competition
81%top-5 click share · 4 brands · 32 sellers

Flapen Score

Cbd Balm against its category

The dotted line is the Beauty average. Past it, Cbd Balm is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cbd Balm market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cbd Balm 548K times last year and spent an estimated £523K. All 4 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 15.9% of those searches ended in a purchase.

Shoppers searched for this 548K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £523K a year.

Searches, last 12 months
548K
Growth, 90 days vs prior 90
-7.5%
Conversion, latest week
15.9%
Market size, estimated
£523Ka year
Peak month
April1.5× the quietest month
Top search term
tiger balm362K searches a year

02 · Price

A sale here is worth £6.00.

Listings sell for £6.00 on average, from £4.87 to £7.97. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 10,000 to 12,500 of them. At £6.00 that is £60K to £75K a year per listing.

Average price
£6.00under the $15 to $100 sweet spot
Price range
£4.87–£7.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
10,000–12,500
Revenue per listing a year
£60K–£75K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #361 within Body. It carries 6,011 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
1.9%
Average rank
#361in Body
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,011per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Cbd Balm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 192%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Open — no brand owns it (0%)

Demand

Cbd Balm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Cbd Balm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tiger balm362K/yr
  • tiger balm ultra strength120K/yr
  • tiger balm red ointment11K/yr
  • red tiger balm11K/yr
  • tiger balm red15K/yr
  • tiger balm muscle and tension lotion7K/yr
  • muscle balm6K/yr
  • tiger balm arthritis rub3K/yr
  • deep feets muscle rub3K/yr
  • tiger balm lotion4K/yr

Reviews and returns

What reviews say buyers love and hate about Cbd Balm

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Smell”
0.1%of orders come back
“Very strong smell”
A buyer, on “Smell”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cbd Balm questions

Answered from the same tracked data.