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Cbd Balm

brand-locked demand (top 5 brands take 100% of clicks) — Cbd Balm doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,655 of 2,481 Beauty niches · −4 vs the category median of 47

Market size 61Growth 21Conversion 97Competition 16Returns 100Price range 0Avg price 17Brand share 0Review moat 24Quality gap 63
This niche Category average · 2,481 niches

Is Cbd Balm profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cbd Balm is a £523K/yr Amazon United Kingdom market (548K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Cbd Balm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -7.5% over the last 90 days and 15.9% of searches end in a purchase.

£523K

revenue / yr

Units sold / yr100K
Search volume / yr-7.5%548K
Conversion rate15.9%
Avg price£6.00

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 32
Top-5 product click share81%
Open market0%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement60%
New entrants (1y)0· 0 succeeded
Avg rating4.4★
Avg reviews6,011

Top Cbd Balm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£52K£105K£157K£209K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

32

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Tiger Balm92%
  • BigyQiu4%
  • Proficient Enterprises3%
  • Crazee Deal2%
  • Open — no brand owns it (0%)

Cbd Balm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume548KCVR15.9%Products10Brands4Top 5 Brands100%OOS Rate1.9%Rating4.4★Reviews6,011Avg BSR#361
15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Cbd Balm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tiger balm362K/yr
  • tiger balm ultra strength120K/yr
  • tiger balm red ointment11K/yr
  • red tiger balm11K/yr
  • tiger balm red15K/yr
  • tiger balm muscle and tension lotion7K/yr
  • muscle balm6K/yr
  • tiger balm arthritis rub3K/yr
  • deep feets muscle rub3K/yr
  • tiger balm lotion4K/yr

What reviews say buyers love and hate about Cbd Balm

What buyers mention most, as a share of all reviews.

What buyers love

68% of reviews
Quality-Overall13%

Excellent product

Value For Money11%

Good value

Efficiency8%

it is excellent as it is effective so worth every penny

Muscle Pain Relief7%

effective for muscle stiffness

Ease Of Application7%

Easy to apply

What buyers complain about

62% of reviews
Smell15%

Very strong smell

Pain Relief-Overall9%

Didn't ease my shoulder pain at all

Functionality-Overall9%

Didn't work for me

Dilute/Watery6%

it like water so end up covered in it

Quality-Overall5%

Not as good as the balm

Cbd Balm return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
23%
2Smell
19%
3Functionality-Overall
15%
4Advertised Vs Actual Product
15%
5Size-Overall
8%

Common Cbd Balm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cbd Balm 43/100 on Amazon United Kingdom — Skip it. The niche generates £523K/yr across 10 tracked products. Search demand moved -7.5% over the last 90 days.
Search demand for Cbd Balm on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.